Black Friday - ESSAY PDF

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Black Friday is filled with shopping, it is one of the biggest days for finding deals historically. Black Friday’s shopping trends have changed drastically through the years. At one point, people were being trampled and killed in these mad dashes for deals. Obviously, things have changed, products have become increasingly less scarce, and deals are less aggressive as more retailers are participating. Covid-19 is just another step in the evolution of Black Friday’s shopping trends. Many retailers have opted to start deals earlier and last through the weekend. We saw many retailers offer the same deals online as in store. They offered free delivery and contactless pick-up options, whereas before you had to participate in going to the store to get the deals. Shopping Black Friday has been well established as a ritual for many Americans for years. Retailers like Amazon have changed the dynamics of how and when we shop this ritual. Advertising with the ritual characteristics allows consumers to feel they are getting the same deals but in different shopping patterns. Like buying in longer, buying windows than a day. For this reason, it allows companies to rely on the ritual of shopping while changing the way and how consumers do it. Therefore, it will continue to evolve and change while maintaining its hype of being a huge shopping day. Another major characteristic that adds to the fact that Black Friday has evolved is the negative characteristics of crowding. Anyone who has participated in Black Friday shopping knows the worst part is the people and product crowding. Stores are completely rearranged to prepare for the massive amount of traffic they receive on this day, which creates a tunnel

effect with tons of people crowding each other. They have also added a longer amount of time that deals are available. Deals now go for an entire weekend, instead of just a day. The changes from Covid-19 have added a level of safety needing 6ft between people. It has forced retailers to re-think the in-store strategies for this crowding. The learning curve that retailers had to implement will continue to be used into the future for a more comfortable shopping experience, be online or in-store. Covid-19 essentially added to the shopping comfortability for those reasons’ consumer satisfaction will go up, and similar practices will continue.

Curbside is another portion of business amplified by Covid-19 that will continue to be a huge factor in how consumers purchase. Many companies were forced to expand and perfect the curbside pick-up to survive. Regardless of industry these practices needed to be developed either in restaurants, retail or grocery. Companies continue to expand these types of services by offering discounts or benefits for using the stores curbside. Likely for the reduced shipping costs companies have found benefits the companies bottom-line verse shipping from a warehouse. For the consumer, a temporal perspective is also very applicable to curbside practices. Societal pressures on time adds a convenience and solution by offering curbside, making curbside a big part of consumer behavior moving forward. This has completely changed the purchase situation, from influencing consumers on end caps in grocery stores to online advertisements. It will only continue to

get larger as many consumers have changed their purchase patterns and become accustomed to curbside practices. By purchasing Curbside, it has given companies a record of purchases so that they can more effectively advertise to understand the purchase situations. This will only increase the usage of curbside practices in the future....