Chapter 2 Notes - Professor Tanner Sifferath PDF

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Professor Tanner Sifferath...

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Chapter 2: Mass Media: A Brief Historical Narritive  Su Dongpo o Outspoken Chinese artist, poet and storyteller (1037 to 1101 A.D. o Used mass medium to change public agenda o Created shared experience, affinity  The Roots of Mass Media Networks o The Storytellers o The Scribes o The Visuals Artists  Fun Fact: o Maps were early mass media that influenced and expanded world exploration and trade  The Roots of Mass Media Networks o Arts, Artists and the Renaissance  Innovation in knowledge and culture  Cultural and economic globalization  Language of humanism  New social and economic class  The Power and Influence of Media Publishers o The birth of Modern Mass Media  Gutenberg's printing press o Printing and Politics o The Newsmakers o The Rise of Yellow Journalism and Penny Presses o The First Media War in the United States  Secular humanism  American Civil War o The photographers  Camera obscura  Daguerreotype process  Photojournalism  Fun Fact: o The arrival of the printed Bible and other text brought forth a media revolution during which ordinary people gained access for the first time to previously restricted and exclusive information.  The Impact of Music and Images on Culture and Society o The Music-Makers  Renaissance  American Civil War era  Immigrant fold songs and ballads  Social awareness and cultural change o The Radio Broadcasters  Marconi's wireless telegraphy  Commercial radio  New Digital technologies o The Filmmakers

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Moving picture: zoopraxiscope Motion picture technology Actualities Movie theater networks and studio system Newsreels o The Television Producers o The Birth of Television Broadcast System o The Advent of News and Entertainment o Edward R Murrow (1908 - 1965), one of the most revered broadcast journalists, established the place and role of television news in American media and society The Digital Age o Babbage's difference engine and analytical engine  punch cards  Mainframes o Computers get linked o The birth of the personal computer o The internet Conclusion: Mass Media Converge o Recurring Themes:  Advances in mass media technologies influence culture  Accumulation and sharing of knowledge  Wide dissemination of knowledge...