Aravind Eye Hospital, Madurai India In Service for Sight PDF

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Aravind Eye Hospital Eliminate Needless Blindness

“Intelligence and capability are not enough. There must also be the joy of doing something beautiful. Being of service to God and humanity means going well beyond the sophistication of the best technology, to the humble demonstration of courtesy and compassion to each patient.” Dr G. Venkataswamy

Aravind eye care came up in times when cure for blindness was considered very costly and out of reach among folks, but it made a model which helped poor to receive quality treatment like the rich ones at almost no cost. This all started with just 11 bed hospital with handful of doctors coming together with just one motive in mind to serve people around them with best of their skills. It was Dr. GovindappaVenkataswamy’s indomitable will which gave existence to this hospital in 1976 when its model was considered unrealistic at that time and was not supported by any funds. Since then it has grown into a network of eye hospitals that have seen a total of nearly 32 million patients in 36 years and performed nearly 4 million eye surgeries, majority of them being very cheap or free. The model of Aravind Eye Care hospitals has been applauded all over the world and has become a subject for numerous case studies 1.Operations  Deals with free treatment of curable eye problems  Patients can come at any time with or without appointment for checkup, diagnosis.  Only those are charged market price who can afford it otherwise almost nothing is charged.  Doctors are well qualified and equipped with modern technology of treatment.  Follow assembly line approach where all work is divided and carried out smoothly without any ambiguity or hindrance.  Quality of service is not compromised  provides eye treatment for free to the people in need 2.Customer base  Those who can’t afford costly medication or treatment for curable eye diseases 3.Quality, integrity, compassion and transparency are main driving forces of Aravind Eye care 4. Revenue generation and finance management:  Treatment charges are laid on customers who can afford the treatment or belong to privileged class of society

 More finance is generated by organizing camps with various non-profit or philanthropic organizations  It does not take donations, generates revenue only through service. 5. Effectiveness of Aravind Eye care Hospitals is commendable and worth applause as in a very short time with very minimal resources they have made a brand of trust and hope. Now people who can’t afford any medical eye treatment need not go places to find help as they can easily find best facilities and care near to them.  Aravind Eye care even provides transportation to help patients make comfortable trips to their centres.  Aravind’s doctors perform 2000 surgeries which is six times more than the national average.  Highly efficient system  Rely on a team of trained nurses and paramedics to carry out lower-skilled tasks such as washing the eye, thereby allowing surgeons to operate on two patients alternately within the same operating theatre 6. Educational Institution and Training  Conducts various training programmes for the employees and as well as training the newcomers  Dr. G. Venkataswamy Clinical research, Basic Science research, Epidemiology Studies and Operations research

Key points of Aravind's Success • Divine mission • sustainable model • service oriented culture • Financial Independence

Influence of McD’s business model on Aravind Eye Care’s sustainable model: Mr. Venkataswamy drew his inspiration from two very different or contradictory sources, first being Sri Aurobindo and second is McDonalds business model. Aravind Eye Care’s model laid emphasis on standardization and reproducibility(which itself came from the design principles of Henry Ford, which can be traced right back to Adam Smith’s 18th century observations on pinmaking and the division of labour)– training staff in core skills and using the same set of systems and techniques to ensure that the model could be applied in different locations, at a high volume of production and at low cost. McDonalds’s policy at the time it first launched its outlet was to provide inexpensive but good food to common people. McDonald developed the business model which largely followed two of the emerging trends. First trend was the “baby-boomer trend” where the target customer group were teenagers and rising number of women in the labour force in the 1960s which boosted demand for company’s fast and inexpensive menu. Second trend was “the globalization trend”the increasing integration of world markets in the 1970s and the 1980s which helped the company to transfer the American way of life to many countries around the world. At the same time it made sure to maintain a standard of food and scale up its store as per the demand. Similarly Aravind Eye Care made sure that it doesn’t compromise with the quality of service given while expanding its service. It now caters to many countries in the world but still follows the same rules of giving quick, quality and affordable treatment to people. “We never advertise but satisfied patients carry our banner” - Dr.Nam, Chairman, Aravind Eye care

Sources: 1. Aravind Eye Care’s vision for India, Forbes, http://www.forbes.com/global/2010/0315/companiesindia-madurai-blindness-nam-familys-vision.html 2.Aravind Eye Hospital, Wikipedia, http://en.wikipedia.org/wiki/Aravind_Eye_Hospital 3. Innovation in Healthcare: The Aravind Eye Care System, Innovation Unit, http://www.innovationunit.org/blog/201106/innovation-healthcare-aravind-eye-care-system

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