Assingment 1- Positioning Statement PDF

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Positioning Statement...

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Assignment 1: Positioning Statement BELAIRDIRECT Positioning Statement “Situations may get worse. No worries! We are here to cover you in affordable prices” We are someone to whom you can trust. We protect around 1 million people with Home and Automobile insurance with professional experience of 60 years.

Positioning bases Price: Low price with good deals. Saving of 30% premium if you choose package of home and auto in a single policy. We provide couple of deals such as bundle discount, safe driving discount, multi vehicle discount and group discount. Targeted Customer: We target the customers seeking to get Home and auto insurance. Age groups doesn’t matter. We focus mainly on individual clients who can afford to pay premium for their coverage. (Our premiums are competitively cheap!) Product Class: We are specific to Automobile and home insurance policies. Moreover, we know that adventures are limitless! We offer seasonal vehicle insurance which cover your jet ski, boats, mountain bikes etc. Competition: we provide cheap and affordable premium and compete our competitors with the deals. Desjardin provides multiple solution like life insurance, property and causality along with financial services but Belairdirect only covers Home and Auto. When customer thinks about Belairdirect, only one thing comes into his mind that is great deals. Lloyds provides speciality insurance but Belairdirect is more specific to Auto and home.

Gurkirat Singh (N01391231)...