Group Persuasive Presentation- My Speech PDF

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Group Persuasive Presentation- My Speech...

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Through research, I found that Azul doesn’t have many substantial weaknesses. The main weaknesses they did have was with their customer service.

One review that I read said that he had to pay for his flight twice. He went through many different complications of calling Azul multiple times and azul changing their minds on whether his payment went through or not, and, also calling his credit card company who said, each time he called that his payment had gone through. In the end, he had to pay for his flight twice, the second payment had to be at their office and paid in cash (which you can imagine is a huge inconvenience and carrying that much cash on you is dangerous). Azul assured them that a refund of the first payment would be made (now admitting that there was a payment) and eventually, the refund was given. As you can guess, the customer was less than satisfied. That is just one extreme example, there were other reviews saying that they had similar payment problems but not to this extreme.

Another issue with customer service is that a lot of the staff don’t speak English which can be a problem if there are a lot of people, throughout the world, flying in to Brazil to see the Olympics. The airport announcements and safety briefings were only in Portuguese.

The second weakness is that Azul are comparatively new to the airline industry, starting in 2008 whereas American Airlines started in 1930 so Azul are a less experienced company competing against far more experienced companies. It also isn’t as well-known as some of the more popular airlines and so steps need to be made to get the name Azul out there.

The last issue that I noticed was because Azul is relatively new, they don’t have the capacity required for the great numbers that will be flocking to Brazil for the Olympics. The table on the left is American Airlines and the table on the right is Azul. The first big difference is the total number of aircraft. As you can see, American Airlines clearly has a lot more. Also, I have highlighted the large capacity aircraft, now when I say large capacity, I mean they have 200, 250+ seats in them. The Boeing aircrafts range from 100-400 seat With 777’s being the highest (in this list) at about 350 seats. With the large capacity aircrafts that Azul owns the Airbus aircrafts, they are roughly 250 seats which isn’t a huge difference but if you look at how many each airline has of each large capacity aircraft, you can see that American Airlines has a lot more. Also, Azul does have some large aircraft in production, but, the orders for these aircrafts are for 2017 and the Olympics in brazil are this year. Obviously, Azul isn’t the only airline company that will be used to fly to the Olympics but if they want to capitalize on this opportunity, they will need to have more large capacity aircrafts....