Cognate strategies PDF

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Cognate strategies...

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Choose 5 out of the 9 cognate strategies found in Chapter 4 that are used in business writing. Describe, these strategies in your own words, and in one well-formed paragraph each, describe how these strategies have been implemented in your own writing in the past. When coming up with examples, try to include pieces of writing that were created at work or in another businessrelated setting. The cognate strategies all contribute to the success of conveying the speech to the audience. It also provides areas on which to focus attention as one designing the message. The five strategies that I have chosen are clarity, conciseness, credibility, emphasis, and engagement. These are described as follows: Clarity strategies help the audience to decode the message, to understand it quickly and completely and when necessary to react with ambivalence. (Kostelnick, C. and Roberts, D., 1998). The way we say our words and the order we use all relate to clarity. As a speaker, one might have excellent ideas to present but if they're not made clear to the audience the speech will be a failure. For example, this strategy has implemented in my writing in the past when I was supposed to do a project and present it to my manager and other co-workers. Excellent ideas were needed to make my presentation clear to the audience. So I used the visual elements of my presentation and explained how they clarify the information I was presenting, therefore, my project was a success. Conciseness refers to being brief and direct in the visual and verbal delivery of the message and avoiding unnecessary intricacy. It involves the use of many words to get the message across the audience. (Kostelnick, C. and Roberts, D., 1998). During my project presentation, I used conciseness by making sure that my presentation is clear, briefly and direct to the point so that the audience understand it clearly. Credibility involves the qualities, capabilities or power to elicit from the audience so that they can believe in the speaker's character. This is done by cultivating a sense of character and credibility which involve displaying the sense of humor and the ability to laugh at one's self. (Kostelnick, C. and Roberts, D., 1998). I implemented the credibility strategy in my own writing in the past by using my academic and profession-specific credentials insight on the presentation of my project at work. Engagement involves eye contact, which is an engaging aspect of this strategy. It helps to form a connection with the audience and it develops the relationship with the audience in a way that it considers how words, visuals, and other relevant elements speech help the relationship grow. (Kostelnick, C. and Roberts, D., 1998). During my project presentation, I used eye contact as I was presenting, by looking at the audience (eye contact) helped me to realize if whether they understand it or not. Also, by seeing that the audience is listening, it increased my interests in explaining more and deeply. An emphasis, ask to consider the relevance and the degree to which the focal point of attention contributes to or detracts from the speech. One needs to consider how s(he) links ideas through transactions, how to repeat and rephrase in the presentation and how to place points in a hierarchical order to address the strategy of emphasis. (Kostelnick, C. and Roberts, D., 1998). I used an emphasis strategy during the project presentation to make sure that the audience enjoys my presentation by focusing more on the important points, I emphasized my key points effectively.

In conclusion, conciseness represents key points, clarity a clear understanding, credibility a character or trust, emphasizing the relevance and engagement of the relationship.

Reference Kostelnick, C., & Roberts, D. (1998). Designing visual language: Strategies for professional communicators. Needham Heights, MA: Allyn & Bacon. McLean, S (2010) Business Communication for Success....