Boston Consulting Group (BCG) Matrix PDF

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Summary

This is the BCG Matrix for The Walt Disney Company....

Description

BCG Matrix Relative Market Share Position High

Medium

Low

1.0

0.50

0.0

High +20

4 3 1

2 Industry Sales Growth Rate (Percentage) Medium 0

Low -20 Division 1. Media Networks 2. Parks, Experiences, and Products 3. Studio Entertainment 4. Direct-toConsumer and International (DTCI) Total

Revenues (USD millions)

Percent Revenues

Profits (USD millions)

Percent Profits

Relative Market Share

Industry Growth Rate (%)

24,579

37.59%

8,649

106.67%

1.00

4.02%

16,502

25.24%

(81)

(1.00)%

1.00

3.49%

7,340

11.22%

2,504

30.88%

0.62

9.88%

16,967

25.95%

(2,964)

(36.55)%

0.11

15.30%

65,388

100%

8,108

100%

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BCG Matrix and Table Explanation 

The information I found regarding the revenues, profits, market shares, and growth rates was provided by the CSIMarket Company (CSIMarket Company, 2021).



I calculated the relative market share by taking The Walt Disney Company’s market share in each segment and dividing their percentage by the market share of the leader in each segment.



Segment Breakdown: o Segment 1 represents their media networks. 

Their relative market share is 1.00 because they are the leader in the media networks industry, holding 20.54% of the market.



This industry’s growth rate is 4.02% (CSIMarket Company, 2021).

o Segment 2 represents their parks, experiences, and products. 

Their relative market share is 1.00 because they are also the leader in this segment, holding 26.37% of the market.



This industry’s growth rate is 3.49% (CSIMarket Company, 2021).

o Segment 3 represents their studio entertainment businesses. 

Their relative market share is 0.62 because I took their market share of 10.07% and compared that to the 16.28% market share of Time Warner Inc, who is the leader in this industry (CSIMarket Company, 2021).



This industry’s growth rate is 9.88%.

o Segment 4 represents their direct-to-consumer and international businesses. 

Their relative market share is very low at only 0.11 because they held 2.14% of this market and the leader held 19.45% of the market.



This industry’s growth rate is 15.30% (CSIMarket Company, 2021)....