Brownie Bar Pitch - Persuasive presentation PDF

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Rachel’s #: 402-704-6828 Garrett’s #: 402-740-0380 Gonzalo’s #: 712-204-7873 Armin’s #: 402-334-4476 Please let me know your thoughts about all these things and if we should change anything! We need to come up with a handout and a 30 second pitch with these ideas still.

Target Market to be reached: B2C: party planners, dessert enthusiasts, groups of individuals Proposed Campaign: theme/how are we going to deploy it? What do they need to do to support it? Product Line Expansion: Brownie cake ● Customizable decorations for pick-up ● Or brownie decoration kits? Benefits: Expands product mix to appeal to more to celebrations and event audiences, works better for groups, something to share with the family, can add own decorations (words--make it customized), sliceable to fit whatever size the consumer wants to eat of it Downfall: buy new pans, new competition in market

Catchy verbiage to be used on social media to promote the campaign: “For the celebration” “It’s delicious with no dishes” “Sharing brownies makes memories” “Special brownies for special occasions”

Suggested online & offline Marketing Tactics to be used? Promotion for this product can be very simple and includes adding the new product to all social media accounts and current websites. We also suggest using strategic keywords such as “cake,” “Omaha,” “birthday,” and “dessert” to increase online presence and accessibility. 1. 2. 3....