BCG Matrix Coca Cola - BCG PDF

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In this category four products are taken as an example.

THUMPS UP- It is in star position. To maintain a large market share heavy investment is needed. Also, popular among youth and largely produce by Coca-Colacompany to keep up with the demand. It has the potential to hold the position. Thus, the market share and growth are high. Limca- Lemon flavoured Limce, once one of the market leaders, now low in growth in the market. Having enough market share to put the product on stores, Limca is in the position of Cash cows. Growth is low and share is high. Diet Cock- Coca-Cola has launched Diet Cock for health-conscious consumers of Coca-Cola. The drink has received favourable responses in the past but the latest data suggests it is dwindling in popularity. Many health aware customer can see the potential of Diet Cock in future, but the growth among other Diet health drinks is impossible. Thus, I mark it as Dogs. Sprite- Question marks products have small relative market share but high market growth rate. Sprite as a soft drink is highly popular and has the potential to become star product....