COM 3070 Persuasion Syllabus PDF

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Syllabus for course work for year 2021....

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COM 3070 PERSUASION BARUCH COLLEGE , FALL 2021 SYLLABUS SYNCHRONOUS ONLINE

Dr. Katie Langford, Department of Communication Studies Office Hours in Zoom: 10:30-Noon EST Mondays / Wednesdays on days we do not meet for class (see Daily Schedule below). Join Zoom Meeting: https://us02web.zoom.us/j/81885332632?pwd=SEkxaEhxSTlFT09VTXFZL1NNNjRGdz09 Meeting ID: 818 8533 2632 Passcode: m5jqNe Email: [email protected] Synchronous Class Meetings via Zoom: 10:45 a.m.-Noon EST on dates indicated on the Daily Schedule below: Join Zoom Meeting https://us02web.zoom.us/j/87687988211?pwd=Y1JGdjJVZnZKYzdEZllmaHhCRHVlQT09 Meeting ID: 876 8798 8211 Passcode: Zpdk55

Communication Plan You can expect an email reply within 24 hours on weekdays, and within 48 hours on weekends. I will be posting course related announcements in Blackboard as needed.

Course Information This course is delivered through asynchronous lecture content and assignments.

REQUIRED TEXTS Robert H. Gass & John S. Seiter, Persuasion, Social Influence, & Compliance Gaining (Boston, Mass.: Pearson, 2013). Additional readings on Blackboard.

PURPOSE OF THE COURSE This course is designed to teach you about persuasion and influence in a variety of contexts.

LEARNING OUTCOMES 1. 2. 3. 4. 5. 6. 7.

To become acquainted with current theories about, and research into, persuasion. To learn to recognize and classify overt, covert, ethical and unethical persuasive messages. To become better at resisting covert and unethical persuasive messages, and to become savvier in their responses to overt and ethical persuasive messages. To become overt and ethical users of persuasive methods. To participate effectively in critical discussions of cultural and social issues. To demonstrate knowledge of the issues and methods entailed in providing and evaluating evidence or intellectual justifications for claims. To demonstrate knowledge of the ethical issues which arise in the practice of the professions.

TEACHING PHILOSOPHY The information that you will learn in this course will be helpful to you in your everyday life. It is my hope that you will fully prepare for each class, so that you can take as much new knowledge with you when you leave the course at the end of the term. Please note that while I will present new information to you, ultimately, you are responsible for your own education.

ASSESSMENTS All assignments and presentations are due on the assigned due date by 11:59 p.m. All written assignments must be typed, double-spaced, Times New Roman 12-point font, and follow a standard citation format (Chicago, APA, or MLA). All assignments should be stylistically and grammatically appropriate for each assignment. Slang phrases and other forms of popular parlance are not effective ways to express professional ideas or educated concepts. Be sure that you have (and save until after the semester is over) backed up copies of your work. Additional information regarding each assignment will be posted on Blackboard.

Civic Advocacy Assignment 1

100 points You will need to write an op-ed that you send off for publication in a newspaper.

Quizzes 30 quizzes, 10 points each; 300 points total Quizzes will be given each week.

Three-Minute Pitch 150 points You will pitch an idea to a group of investors (a’la “Shark Tank”). Essentially, the Three-Minute Pitch (also referred to as the “Elevator Speech”) is a concise presentation of an idea. You will need to sell your idea to the class.

Participation 50 points You are expected to attend class, have your cameras on, pay attention, and participate in class in a productive fashion. If you do so, you will receive full credit for your participation points.

GRADE SCALE Following the Baruch College Faculty Handbook and in accordance with the grading scale articulated by Baruch’s Registrar, grades in the course will be evaluated on the following scale. This course will be calculated using the standard grading scale with percentages. Thus, the 500 points will be assessed as follows: A = 558-600 B+ = 523-539 C+ = 463-479 D+ = 403-419 A- = 540-557 B = 498-522 C = 438-462 D = 360-402 B- = 480-497 C- = 420-437 F = 359 and below

LATE WORK All assignments, presentations, papers, and exams must be completed as scheduled. Late or makeup work will not be accepted unless you are given permission prior to the due date. However, simply notifying the instructor of an upcoming absence does not necessarily mean that you will be excused. All late work is subject to the instructor’s discretion regarding acceptance. If accepted, work will be deducted by one or more letter grade(s).

DAILY SCHEDULE (tentative): Date

Due

Topic

Reading(s)

August 25 Asynchronous & Synchronous August 30 Asynchronous September 1 Asynchronous September 6 No Class!

Quiz

Course Introduction Why Study Persuasion?

Gass & Seiter ch.s 1 & 2 Age of Propaganda, ch. 1

Quiz

The Psychology of Persuasion

Age of Propaganda, ch.s 2-5

Quiz

The Ethics of Persuasion

Gass & Seiter ch. 16

NONE

No Class – Labor Day

NONE

September 8 No Class! September 13 Asynchronous

NONE

No Class – Labor Day

NONE

Class Discussion Qs

Gass & Seiter ch.s 4 & 5

September 15 No Class! September 20 Asynchronous September 22 Asynchronous

NONE

Credibility Communicator Characteristics & Persuadability No Class – Yom Kippur

Quiz

Persuasion According to Plato

Plato Readings

Quiz

Pre-Persuasion

Age of Propaganda, ch.s 6, 10-11

September 27

Quiz

Aristotle’s Modes of Persuasion

Aristotle Reading

NONE

2

Asynchronous & Synchronous September 29 Asynchronous October 4 Asynchronous October 6 Asynchronous October 11 No Class! October 13 Asynchronous October 18 Asynchronous

Class Discussion Qs

October 20 Asynchronous October 25 Asynchronous & Synchronous October 27 Asynchronous November 1 Asynchronous November 3 Asynchronous & Synchronous November 8 Asynchronous November 10 Asynchronous November 15 Asynchronous & Synchronous November 17 Asynchronous November 22 Asynchronous November 24 Asynchronous November 29 Asynchronous

Quizzes

December 1 Asynchronous December 6 Asynchronous December 8 Synchronous December 13 Synchronous

Quizzes

Emotional Appeals

Quizzes

Reasoning and Evidence: Reasoning & Toulmin Model Reasoning and Evidence: Fallacies & Principles of Debate No Class – Columbus Day

Quizzes NONE Quizzes

Aristotle Reading Ruiter et. al, “Sixty Years” Toulmin Reading Purdue OWL Reading NONE

Social Judgment Theory Elaboration Likelihood Model Theory of Reasoned Action Theory of Planned Behavior Surveys Cognitive Dissonance Digital Persuasion Civic Advocacy Reports

O’Keefe Reading Cacioppo Reading NONE

White Reading

Quiz

Legal Hermeneutics Mark Lanier’s “War Stories” Resources of Communication

Quiz Class Discussion Qs

The Message and How It is Delivered

Age of Propaganda, p. 178234

Quiz

Language & Persuasion

Gass & Seiter ch. 7

NONE

Monroe’s Motivated Sequence

Quiz Class Discussion Qs

Esoteric Forms of Persuasion

Monroe’s Motivated Sequence, Mind Tools Gass & Seiter ch. 15

Quiz

Compliance Gaining

Gass & Seiter ch. 11

Quiz

Conformity & Influence in Groups

Gass & Seiter ch. 6

Quiz

Visual Persuasion

Gass & Seiter ch. 14

Quiz Extra Credit: Creative Video Teaching a Concept Quiz

Deception

Gass & Seiter ch. 12

When Information Fails

Quiz

Resisting Persuasion

3-Minute Pitch

3-Minute Pitches

NONE

Course Conclusion

Age of Propaganda, p. 296409 Frontiers of Psychology, “Strategies and Motives for Resistance to Persuasion” Gallo, “The Art of the Pitch” NONE

Quizzes

Civic Advocacy Quizzes

Festinger Reading NONE

Gass & Seiter ch.s 7 & 8

FINAL EXAM SCHEDULE: No final exam is scheduled * All assignments due are to be turned in at the beginning of class. *** Your continued enrollment in this class signifies your knowledge of and agreement to comply with the guidelines, policies, and requirements contained in this syllabus. ***

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