CCB200 Study Guide Sem 1, 2021 PDF

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Study Guide

CCB200 Study Guide

Unit title:

Digital Platforms

Unit Code:

CCB200

Coordinator:

Dr Elija Cassidy

Email:

[email protected]

Rationale It is critical for communication professionals to understand the cultural, political, economic and technical contexts from which contemporary digital platforms have emerged and in which they are continuing to evolve. This unit focuses on the core concepts that have shaped digital media’s brief history, differentiating digital media from older media forms. It develops students' contextual understanding of digital platforms by exploring how key concepts in digital media map onto specific platforms and their audience and user cultures. CCB200 forms the foundation for more detailed analyses of digital media in future years.

Intended Learning Outco mes On successful completion of this unit you will be able to: 1. Identify, explain and apply core concepts from digital media scholarship. 2. Carry out analysis of digital platforms in their social and technological contexts. 3. Extract information from secondary sources and utilise them in a coherent piece of discursive writing. 4. Use evidence to construct informed arguments about digital media.

Materials All required readings are available through QUT Readings via the unit Blackboard site.

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CCB200 Study Guide

CCB200 Digital Platforms - Weekly content and schedule WEEK 1 WELCOME AND OVERVIEW Topics: What is this class about/why is it important? Where does it fit in your course? Reading: Burgess, J., Marwick, A., & Poell, T. (2018). Editors' introduction. In J. Burgess, A. Marwick, & T. Poell The sage handbook of social media (pp. 1-10). SAGE Publications Ltd, https://www.doi.org/10.4135/9781473984066.n1 WEEK 2 INTRO TO INTERNET HISTORIES Topics: Origins of the modern internet and associated discourses. Convergence. Participation. Reading: Stevenson, M. (2018). From hypertext to hype and back again: exploring the roots of social media in early web culture. In J. Burgess, A. Marwick, & T. Poell The sage handbook of social media (pp. 69-88). SAGE Publications Ltd, https://www.doi.org/10.4135/9781473984066.n5 Flew, T. (2014). Introduction to New Media. In T. Flew New media (Fourth edition.) (pp.1-16). Oxford University Press. WEEK 3 UNDERSTANDING NETWORKS/PUBLICS/COMMUNITIES Topics: From online communities and networked publics to the emergence of social networking sites. Reading: Baym, N.K. (2015). Communities and Networks. In Personal Connections in the Digital Age (2nd Edition, pp. 81-111). Polity. danah boyd. (2010). "Social Network Sites as Networked Publics: Affordances, Dynamics, and Implications." In Networked Self: Identity, Community, and Culture on Social Network Sites (ed. Zizi Papacharissi), pp. 39-58 WEEK 4 APPROACHING PLATFORMS Topics: What is a platform? Platform affordances, logics, vernaculars. Reading: Bucher, T., & Helmond, A. (2018). The affordances of social media platforms. In J. Burgess, A. Marwick, & T. Poell The sage handbook of social media (pp. 233-253). SAGE Publications Ltd, https://www.doi.org/10.4135/9781473984066.n14 Martin Gibbs, James Meese, Michael Arnold, Bjorn Nansen & Marcus Carter (2015) #Funeral and Instagram: death, social media, and platform vernacular, Information, Communication & Society, 18:3, 255-268, DOI: 10.1080/1369118X.2014.987152 WEEK 5 PLATFORMIZATION AND POWER Topics: What is platformization/the platform society? Who does it mean for regulating the internet? Reading: Poell, Thomas; Nieborg, David; van Dijck, José (2019) : Platformisation, Internet Policy Review, ISSN 2197-6775, Alexander von Humboldt Institute for Internet and Society, Berlin, Vol. 8, Iss. 4, pp. 1-13, http://dx.doi.org/10.14763/2019.4.1425 Suzor, N. (2019). Legal Immunity. In Lawless: The Secret Rules That Govern our Digital Lives (pp. 4358). Cambridge: Cambridge University Press.

*Mid-Semester Break *

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CCB200 Study Guide WEEK 6

NO CLASSES - WORK ON ASSESSMENT 1 Released: Monday 12 April 9am. Due: Sunday 18 April 11.59pm

Assessment 1 Due - 11.59pm Sunday April 18 WEEK 7

THE PLATFORM BIOGRAPHY + TWITTER Topics: What is the platform biography approach? See it in action via Twitter. Introduction to Assessment 2.

Reading: Burgess, J., & Baym, N. (2020). Introduction. In Twitter : a biography (pp.1-36) . New York University Press. WEEK 8

PLATFORM BIOGRAPHY - YOUTUBE NOTE - Monday 26 April is a public holiday. There will be no Monday lecture. This material will be on Blackboard for you to work through at your own pace. You may complete the work at any time during Week 8. Tutorials will run as normal. Reading: Burgess, J., & Green, J. (2018). Chapter 1: How YouTube Matters. In YouTube : online video

and participatory culture (Second edition. pp. 14-27). Polity Press. Burgess, J., & Green, J. (2018). Chapter 2: YouTube and the Media. In YouTube : online video and participatory culture (Second edition. pp. 28-49). Polity Press. WEEK 9

PLATFORM BIOGRAPHY - TANTAN/RELA NOTE - Monday 3 May is a public holiday. There will be no Monday lecture. This material will be on Blackboard for you to work through at your own pace. You may complete the work at any time during Week 9. Tutorials will run as normal. Reading: Liu, T. (2016). Neoliberal ethos, state censorship and sexual culture: a Chinese dating/hook-

up app. Journal of Media and Cultural Studies, 30(5), 557-566. WEEK 10 PLATFORM BIOGRAPHY - FACEBOOK Reading: Kirkpatrick, D. (2010). Privacy. In The Facebook effect : the inside story of the company that

is connecting the world (pp.199-214). Simon & Schuster. boyd, d. (2008). Facebook’s Privacy Trainwreck: Exposure, Invasion, and Social Convergence. Convergence, 14(1), 13–20. https://doi.org/10.1177/1354856507084416 WEEK 11 PLATFORM BIOGRAPHY - DTUBE Reading: DTube (2019) Turning the tables in the social media industry: A new model where users

vote on videos to reward all contributors: Creators, curators, influencers, viewers. DTube White Paper. WEEK 12

CONCLUSIONS & PROVOCATIONS Topics: Review class content and issues/provocations to take forward into other Digital Media units Reading: NO READING WEEK 13

CONSULTATIONS + ASSESSMENT 2 No Lecture All tutorials operate as optional consultation sessions Assessment 2 Due: 11.59pm Sunday June 6

Assessment 2 Due - 11.59pm Sunday June 6th

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CCB200 Study Guide

Assessment 1 Description:

Short Answer Test

Length:

1000-1250 words (+/-10%)

Due Date:

11.59pm Sunday 18 April 2021

Weighting:

40% of overall unit grade

Criteria:

Available under ‘Assessm ent’ on Blackboard.

This short answer test will be delivered online and will be open book. In this assessment piece you will respond to a series of short answer questions that relate to concepts and materials taught in the first half of the unit. These questions will assess your ability to: • • •

Identify and explain core concepts relating to the development of digital media Apply core concepts, drawing on real work examples to support your claims Analyse the emergence of platforms in their social and technological contexts

This assessment item must be submitted electronically via the CCB200 Blackboard site using the answer sheet provided. Any assessments submitted after the due date without an approved extension will not be marked. It is your responsibility to check that your as sessment item has been submitted correctly.

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CCB200 Study Guide

Assessment 2 Description:

Platform Biography

Length:

2000-2500 words (+/-10%)

Due Date:

1 1 . 5 9p m Sunday, 6 June 2021

Weighting:

60% of overall unit grade

Criteria:

Available under ‘Assessment’ on Blackboard.

Following on the from the example of the scholars who have informed this unit, you will write a platform biography of a social media platform of your choice. Your platform biography must provide information on the origins of your chosen platform AND identify and analyse TWO (minimum) to THREE (maximum) key moments in its lifespan. In identifying your platform's key moments we encourage you to focus on platform affordances and associated changes to the following: • • • •

Hardware and software devices, interfaces and protocols Users’ experiences and practices Business strategies Media and self-representations of the platforms

While your assessment should engage with and reflect upon unit readings and workshops, your platform biography must not be based on a platform already profiled in class . Please also note that you are not permitted to conduct any primary research involving platform users for this assessment (i.e. you are not allowed to interview anybody for this task). Your biography must be based on existing materials only. This assessment item must be submitted electronically via the CCB200 Blackboard site. Any assignment submitted after the due date without an approved extension will not be marked. It is your responsibility to check that your assignment has been submitted correctly.

Technical instructions: -

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Quotations are included in word count, but the reference list is not. Your platform biography must be fully referenced. Any recognised referencing style will be accepted, so long as you use it consistently throughout. Your platform biography must be written in a professional tone (developing your own voice is fine but no profanity, racism, sexism etc) Please name your submitted file as follows: [Your Surname, Initial]_CCB200 [Platform name] Biography. So, for example: Cassidy, E_CCB200 Facebook Biography.

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