Chapter 4 - CH 4 bus 1011 - Professor: Emily Goldsmith, Definitions and slide notes PDF

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CH 4 bus 1011 - Professor: Emily Goldsmith, Definitions and slide notes...

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Ethics - Standards of moral behavior; that is, behavior accepted by society as right versus wrong. compliance-based ethics codes - Ethical standards that emphasize preventing unlawful behavior by increasing control and by penalizing wrongdoers. integrity-based ethics codes - Ethical standards that define the organization’s guiding values, create an environment that supports ethically sound behavior, and stress a shared accountability among employees. whistleblowers - Insiders who report illegal or unethical behavior. corporate philanthropy - The dimension of social responsibility that includes charitable donations. corporate social initiatives - Enhanced forms of corporate philanthropy directly related to the company’s competencies. corporate responsibility - The dimension of social responsibility that includes everything from hiring minority workers to making safe products. corporate policy - The dimension of social responsibility that refers to the position a firm takes on social and political issues. Insider trading - An unethical activity in which insiders use private company information to further their own fortunes or those of their family and friends. Social audit - A systematic evaluation of an organization’s progress toward implementing socially responsible and responsive programs. Social responsibility - consequences of actions ● A business’s concern for the welfare of society as a whole

Marketing research - the analysis of markets to determine opportunities and challenges, and to find the information needed to make good decisions - Identify products users used in the past and what they want in the future - Research uncovers trends Research process 1. Define the problem and research objectives 2. Developing the research plan for collecting information 3. Implementing the research plan (collecting and analyzing the data) 4. Interpreting and reporting the findings

Secondary data - information that already exists somewhere (available more quickly and at a lower cost than primary data) ex) databases...