BUSA30000 - Subject-Guide S1 2021 PDF

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Subject Guide 2021 sem 1...

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BUSA30000 Business Judgement SUBJECT GUIDE Semester 1 2021

Prepared by Associate Professor André Sammartino [email protected] Department of Management and Marketing Faculty of Business and Economics

Subject Outline Introduction Welcome to BUSA30000 Business Judgement. This exciting subject aims to integrate your BCom education by exploring the core decision-making aspects of running and advising organisations. You will face the challenge of steering a business to competitive success in a simulation. You will analyse the business opportunities of a real-life case organisation and develop and recommend a course of action for their business. We ask you to apply and synthesise your management and marketing knowledge, as well as reflect upon the nature of judgement in highly uncertain contexts. You will be working closely with your classmates in and outside the classroom, as well as engaging in considerable self-directed learning. Subject Overview and Aims The overall aim of this subject is to integrate students’ knowledge of core business functions and analytical tools and apply these to the problems faced by modern organisations and decisionmakers. Students will be exposed to these problems through simulation tasks and case analyses. Students will be challenged to form and act upon judgments around strategic directions, marketing priorities, production issues, financial choices, and entrepreneurial opportunities. There is a strong focus on the need to collectively arrive at decisions within decision groups, and to argue for these choices through typical business communication formats (e.g. business plans, slide packs, formalised reviews).

Learning Outcomes Learning Outcomes and Generic Skills To view the subject objectives and the generic skills you will develop through successful completion of this subject, please see the University Handbook.

Eligibility and Requirements To view the eligibility and requirements, including prerequisites, corequisites, recommended background knowledge and core participation requirements for this subject, please see the University Handbook. Please note that this is a level-3 capstone subject. Students must have completed 200 points and/or be in the final year of their degree. Ideally you should do this subject in your final semester, as there is extensive individual and group-based work where you will be asked to bring knowledge from a range of past subjects.

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Academic Staff Subject Coordinator Name: Associate Professor André Sammartino Email: [email protected] Consultation: By appointment (please email) Short bio: André received his PhD from the University of Melbourne in 2003 and has been in the Department of Management & Marketing over 20 years. André has also taught at Lyon University in France, and been a visiting researcher at Copenhagen Business School, Temple University (Philadelphia) and Bocconi (Milan). André’s research focuses on international business and strategy, specifically the geographical reach of multinationals and the cognitive aspects of international decision-making processes. He has an emergent research interest in the burgeoning craft beer scene in Australia and elsewhere. André has most recently consulted to a major Australian mining firm, an Asian multinational bank, and Women in Global Business (a network managed by Austrade). He currently leads the Ruthven Institute Hub at Melbourne which is focused on boosting the profitability of Australian firms through evidence-based strategic decision-making. André is also Subject Coordinator for Managing for Competitive Advantage in Semester 1.

Additional Workshop Conveners Name: Dr Ozzie Ozkok Email: [email protected] Consultation: By appointment (please email) Short bio: Ozzie recently completed her PhD in Marketing at University of Melbourne. She has published her research about frontline employee knowledge and decision-making networks in Academy of Marketing Science (AMS) Review. Her research won an award from AMS/Sheth foundation doctoral competition for conceptual articles. Ozzie is passionate about service employees and technologies, social networks and innovation, and her research is rooted strongly in marketing and management theories. She has taught several marketing subjects at Melbourne including Service and Relationship Marketing and Entrepreneurial Marketing. Ozzie believes in social interaction during learning and encourages students to share their ideas to bolster their thinking. In her 10-year professional career, Ozzie had diverse roles in customer service, supply chain operations and IT planning, digital marketing, event planning and communications, and web design.

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Name: Bec Rees Email: [email protected] Consultation: By appointment (please email) Short bio: Bec has more than 15 years' industry experience, having worked for the market leaders in the movie, gaming, FMCG, liquor, grocery, confectionery, market research and academic industries. She has a solid understanding of the strategic, analytic and logistic processes behind both supplier, retailer, and agency perspectives, having worked in the following roles; Category Management, Space Management, Brand Management, Sales & Marketing Management, Market/Shopper/Consumer Analyst, Business Analyst & Strategic Insights Management. Over the last few years, Bec has been juggling several hats: managing her own business analytics consultancy company; career coaching; undertaking a PhD part-time at Monash University; and being a tutor/casual lecturer across several subjects in leading Universities in both Melbourne and Sydney. Bec has most recently taught the following subjects at Melbourne: Organisational Behaviour, The Future of Work, Principles of Marketing, and Strategic Management. Email Protocol Please note that we are only able to respond to student emails coming from a University email address. Please do not use personal email addresses such as gmail or even business email addresses. Emails from non-University email addresses may be filtered by the University’s spam filter, which means that we may not receive your email. All correspondence relating to this subject will only be sent to your University email address. Note that you must first activate your University email address before you can send or receive emails at that address. You can activate your email account at this link: http://accounts.unimelb.edu.au/.

Classes This subject runs as 12 weekly 2-hour workshops. There are six workshop streams (or sections): Monday 10:00-12.00 – Convened by André Monday 14:15-16:15 – Convened by André Wednesday 12:00-14.00 – Convened by Ozzie Thursday 12:00-14.00 – Convened by Bec Thursday 15:15-17.15 – Convened by Bec Friday 11:00-13:00 – Convened by Ozzie You must attend the stream in which you are registered for the entire Semester, as key assessment tasks occur within the streams. There are no tutorials in this subject, just workshops (via Zoom).

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Class Schedule Week

Dates (Mon-Fri)

Workshop Focus

Assessments

1

Mar 1-5

What is Judgment?

2

Mar 8-12

Getting to Know the Simulation

3

Mar 15-19

Choosing a Strategic Direction: How Will We Compete

4

Mar 22-26

Understanding a Problem: Getting a Product to Market

Business Plan, Round 1 of Sim

5

Mar 29-Apr 2

Weighing up Alternatives: Getting a Market for our Product

Round 2 of Sim

Teaching Break 6

Apr 12-16

Making Critical Decisions: Framing and Biases

Rounds 3 & 4 of Sim

7

Apr 19-23

Making Critical Decisions: A Choice Framework

Rounds 5 & 6 of Sim

8

Apr 26-30

Making Critical Decisions: Managing Risks

Reflective Essay

9

May 3-7

Using Data to Persuade

10

May 10-14

Communicating Judgements Persuasively

11

May 17-21

Case Challenge Short Presentations

Case Challenge Slide Pack

12

May 17-21

Wrap-up

Peer Review Individual Business Case

Exam Period

Workshop Participation Expectations We expect you to attend the Zoom Session every week, as much of each workshop involves us coaching you through team problem-solving. There are pre-readings for each class (please see the LMS), and you are expected to come prepared to actively participate in each week’s challenges and tasks. There are two substantial, ongoing team-based learning tasks which collectively amount to 50 percent of the total assessment. Missing classes will adversely affect your contribution to your team and your likely your grades in the course. Successful completion of the major team assessment pieces will require at least weekly meetings between teammates outside of the class also. Therefore, if you are unable to attend classes, we strongly advise against enrolment in the subject.

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Pre-Readings, Online Tools and Weekly Videos There are a range of important teaching resources accessible through the subject page. You are expected to work through these before classes. These include not only readings, but also introductory videos contextualising the readings, and, in some instances, online games designed to hone and test your decision skills. You will also find an extensive list of Decision Tools and Frameworks on the LMS page drawn from across various subjects in the Management and Marketing majors. You are urged to reacquaint yourselves with these and explore those your unfamiliar with, as you will be using them in your various assessment tasks. Private Tutoring Services Faculty has become increasingly concerned about the existence of a number of private tutoring services operating in Melbourne that heavily target University of Melbourne students enrolled in FBE subjects. Students are urged to show caution and exercise their judgement if they are considering using any of these services, and to please take note of the following: Any claim by any of these businesses that they have a “special” or “collaborative” or “partnership” style relationship with the University or Faculty is false and misleading. Any claim by a private tutoring service that they are in possession of, or can supply you with, forthcoming University exam or assignment questions or “insider” or “exclusive” information is also false and misleading. The University has no relationship whatsoever with any of these services and takes these claims very seriously as they threaten to damage the University’s reputation and undermine its independence. It is also not appropriate for students to provide course materials (including University curricula, reading materials, exam and assignment questions and answers) to operators of these businesses for the purposes of allowing them to conduct commercial tutoring activities. Doing so may amount to misconduct and will be taken seriously. Those materials contain intellectual property owned or controlled by the University. We encourage you to bring to the attention of Faculty staff any behaviour or activity that is not aligned with University expectations or policy as outlined above.

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Assessment Assessment Overview Your assessment for this subject comprises the following: Assessment Task

Individual/ Group

Due

Weighting

Business Plan (for simulation)

Group

Week 4

10%

Personal Reflective Essay (on simulation)

Individual

Week 8

20%

Case Challenge Slide Pack

Group

Week 11

30%

Simulation Performance

Group

Submissions in Weeks 4-7, Result revealed Week 12

10%

Peer Review of Case Challenge

Individual

Week 12

10%

Business Case Submission

Individual

During exam period

20%

Assessment Details Detailed instructions for each of these assessment items will be posted on the LMS and discussed in class. Penalties for Late Submission Late submissions for the simulation decisions are not allowed. If a team fails to upload their decisions by the required time, the team’s prior round decisions will be processed for the current round, usually with disastrous consequences. For all other assessment items, late submissions, unless cleared with your instructor, will be subject to a penalty of 10% per day of the total mark available.

Subject Resources The assigned reading materials are available from the subject webpage on the University’s Learning Management System (LMS) under the Readings Online menu item (and within the relevant Module). Students are expected to read the allocated weekly readings prior to their respective workshop. The additional learning materials (vi deos, online tools etc) are also listed under the weekly Module headings.

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Academic Integrity Academic Honesty The University maintains high academic standards in its courses and subjects and expects students to conduct themselves in a manner which is fair, honest and consistent with the principles of academic integrity, particularly when undertaking assessment and research. http://academicintegrity.unimelb.edu.au/ Referencing All sources used for a written piece of assessment must be referenced. This is to acknowledge that your material is not based entirely on your own ideas, but is based, in part, on the ideas, information, and evidence of others. This is desirable as you are attending University in order to learn from others. You are required to use the APA system of referencing. The library has prepared a website to help students correctly reference: http://www.library.unimelb.edu.au/recite It is important that all material you present for assessment is referenced correctly. Material that has not been referenced correctly may be considered to be plagiarised, and as such may be penalised. We will also look for evidence that material included in the bibliography has been used in the assignment. The Academic Skills Unit has produced resources to assist students with referencing https://services.unimelb.edu.au/academicskills/undergrads/top_resources

University Services Timetable MyTimetable is a class timetabling system that creates individual timetables for students based on submitted class preferences, ensuring everyone has an equitable opportunity of getting their preferred class timetable. You will use this system to create your class timetable prior to each study period. By following a preference-based model, students who have other commitments, such as employment or carer responsibilities, or who are returning or living overseas during the timetabling period, aren’t disadvantaged by their limited availability. When allocating class timetables, MyTimetable also takes into consideration factors such as class size limits and potential clashes to ensure all students are equally accommodated. Further information is available on the web at https://students.unimelb.edu.au/admin/class-timetable Stop 1: Connecting Students and Services Stop 1 is here to provide you with a range of support services throughout your university degree, from help with enrolment, administration and wellbeing to advice on building your skills and experiences. https://students.unimelb.edu.au/stop1 8

Academic Skills Academic Skills offers a range of workshops and resources to help you with study skills including researching, writing and referencing, presentation skills and preparing for exams. Visit their website via http://services.unimelb.edu.au/academicskills. Service Finder The University of Melbourne offers one of the most comprehensive student support networks in Australia. Use this site to locate a wide range of services http://services.unimelb.edu.au/finder Student Counselling Students attend counselling to talk about personal, emotional, or mental health issues which might be affecting their study and life. The University’s Counselling and Psychological Services (CAPS) provides free, confidential, short-term professional counselling to currently enrolled students and staff. https://services.unimelb.edu.au/counsel/individual Student Equity and Disability Support Student Equity and Disability Support provides services for students who need ongoing support with their studies. They understand that adjustments to learning and assessment are sometimes required to allow all students to reach their full potential. Learn more about the services provided, how to find support and how to register for assistance. http://services.unimelb.edu.au/studentequity University of Melbourne Library Services As well as holding an extensive collection of books, ebooks, digital media and periodicals, library staff provide research guidance and support for students. http://library.unimelb.edu.au/ These Business and Economics Library Guides have been designed specifically for Faculty of Business and Economics staff and students. http://unimelb.libguides.com/sb.php?subject_id=80310

Policy Assessment and Results Policy The University’s assessment policy provides a framework for the design, delivery and implementation of assessment of students in award and non-award courses and subjects. Assessment is designed to contribute to high quality learning by students, and to allow for quality assurance and the maintenance of high academic standards. https://policy.unimelb.edu.au/MPF1326 Assignment Extension Requests for an assignment extension should be submitted here: http://go.unimelb.edu.au/yh9n. Before completing this form, please read the Assignment Extension Policy, which can be found at: http://policy.unimelb.edu.au/MPF1326#section-4.37 9

Plagiarism and Collusion Plagiarism (failure to cite your sources correctly and completely) and collusion (unauthorised collaboration with another person to prepare an assessment task) are considered academic misconduct and attract severe penalties. More information is available on the University’s Academic Integrity website via http://go.unimelb.edu.au/rha6. Special Consideration As a student, you may experience extraordinary or unusual circumstances, or ongoing circumstances that adversely affect your academic performance. The University has policies in place to support students who are experiencing academic disadvantage. For more information, visit http://students.unimelb.edu.au/admin/special.

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