BUAD 497 Research Guide for 2021 PDF

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Research and Library Guide for BUAD 497...

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Overview of Select Business Databases USC Marshall Gaughan & Tiberti Business Library (JFF 101) BUAD 497: Strategic Management Research Guide DATABASE ACCESS (choose from these three options): MyMarshall Dashboard: http://my.marshall.usc.edu/ Click on your ‘Role’ identifier (Marshall Undergraduate) to find access to various Marshall resources, including ‘Library Resources’ which contains our complete Business Library portal o ‘Databases & Other Resources’ contains links to subscription databases (A-Z List of Electronic Resources) and other useful guides Contact Marshall Tech Support (JFF 305; 213-740-3000; [email protected]) for your account access (which includes $5 free printing per semester)

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Business Library webpage = https://www.marshall.usc.edu/library 

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Click on ‘Resources’ to access all Marshall business databases o Click on ‘Research Guides’ to find information on a variety of business topics, plus ‘Citation & Academic Integrity’  Industries: http://libguides.usc.edu/industries?hs=a Click on ‘Remote Access’ to access the USC network (network connectivity is required to use all of our subscription databases); the “Proxy Server” is easiest for access

USC Libraries: https://libraries.usc.edu/ - everything USC has access to is listed here 

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Use the ‘Everything’ Search to find results in “Catalog + Articles” which retrieves books, journal articles, newspapers, government documents, etc. Under the ‘Find’ tab find ‘Databases’ (to search for a specific database in any discipline); ‘Journals’ (to find a specific publication (Wall Street Journal, Economist, etc.); or ‘Catalog’ (to search the online catalog to find all materials in all USC Libraries)

FIND COMPANY INFORMATION: D&B Hoovers Find company profiles and follow the links to Competitors, Products & Operations, Contacts, SWOT, Financials (with rations), Signals, Triggers, SEC Filings and Analyst Reports  The ‘OneStop’ report function allows easy downloading into PDF.

Mint Global Contains the most extensive profile coverage of companies globally, including GlobalData and MarketLine reports for public companies that contain SWOT (in PDF).

Mergent Online + Horizon Find profiles on public companies only which contain financials going back 15 years, ratios, and competitor rankings (all downloadable into Excel), plus PDF annual reports.  Click on the Supply Chain tab to find a company’s Suppliers, Partners and Customers

PrivCo Find profiles on private companies, many with financial data and business model information. NOTE: first time users must create a personal account with USC credentials.

Thomson One (this only works with Internet Explorer 8, 9 and 11 and has many pop-ups): find analyst reports on public companies and industries in general  Search for a public company in the ‘Symbol/Name’ field; analyst reports are listed under “Research/Company Research” tab o Look for StreetEvents transcripts which have executive commentary.

FIND INDUSTRY INFORMATION: Standard & Poor’s NetAdvantage 

Click on the blue ‘Markets’ tab, then click on the ‘Industry Surveys’ link to retrieve pre-defined industry reports for the U.S., Europe, and Asia that include ‘How the Industry Operates’, ‘Industry Trends’ and ‘Industry References’ information.

IBISWorld 

Keyword search to find hundreds of U.S. industry reports (including smaller niche industries) that contain an “Outlook” section with forecasting data. California, China, Canada, Mexico and Global reports may also be available.

Mint Global 

Click on the ‘Search Industry Research’ module and “Pick” an indexed industry OR keyword search the name of a major industry (media; hotels; restaurants) and type that in the ‘Industry’ field. In the Location field, type in the name of a country (e.g.: United States) to find all industry reports for that country. Industry reports typically contain five forces analysis.

FIND ARTICLES: ProQuest: Find full-text articles in newspapers, magazines, trade journals and academic journals  Click on the ‘Advanced’ search link for optimal searching  Use “quotation marks” around a phrase to search it as a whole (“soft drinks”, “social media”)  Use ‘Publications’ link to find specific titles (Wall Street Journal, The Economist, etc.)  Use the “Cite” link to automatically find citation formatting for your article EBSCO Business Source Complete Keyword search industries, companies or specific topics to find current articles and reports  Click on the ‘Publications’ tab to search specific publications (Harvard Business Review, McKinsey Quarterly; BusinessWeek; Fortune; Forbes; Time) WARC: Find articles covering companies, products and case studies on advertising campaigns.

Search for Market Research and Global Consumer Information: Passport (Euromonitor) Find statistics and market share reports on consumer goods globally  Use the search field to access all Statistics and market reports (Analysis). The best search string includes a country name + commodity (footwear in US, consumer electronics in US, retail in US, soft drinks in US, beauty in US). o Statistics can be forecast out and downloaded into graphs (Market Sizes).

Mintel: Contains select consumer market research reports for the U.S., plus global consumer trends. Statista: Contains single charts & graphs covering a wide spectrum of companies and products. eMarketer: Contains charts, articles, reports and other content related to technology, social media and the online universe. Advertising Red Books (WINMO): Find company profiles with advertising expenditures. Please contact the Business Library Staff if you have any questions or need additional information: Kimberly Esser (213) 740-6255 [email protected] Helga Haraldsson (213) 740-0050 [email protected] Christy Kane (213) 740-1514 [email protected] Reference Desk (213) 740-8520 [email protected]...