Case Sullivan Ford Auto World v1 0 DOCX

Title	Case Sullivan Ford Auto World v1 0
Author	Asruf Ul Jubair
Pages	4
File Size	17.6 KB
File Type	DOCX
Total Downloads	12
Total Views	160

Summary

Study Question 1) How does marketing cars differ from marketing service for those same vehicles? Automobile industry is something different. Marketing and promoting in the automobile industry takes an extra skills. Marketing cars differs from the method of marketing services. Marketing cars can be d...

Description

Study Question 1) How does marketing cars difer rom marketing service or those same vehicles? Automobile industry is something diferentt Marketing and promoting in the automobile industry takes an extra skillst Marketing cars difers from the method of marketing servicest Marketing cars can be done in the orthodox way of marketingt Marketing cars works with the marketing mix, which attempt to control the 4P's (Product, Place, Price, Promotion)t Automobile or the cars are tangible products that are being sold in unitt The procedure of production a car and consumption or usage of a car are separated processt On the other hand, marketing a service for a car includes the 7P's (Product, Place and Time, Price, Promotion and Education, Physical Environment and People)t Service industries face more challenges than its product counterpart because of the people factort Marketing a car will usually emphasis on the buying process of the consumer, involving transection, to take ownership of the productt On the other hand in service, monetary transection, time and efort are exchange for labor or skills, but the ownership of the product is not seen or heard oft But a service is an intangible product that must ofer superior service in order to hold a competitive advantaget Products and Service can difer in many aspectss Intangibility Inseparability Non-standardization Perishability Regulation Word-of-Mouth...