CGS2531 Assignment 1 PDF

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The first mandatory assignment for this course including finding a job description, creating a proper cover letter and resume, and providing a summary of my work....

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Daniela Araujo CGS2531 Assignment 1 Part 1 1.

I am studying marketing at the University of Florida because it is my dream to one day become an entrepreneur and start my own business. The idea of becoming my own boss and running a company that profits off of something I am passionate about and can call my own is extremely fascinating. Business personally interests me, because the world simply thrives off of goods and services, and learning how to efficiently market a business can help you thrive as an individual or even as an entire nation. Achieving an exceptional education as a business student is my ultimate goal to pursue my passion. 2. Ideally, in five years I can see myself starting my own business selling organic, all-natural health and lifestyle products for men and women of all ages. One of my biggest passions in life is helping others, so to combine my love for business and entrepreneurship, I want to help those around me feel and look their best. I see myself running my business from home and working mainly online, but also holding events for my employees and I to become even more passionate and successful within the company. I want my company to have a positive reputation and for my employees to love what they do as well, so my goal is to put my all into successfully starting my business. 3. In order to become a successful businesswoman, I would need more hands-on experience with finances, as well further education regarding economics both a large and small scale before I graduate in order to help me successfully launch my own business and make my dreams come true. I plan on studying abroad for a semester in Europe, so understanding the economic standing and tactics of a foreign market would expand my knowledge as a student and as a future entrepreneur. Before I graduate, I would also need to work as an intern for a local company to understand how local businesses function compared to international businesses.

Part 2 1. One new skill I learned about in Microsoft Word from the Lynda.com video series was how to create my own themes and style sets. This could be extremely beneficial for my future business, because my company will have its own unique style, color scheme, and theme to portray its logo and name. Mastering this skill after creating my unique theme would make my job much easier and save me time, because instead of putting together my company’s theme every time I create a new document on Microsoft Word, it would already be saved on my computer in a file. Mastering this skill would also benefit my business, because I would never forget what my theme would look like or make a mistake putting it together for every new document. Consistency is important when building a business, and knowing how to create my own themes and styles would greatly benefit my ability to positively publish my brand. It would give me the time to put together a beautiful, unique theme for my company that will always be saved on my computer, knowing it is my own creative work, which would help me to not forget any special pieces that go along with its style. 2. I plan on watching “Social Media Marketing for Small Business” under the “Marketing Training + Tutorials” section of the Lynda.com video series, because although this concept may seem straightforward in posting about your brand online, there are a plethora of tips and tricks that could really help me launch my business quickly and spread the word of its name and purpose.. This video is extremely relevant to the field I plan on working in, because being an entrepreneur comes with good marketing skills, especially online and through social media. I want people to know about my brand and its goal to help others feel and look their best and boost daily health, so marketing my business in the most positive manner is extremely important to me. Social media is becoming more and more popular every day, so this training would lead me to learn the best ways and websites to advertise my business. Another goal of mine is to create a blog to give public updates of my client testimonies and well-being to inspire others and promote my company, so this social media marketing video series would really help me blossom into a young, professional business woman with credible content.

Part 3 Marketing Manager at TechTarget Newton, MA 02466 About the Job TechTarget is searching for early-in-career marketing talent. On a foundation of revolutionary new product offerings, we’re building a marketing rocket-ship to take us up the next hockey-stick in our growth. To join us now, you need some of the basic skills and lots of raw talent. Of course you have to want to grow fast in the amazing, exploding world of high-tech B2B! There are some basics we’re looking for, but we expect to see a truly diverse set of starting points. You might have marketing skills already and need to learn about products. You could have field marketing down but need to go deeper on sales enablement. You might do web but need lead management: You could be a superstar project manager but want to get into the marketing side. The key challenge is this: Do you have the intellect and energy to learn and do? If so, you’ll join an extended team of dozens of young people who are make it happen every day. At the same time, you’ll have direct access to some of the most experienced people in the business anywhere. The fact is, we’re growing tomorrow’s thought leaders right now. So if that’s where you think you might want to go, if you “get it” that B2B Tech is where the action is in marketing today, you owe it to yourself to look for a place where you can do and learn absolutely every day. We’re waiting to hear from you right this second. Responsibilities include:        

Work in the team that conceives, creates and maintains marketing and sales-enablement materials for market-leading products and services. Learn how to build and eventually deliver client-specific presentations Support a marketing director and a product marketing director as they engage with their particular audiences to develop long-lasting relationships in all channels Learn how to train sales people and work with them to continuously improve business results. Learn the very latest in SEO/SEM thinking as you contribute to our web presence. Learn and use Marketo, social channels of all kinds and more for campaign and always-on execution Use and develop project management skills as we tune our processes and implement systems to scale new heights. Assist in the fielding of event experiences that continue to build our leadership reputation Desired Skills & Experience

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Bachelor’s degree required 2-4 years of proven integrated B2B experience Exposure to “inbound”, content marketing, ABM and related concepts preferred Hands-on work with Marketo or like system would be great Analytical comfort with excel or better would be awesome Project management tool or certification would be huge Web and social, with specific tools is perfect

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Team player skills are a must1

1 http://jobview.monster.com/v2/job/View?JobID=171353127&MESCOID=1100007001001&jobPosition=2

Amplify Management, Inc. Jobs Assistant Marketing Communications Manager- Full Time/ Entry Level ENTRY LEVEL MANAGEMENT & BUSINESS DEVELOPMENT Are you looking for an ENTRY LEVEL MANAGEMENT career in business development, marketing or sales, but have little or no experience? Having a hard time getting your foot in the door with a successful, proven firm? We may be just what you're looking for. With recent expansion in the past few months, we are looking for new, energetic individuals that are looking for a career in management, and not just a job! Our client base keeps getting bigger and better, making it imperative we find the right individuals to train for our entry level management positions. Our hands-on training would involve the following areas: business development; account management & coordination; sales; marketing; public/client relations; team/market development and campaign coordination - all of which lead into a management position. Some entry-level sales is involved, but as management training only. We provide a team of sharp, professional people to represent our clients.

Requirements • Individuals must be hard working, motivated and willing to learn • Must have excellent communication skills, be goal-oriented and ambitious, and willing to be trained from entry level to a management position.2

2 http://jobview.monster.com/assistant-marketing-communications-manager-full-time-entry-level-job-orlando-flus-171217377.aspx?mescoid=1100009001001&jobPosition=1

DANIELA ARAUJO 123 Alligator Lane | Gainesville, FL 32611 | (555) 555-5555 | [email protected]

Dear Mr. Garrett Mann, I am writing in response to your ad seeking a Marketing Manager at TechTarget. Your job posting states that you are searching for an intellectual, energetic individual with team-building skills, which portrays my personality. My outgoing and personable nature makes me a prime candidate for this position. I am quick to learn new skills, have experience in presenting products to clients, and am a driven leader who is capable of solving problems with creative, effective solutions. Additionally, I am proficient in using Marketo, and have direct experience in sales and project management. I am extremely familiar with most social channels, and can engage and develop long-lasting relationships with all audiences. I have worked in marketing for over two years now, and have spent a year interning at SeaWorld Orlando with social media marketing implementing marketing concepts to improve the company’s website and business strategies in attracting people to the theme park. Working with a diverse group of staff members to develop new sales channels and E-Commerce has brought me exceptional knowledge that I would certainly bring to this position. My work experience at SeaWorld has allowed me to expand my communication and team-building skills in a professional work environment all while providing excellent customer service to clients. Please review my attached resume for details pertaining to my skills and career milestones. I truly believe that I have the expertise and credentials you are looking for, and I look forward to hearing from you in the near future to arrange an interview at your convenience. Sincerely, Daniela Araujo

DANIELA ARAUJO 123 Alligator Lane | Gainesville, FL 32611 | (555) 555-5555 | [email protected]

OBJECTIVE To acquire a full-time position as a Marketing Manager that utilizes my technological and interpersonal skills to benefit company growth MEMBERSHIP/ LEADERSHIP POSITIONS UF Business Administration College Council (BACC) Member Hosted ongoing business events on campus for students in the Warrington College of Business to get involved in business clubs and meet other students within their college. Bate Papo (Portuguese Club) Member This is a club for Portuguese students at the University of Florida to speak and practice their Portuguese skills with others, and for them to help native Portuguese speakers with their English skills. Kappa Kappa Gamma Sorority Public Relations Chair Created pamphlets and fliers to hand out to our chapter members about upcoming social and philanthropy events.

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SKILLS

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Languages: English, German, Portuguese Computer: Marketo, Microsoft Word, PowerPoint, Excel, GoDaddy Website Builder Certifications: Integrated B2B System

WORK EXPERIENCE  SeaWorld Orlando Marketing Intern

March 2013 – June 2015

The responsibilities of this job included teamwork in creating marketing materials to promote the theme park’s products and services, putting together client presentations, and direct work with the Marketo and Microsoft Excel systems.

DANIELA ARAUJO 123 Alligator Lane | Gainesville, FL 32611 | (555) 555-5555 | [email protected]

Dear Mr. Alan Stadtmauer, I am writing in response to your ad seeking an Assistant Marketing Communications Manager at Amplify Management. Your job posting states that you are searching for a new, energetic individual with a passion for management, which portrays my personality. My hard-working and personable nature makes me a prime candidate for this position. I am quick to learn new skills, have experience in small business management, and am a driven leader who is capable of solving problems with creative, effective solutions. Additionally, I am proficient in using Microsoft Excel, and have direct experience in sales and project management. I am extremely familiar with most social channels, and can engage and develop long-lasting relationships with my excellent communication skills. I have worked in marketing for over a year now, and have spent that time interning at Treasure Box Kids with social media marketing implementing marketing concepts to improve the company’s website and business strategies. Working with a diverse group of staff members to develop new sales strategies and marketing campaigns has brought me exceptional knowledge that I would certainly bring to this position. My work experience at Treasure Box Kids has allowed me to expand my communication and team-building skills in a professional work environment all while providing excellent customer service to clients. Please review my attached resume for details pertaining to my skills and career achievements. I truly believe that I have the expertise and credentials you are looking for in this entry level position, and I look forward to hearing from you in the near future to arrange an interview at your convenience. Sincerely, Daniela Araujo

DANIELA ARAUJO 123 Alligator Lane | Gainesville, FL 32611 | (555) 555-5555 | [email protected]

OBJECTIVE To acquire a full-time position as an Assistant Marketing Communications Manager that utilizes my technological and interpersonal skills to benefit company growth MEMBERSHIP/ LEADERSHIP POSITIONS UF Business Administration College Council (BACC) Member Hosted ongoing business events on campus for students in the Warrington College of Business to get involved in business clubs and meet other students within their college. Bate Papo (Portuguese Club) President This is a club for Portuguese students at the University of Florida to speak and practice their Portuguese skills with others, and for them to help native Portuguese speakers with their English skills. President is responsible for holding weekly gatherings and managing social events. Kappa Kappa Gamma Sorority Public Relations Chair Created pamphlets and fliers to hand out to our chapter members about upcoming social and philanthropy events.

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SKILLS

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Languages: English, German, Portuguese Computer: Microsoft Word, PowerPoint, Excel, GoDaddy Website Builder

WORK EXPERIENCE  Treasure Box Kids Marketing Intern

March 2015 – June 2016

The responsibilities of this job included teamwork in creating marketing materials to promote the clothing company’s products and services, putting together client presentations, and direct work with the Microsoft Word and Excel Systems.

Part 9 Although both of my cover letters were extremely similar in style, I fine-tuned each of them carefully to cater to each of the job’s unique requirements, mandatory skills and responsibilities. In my first cover letter for job posting 1, I wrote it directly to the hiring manager of TechTarget in Newton, Massachusetts expressing my interest in becoming a marketing manager. TechTarget was specifically looking for driven, energetic individuals who are proficient in various social channels and computer programs such as Microsoft Word, Excel, and Marketo. Since this was not an entry level position, I mentioned my two year internship with SeaWorld Orlando’s marketing department and talked about the interpersonal and

technological skills I had acquired by working with such a diverse group of people and how I had to prepare presentations for clients. I also emphasized my experience using SeaWorld’s E-Commerce system to express my economic and financial knowledge and how I could benefit TechTarget’s marketing department. In my second cover letter for job posting 2, I fine-tuned the cover letter to express my interest for an entry-level job, mentioning that I had a year of experience interning at Treasure Box Kids clothing company managing simple tasks and implementing marketing strategies to improve the company’s business and website. I talked about how I was young, energetic and driven with a passion for a new career, as well as my love for team work and communication. I talked about my experience with Microsoft Word and Excel, and how I used it with project management to better the company. Even though both of these positions were similar within the marketing field, they differed in their level of experience they are looking for in a potential employee, so in each cover letter, I had to emphasize either my simple or complex knowledge of marketing and management depending on the company. Each of my resumes for job 1 and job 2 were formatted alike, but I fine-tuned them to more fit the specific description of each job’s requirements and skills. In my first resume for job 1, my objective greatly differed from the one in job 2. I expressed my interest in becoming a full-time marketing manager at TechTarget and mentioned how I wanted to bring my interpersonal and technological skills to good use and benefit this company. Job 1 definitely required more experience than job 2, so I mentioned my involvement in UF’s Business Administration College Council, UF’s “Bate Papo” Brazilian Portuguese Club, and a leadership position as the Public Relations Chairman of my sorority to show that I was wellrounded and had exceptional communication skills. As for other skills, I expressed my proficiency in their required programs Marketo, Excel, and B2B, as well as my ability to fluently speak English, German and Portuguese. As for work experience, I mentioned my two year internship with SeaWorld Orlando’s marketing department to express my knowledge with marketing, social, and financial systems. In my second resume for job 2, my achievements were similar but I made my work experience much simpler to more fit an entry-level position. Just like my resume for job 1, I mentioned my membership in UF’s Business Administration College Council, my Public Relations Chairman position, and my membership in Brazilian Portuguese Club. The only difference is that I mentioned I was the president of the Brazilian Portuguese Club, because this entry-level position greatly expressed their want for energetic leaders with exceptional interpersonal and team-building skills, which all come with a president’s position of a foreign language club. As for work experience, I mentioned my short-lived internship I did with Treasure Box Kids clothing company in the marketing department for a year, and mentioned my proficiency in Microsoft Word and Excel, as well as GoDaddy’s Website Builder to emphasize my expertise in simple computer programs. Although my resumes for both of these jobs were similar in style, I tweaked each of them to individually match each job’s unique requirements and to show them that I have what it takes to become their future employee....