Chapter 7 MCQs with anwers PDF

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Chapter 7 – Lecturer’s MCQ’s 1. Indicating what a goal relates to, the period to which the goal refers and the desired results of the goal all refer to which criteria for setting effective goals? 1 2 Measurable 3 Attainable 4 Relevant

2. William is a middle level manager at a large retail store. What type of goals would typically be set by William? 1

Strategic goals

2 3

Operational goals

4

Competitive goals

3. Jaynesh is the marketing manager at DC Branding. Jaynesh uses strategic goals and plans as inputs to develop ________ goals for the marketing department. 1 operational 2 3 long-term 4 short-term

4. Which of the following are important questions that an organisation’s mission statement answers? a.

Who are our customers?

b.

Where will be in the future?

c.

What is our business?

d.

How do we provide our products and services?

e.

How will we satisfy our customer’s need? 1 a, b, c 2 a, c, d 3 b, c, e

© Oxford University Press Southern Africa 2016. This material may not be reproduced or distributed, in whole or in part, without prior written permission of Oxford University Press Southern Africa.

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5. Sibongile is the production supervisor at a large steel manufacturing plant. He is responsible for overseeing eight production staff members. Sibongile is therefore responsible to help achieve the _________ goals of the business. 1 tactical 2 3 strategic 4 functional

6. Vertical integration was one of their strategies to guarantee a source for their increasing need for textile materials. What is meant by the concept of vertical integration? 1

2 This normally entails a business directing all its resources and skills to the profitable growth of a single market. 3 The organisation takes over other businesses, such as those providing raw materials, with the purpose of ensuring a supply source. 4 This entails the organisation constantly improving products to take advantage of the initial high profitability of a better product.

7. The management of “Outdoor Friend” – an outdoor clothing and equipment store – is embarking on a corporate strategy whereby the business will direct all its resources and skills to the profitable growth of a single product in a single market. What corporate strategy is being used by Outdoor Friend’s management? 1 Concentration-growth strategy 2 3 Diversification strategy 4 Horizontal-integration strategy

© Oxford University Press Southern Africa 2016. This material may not be reproduced or distributed, in whole or in part, without prior written permission of Oxford University Press Southern Africa.

8. McCain is one of the leading manufacturers of frozen food in the South African retail market. To improve productivity and profitability, McCain decided to buy the potato plant where they received their potatoes for chips. This enabled them to produce their own “raw materials” instead of buying them from another provider. What specific corporate strategy did McCain use in this situation? 1 2 Diversification strategy 3 Divestiture strategy 4 Vertical integration strategy

9. Montblanc is a well-known manufacturer of exclusive pens. Until 1992 this was the only product in their product range when they saw the opportunity to manufacture perfumes, leather goods, jewellery and watches. These new activities have come to make up 40% of Montblanc’s product range, with global revenues exceeding R30 billion. What specific corporate strategy did Montblanc use in this situation? 1 Innovation strategy 2 3 Product-development strategy 4 Market-development strategy 10. Which one of the following is NOT an example of a single use plan? 1 2 The installation of fingerprint access control systems. 3 The annual financial budget for an organisation. 4 The process to follow when issuing a refund to a customer.

© Oxford University Press Southern Africa 2016. This material may not be reproduced or distributed, in whole or in part, without prior written permission of Oxford University Press Southern Africa....