Assignment 2 - Retail Design Innovation Scavenger Hunt PDF

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The purpose of this assignment is to familiarize yourself with a variety of innovative retail design
strategies....

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Ted Rogers School of Retail Management RMG 200 Intro to Retail and Services Management Assignment #2 – Retail Design Innovation Scavenger Hunt (10%) ASSIGNMENT CHALLENGE: The purpose of this assignment is to familiarize yourself with a variety of innovative retail design strategies. The assignment includes 6 tasks and questions. Complete all 6 tasks and questions, save your file as a PDF, and submit your finished assignment to the D2L Dropbox by the assignment due date. Email submissions will not be accepted. Please include a title page and number each task clearly, following the instructions exactly. Within your discussion of each task, incorporate concepts from class wherever possible, and place them in BOLD. Marks will be awarded by task. This is an individual assignment. *Please note the department late policy. TOTAL MARKS: 48 TASK #1: Best Retail Website Experience/Design Good store design allows shoppers to move freely and enhances their retail experience. Similarly, good website design enriches consumer experience and can be an important tool in building customer loyalty. Nominate your choice for best Retail Website Experience/Design. • Name the retailer and include a link to their website (1 mark) • Include a screenshot of the website’s homepage (1 mark) • Explain what criteria you used to make your decision (2 marks) • Provide a brief summary of the key design features that enhance consumer experience (3 marks) • Explain what sets the retailer’s website design apart from other retailers (3 marks) TASK #2: Best Mobile Shopping Experience/Design A growing number of consumers are accessing retailers through the convenience of their mobile devices making mobile optimization critically important. Nominate your choice for best Retail Mobile Shopping Experience/Design. • Name the retailer and include a link to their app/ website (1 mark) • Include a screenshot of the website’s mobile homepage (1 mark) • Provide a brief summary of the key design features that enhance consumer experience (3 marks) • Explain what sets the retailer’s mobile experience apart from other retailers (3 marks) TASK# 3: Best Social Shopping Experience E-commerce and social media are becoming increasingly intertwined. As a result, Social Shopping is emerging as a retail trend with endless creative opportunities. Social platforms like Instagram and

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TikTok have become breakout channels in this space and retailers and e-commerce brands are leveraging them to reach their audiences (or engage new audiences) in fun and unique ways. Nominate your choice for best Social Shopping Experience . • Name the retailer and include their social media platform handle (1 mark) • Include a screenshot example of the retailer’s social shopping experience (1 mark) • Provide a brief summary of the key design features that enhance the consumer’s social shopping experience (3 marks) • Explain what sets the retailer’s social shopping experience apart from other social shopping experiences (3 marks) TASK #4: Best Retailer Use of AR/AI Retailers are using augmented reality (AR) and artificial intelligence (AI) to bridge the gap between the digital and the physical. These technologies are being used in a wide variety of innovative ways to augment the consumer experience. Nominate your choice for best Retailer Use of AR/AI. • Name the retailer and include a link to their AR/AI experience (1 mark) • Include a screenshot example of the retailer’s AR/AI experience (1 mark) • Explain what the AR/AI experience is and how it augments consumer experience (3 marks) • Explain what sets this AR/AI experience apart from others (3 marks) TASK # 5: Best Pandemic Retail Design Innovation The pandemic has brought about a wave of retail design innovations ranging from creative curbside pick-up options and livestream shopping to new contactless payment options. While some of these innovations were brought about by necessity, many may be here to stay based on their positive impact on consumer experience. Nominate your choice for best Pandemic Retail Design Innovation. • Name the retailer and their design innovation (2 marks) • Explain how the design innovation augments consumer experience/alleviates pandemic challenge (3 marks) • Explain what sets this design innovation apart from the competition (3 marks) TASK # 6: Share your 5 Nominees to Google Form Please share your retailer nominees for each category using the following Google Form: https://forms.gle/LxJVEEPBgwukiJj48 (1 mark) Assignment Design/Organization The completed assignment should include a title page. The tasks should be clearly labelled and well organized (5 marks)

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