Chapter 1 in Media aesthetics PDF

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notes of chapter 1 in media aesthetics....

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Chapter 1 in Media aesthetics. Aesthetics vs. “Applied”Media Aesthetics What’s the difference between both? What are some aesthetic choices you make every day? ● What we wear. ● What we buy. ● What we watch. ● What we listen to. What is Aesthetics? ● Consciously or not, you make many aesthetic choices every day. When you decide what to wear, arrange stuff on your desk, or choose what flowers to put on the dinner table, or even when you judge the speed or distance of your car relative to other cars while driving, you are engaging in basic perceptual and aesthetic activities. ● Generally refers to the theory of art or the argument of whether something is beautiful. ● Applied Media Aesthetics is interested in identifying fundamental elements and how they can be used for optimal communication. ● Consider art more than something displayed in a gallery or museum. It is part of everyday life. ● Applied Media Aesthetics considers elements like light, color, space, time/motion, and even sound.

What is Applied Media Aesthetics? Applied media aesthetics is not an abstract concept but a process in which we examine a number of media elements, such as lighting and sound, how they interact, and our perceptual reactions to them. Second, the media—in our case primarily video, film, and to a lesser extent web images—are no longer considered neutral means of simple message distribution but essential elements in the aesthetic communication system. Third, whereas traditional aesthetics is basically restricted to the analysis of existing works of art, applied media aesthetics serves not only the analyses of the various forms of videos and movies but also their synthesis—their creation. A thorough understanding of media aesthetic principles will also help you adjust relatively easily to the new and always-changing production requirements of various digital media.

The four fundamental and contextual aesthetic elements of video and film: light and color, space, time/motion, and sound....