Assignment 1 - Social Network Analysis PDF

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Assignment 1...

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Table of Contents Introduction ...................................................................................................................... 1 Data Collection Process ..................................................................................................... 1 Visualizing Data on Gephi.................................................................................................. 1 Network Graph 1 ........................................................................................................................ 1 Network Graph 2 ........................................................................................................................ 3

Conclusion ......................................................................................................................... 4

Introduction This report aims to analyze the social network on Twitter that revolves around Good Morning Britain's (GMB) TV show host, Pierse Morgan who has resigned from the position following the backlash arisen from his contradictory comments regarding Megan Markle's mental health.

Data Collection Process The data was extracted via Netlytic on the basis of users mentioning Pierse Morgan's Twitter handle in original posts by using the keywords, "Harry", "Megan", "Good Morning Britain" and "Resign".

Visualizing Data on Gephi Network Graph 1

The data was refined by the Gigantic Component filter and arranged using the Force Atlas layout as it allows users to identify the central nature of the data.

The nodes in Network graph 1 are sized according to the number of degrees per node and categorized by colour according to the modularity class.

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ukchange nbcnews

yahoo jackwhitehall

theonlydjnrg antgregson84 harryghart04 ptest24619232 vanityfair michelle34450 mivia1 hokester112

lfcmz

mediaite 415holgate

updayuk

f1hip po

bbc

ahmedbinsulayem

outube

sukihothi cunningstunt79

sthettiereizcse rbryan275 wallergraham sundayworld carletonrutter kevinfoulsham bigday_photo ethanryan21 cmc75424751 menadunne1 antceee ursaursini justina_ricci frannyjc chez6141 angelxbx _harrygraves brookedunnn laurie99182159 forestinho svenlomasdesign theylovedan alertspeech erinsharmanx andretrumps the_naked_tyke crystalresists chrisandpaulam1 jasonbuys5 mambojayzim joshbdavies claremcrae1 keikomollyrosbif_in_paris paulineorourke9 pacific_h2o lisabhouston loganbailey_1 anthony_web_dev lmcmahon471 furadvosrock phenderson1967 simonwoodworth shesaidwhat_why rocketmanlee mattycampbell44 zkf36457166 saramay82 estheeeerxox joenineteen70 bespoke_rs greg94301913 cfchardy emilybegley8 jlondonsinger unclethato juereeves eglentvor annajussme anwin15 kevingilgan newmediaoutletc tiny_t83 rick_stevens23 f36_4 airwolfhawke88 blueeye97875790 kjnxalger goldie131danbarcan1 politicalbunk cheesecakenana quitcherbitchyn william11330604 stevend21607552 anands4694 jackforster92 marthornhill jordkirby13 traceylsteve therealsockey99 citizenpeper adamhoughton28 bluefire94 helenkerry88 michael80506174 blkirishmom kira_kassa lloydgough2 realityof_tv mr_cbraw stallonengobua ny_nikki_007 82amped davidmanfredi11 inajoepriate rushsharon frankb80496294 simongoddard18 mwayne6 grahamk5 paulbuc69548916 rrmorleyy mark_bennett24 angelrose151 jimmytotheo chrissie52h shaunma69762058 catheri31202092 bravostrike1 villainpictures sammlrd steveaustin187 fiona_alexander martin62667702 lfan1966 oceanracerrich jackielaurin liverpoolchickl adavies244_adam iplrcrompton27 efcjohn2 talk2helenc hendryclan donovanwalker3 graveshow ukdevils joojo81030099 darren42046708 gossipgirl1980 davidowen64 naomi29078101 georgiaaspinal deejensen74 kenny69483625 peashen stuartcoope74 anthritson wiseeyesentert1 piersmorgan gavin70363186 hugheshughes460 timoakley3 bigwilmad studonnyblade bfs465 diffa_popp jojosbreezyjosegonvalen1 james49080570 sueprobert42 mulhearnnigel leondaviess antonymanning6 angelhaspeace ___everybody__ dovespenny anewstarisborn_ shakstar7 staceybohbaycee yougohmmm sindim__ boombuzzgh elizavita duddyshauna miss_bkb tomdo n09 historypeoplev1antsturges carprigger hopkinkeefe khumalo_laura tbuky_caleb joshua_bendavid maria62326060 cristien1 alejhay jfrankinphotos fatz061185 thump erhe ad041 hannah99805744 bpage54321 thateddman kierronh 2ndact6 dyljhalpin pearcesylvana summerharlequi3 searan15 alim21371192 lennythin colleendyer20 kimrank95254548 mummyto3starsxx jackie87074321 adam19912 hpoolgirl leedjones4 tyler2oneil cjvfx_yt ljlaura26 teejj ohnno blondie2930 ellednahc dircut tessaarlen ashlghpop wotzupcapetown taralouise1981 david36873389 clairebearlaw ashleystock11 endi2g lourdes53179264 demons_rising jayden01518778 leejord66604453 lesleyspearen katiebroth1981 politicsmatter9 queenofthemay2 singersue21 lisajj1 ashasgari aminzannon cazzie1407pappuccino__ calireynoldss bubbapuddy bridgen619 kourtneydaws annlouisesmith3 bentoncquest_8tvonthefritz 1967dannyboyefc 1englishtoffee andrulispolly bbailxy intrepid_man voltaz21 emilymedders93 emmabwizzerfallen found jameswa89346245 jaykins91 unapuletano80 violetfaerie sirlenstar bignaughtydawg aaron96_simpson thepau lra wlin gs videoelephanttv itsmusu passwordloop fraud iolaa bellainamorata6 lmc8 brenlane19601 pearceleaza fraserpaterson_ dmoneybx

chriscuomo andersonco donlem mrbandot1

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gavin_steven moses_babel billresitance

alexberesfordtv joecufflinks adamdpurnell katemary2012 shannboy mandm1992 danweissy binxycat joemorg05859053 askmdaniyal saif_saifridha curlytopqt69 stevemoss10 krystanlippiatt

michael_hows

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billtu

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dailymailuk

itv bbcnews lord_sugar

bbcworld msnbc susannareid100

Network graph 1

The average degree is 1.094 indicating that every node had has 1.094 connections and the modularity class was calculated with a resolution of 2 to obtain specific classes.

While there are many individual users directly mentioning Pierce Morgan in their posts, there is an identifiable link between specific users and media organizations. This is visible as media organizations being on the outer boundaries of the data set with a few nodes connecting to them. It is possible that these nodes may be affiliated journalists or independent users who tag these organizations to increase exposure regarding the topic.

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Network Graph 2

Network graph 2 utilizes the Eigenvector Centrality as the colour and user follower count to size of the nodes to illustrate the level of influence twitter users have through each post.

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donlemon outube

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gain_steen moses_babel

farrahalhashimi skiingtonsonn

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globallgbtnes

michael_hos gmb

dailmail senategop

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it dailmailuk

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pinknes

susannareid100

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Network graph 2

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Pierce Morgan is the dominant node as it connects to majority of the nodes in the network, followed by GMB’s node (pink) which is connected to 21 other nodes around it, indicating significant influence over the network. However, this illustration shows that the nodes with a higher follower counts that lie on the outer boundaries are insignificant in the network.

Conclusion Both network graphs illustrate key metrics to better understand Pierse Morgan's social network. While graph 1 allows us to identify the clusters formed through modularity, graph 2 demonstrates the significance each node has through Eigenvector centrality. Users with a high number of followers show a lower significance on the network. However, media outlets with a large follower base may assert a significant influence depending on the nature of their posts to gain more attention to the topic and attract more users to the network.

Word count: 396

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