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Industry Intelligence Program
Company Profile
HTC Corporation
Abstract This research presents an overview of HTC's company development and current status, surveying the company's history, facilities, results of operation, investment profile, R&D resources, employees and patents, and includes a SWOT analysis.
by Edward Lin
Document Code: MCRPT12111132394 Publication Date: November 2013 Check out MIC on the Internet! http://mic.iii.org.tw © Copyright 2013 Market Intelligence & Consulting Institute, a division of Institute for Information Industry. All rights reserved. Reproduction of this publication without prior written permission is forbidden. The content herein represents our analysis of information generally available to the public or communicated to us by knowledgeable individuals or companies, but is not guaranteed as to its accuracy or completeness.
HTC Corporation _______________________________________________________________________________________________i
Table of Contents Page
1. Company Overview .............................................................................................. 1 1.1
Corporate Information ................................................................................ 1
1.2
History ........................................................................................................... 1
1.3
Facilities ......................................................................................................... 3
1.4
Results of Operation .................................................................................... 3 1.4.1 1.4.2 1.4.3
1.5
Investments ................................................................................................... 5 1.5.1
1.6
Income Statement, 1Q 2011 – 2Q 2013 ......................................... 3 Non-Operating Statement, 1Q 2011 – 2Q 2013........................... 4 Revenue Share by Application, 2012 ........................................... 4 Business Investment Profile, 4Q 2012 .......................................... 5
R&D Resources & Patents ........................................................................... 6 1.6.1 1.6.2 1.6.3
R&D Expenses, 2008 – 2012........................................................... 6 R&D Employees, 2008 – 2012 ....................................................... 6 Number of Patents and Effective Regions, 2009 – 2013.9 ......... 7
2. SWOT Analysis ...................................................................................................... 8 2.1
Strengths ........................................................................................................ 8
2.2
Weaknesses ................................................................................................... 9
2.3
Opportunities .............................................................................................. 10
2.4
Threats.......................................................................................................... 11
Appendix ..................................................................................................................... 13 Research Scope ..................................................................................................... 13 Product Definitions ............................................................................................. 13
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
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List of Figures Page
Figure 1
Income Statement, 1Q 2011 – 2Q 2013 .................................................... 3
Figure 2
Non-operating statement, 1Q 2010 – 2Q 2012 ....................................... 4
Figure 3
R&D Expenses and Share of Sales, 2008 – 2012 .................................... 6
Figure 4
Employee Education Levels, 2008 – 2012 ............................................... 7
Figure 5
R&D Resources & Patents ........................................................................ 7
November 2013
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
HTC Corporation _____________________________________________________________________________________________ iii
List of Tables Page
Table 1
Corporate Information ............................................................................. 1
Table 2
HTC's Capacity, Shipment Volume and Value, 2010 – 2012 .............. 3
Table 3
Income Statement, 1Q 2011 – 2Q 2013 ................................................... 3
Table 4
Non-Operating Statement, 1Q 2011 – 2Q 2013 ..................................... 4
Table 5
Revenue Share by Application, 2012 ..................................................... 4
Table 6
Business Investment Profile, 4Q 2012 .................................................... 5
Table 7
R&D Expenses, 2008 – 2012 Unit: NT$ Million .................................... 6
Table 8
Employee Education Levels, 2008 – 2012 .............................................. 6
Table 9
Number of Patents and Effective Regions, 2009 – 2013.9 ................... 7
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
November 2013
HTC Corporation _____________________________________________________________________________________________ 1
1. Company Overview 1.1 Corporate Information Table 1
Corporate Information
Company Name
Contact Founded Chairman President Spokesperson Website Employees
HTC Corporation No. 23, Xing Hua Rd., Taoyuan City, Taoyuan County 330, Taiwan 886-3-375-3252 17 May 1997 Cher Wang Peter Chou Chia-lin Chang http://www.htc.com.tw 14,252
Operating Income (NT$ Million)
289,020
Products
Design, development, and manufacturing of PDAs and smart handheld devices. Key components and corresponding technology support, repair, after-sale service of PDAs and smart handheld devices.
Headquarters
Note: US$1=NT$29.399 Source: HTC, compiled by MIC, November 2013
1.2 History 1997 In May, HTC was founded by Cher Wang, Chairwoman of HTC, HT Cho, Director of the Board & Chairman of HTC Foundation, and Peter Chou, President and CEO of HTC.
2006 In July, HTC officially entered the Japanese market and opened a new subsidiary in Japan; HTC released the world's first tri-band Microsoft Windows Mobile 5.0 OS 3G PDA. HTC was ranked 3rd among global IT companies in the 2006 BusinessWeek's Info Tech 100. HTC was ranked 4th by BusinessWeek in an annual ranking of Asia's best-performing companies. In September, HTC joined hands with TomTom to jointly develop handheld GPS navigating products; entered into an agreement with Japanese Vodafone KK in order to expand its 3G products and services in Japan; collaborated with Cingular to launch the first tri-band Windows Mobile 5.0 OS 3G PDA in the United States. In October, HTC released its first QWERTY Smartphone, dubbed T-Mobile Dash, and officially made a launch of such model in the US market.
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
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2007 In March, HTC joined hands with Yahoo to jointly make forays into the global mobile communications service segment. In September, HTC was ranked 2nd by Business Week in the annual ranking of Asia's 50 best-performing companies.
2008 HTC was ranked 10th among global IT companies in the 2008 BusinessWeek's Info Tech 100. HTC was awarded the 2008 Group Quality (Control) Award by the Chinese Society of Quality. HTC was awarded the Best Innovation Practices and Best International Achievement Awards by DHL in the 6th Taiwan Business Awards.
2009 In June, HTC launched the HTC Hero with the pre-embedded HTC Sense user interface.
2010 HTC joined hands with Sprint to launch the first 4G Smartphone HTC EVO 4G in the United States.
2011 HTC partnered with Verizon and AT&T to roll out the first 4G LTE (Long Term Evolution) Smartphones: HTC Thunderbolt and HTC Vivid. HTC unveiled the first Smartphone with the pre-embedded Beats Audio sound technologies, dubbed HTC Rezound.
2012 HTC rolled out 4G LTE Windows Phone: HTC TITAN II. HTC unveiled HTC Droid DNA equipped with a 10.8 MP camera. HTC began sales of HTC One X and S, the first smartphones with f2.0. HTC and Apple announced the settlement of all their ongoing patent disputes and entered into a ten-year licensing deal.
2013 HTC signed a MOU for strategic alliance with FarEasTone Telecom in Taiwan. German court dismisses Nokia patent claim against HTC. HTC launched innovative marketing plan: CHANGE.
November 2013
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
HTC Corporation _____________________________________________________________________________________________ 3
1.3 Facilities Table 2
HTC's Capacity, Shipment Volume and Value, 2010 – 2012 Unit: Thousand Units/NT$ Million
2010
2011
Capacity Shipment Shipment Volume Value
27,305 26,300 156,350 Smartphone Note: US$1=NT$29.399 Source: HTC, compiled by MIC, November 2013
2012
Capacity Shipment Shipment Capacity Shipment Shipment Volume Value Volume Value
49,470
46,571
263,261
59,517
32,863
168,434
1.4 Results of Operation 1.4.1 Income Statement, 1Q 2011 – 2Q 2013 Table 3
Income Statement, 1Q 2011 – 2Q 2013 1Q11
2Q11
3Q11
Unit: NT$ Million 4Q11
1Q12
2Q12
3Q12
4Q12
1Q13
2Q13
104,157 228,555 364,376 465,795
67,790 158,830 229,007 289,020
42,789 113,455
Cost of Goods Sold
73,686 162,311 260,082 333,997
50,819 117,273 169,899 216,095
34,106
88,397
Gross Profit
30,470
66,244 104,294 131,798
Operating Expenses
14,000
30,529
Net Sales
16,970
41,557
59,108
72,925
8,682
25,059
48,399
63,010
11,866
28,257
40,895
54,105
8,639
23,966
16,470 35,715 55,894 Operating Income Note: US$1=NT$29.399 Source: HTC, compiled by MIC, November 2013
68,788
5,105
13,300
18,213
18,820
43
1,093
Figure 1
Income Statement, 1Q 2011 – 2Q 2013
Note: US$1=NT$29.399 Source: HTC, compiled by MIC, November 2013
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
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1.4.2 Non-Operating Statement, 1Q 2011 – 2Q 2013 Table 4
Non-Operating Statement, 1Q 2011 – 2Q 2013 1Q11
2Q11 3Q11 4Q11 1Q12 2Q12
Non-Operating Income
734 1,483
Non-Operating Expense
156
179
Net Non-Operating Income (Expenses) 579 1,304 Note: US$1=NT$29.399 Source: HTC, compiled by MIC, November 2013
Figure 2
Unit: NT$ Million
2,463 2,783 56
147
2,407 2,636
704 1,191 252
3Q12 4Q12 1Q13 2Q13 1,716 2,240
712
955
68 1,603 1,610
652
421
59
534
452 1,123
113
631
Non-operating statement, 1Q 2010 – 2Q 2012
Note: US$1=NT$29.399 Source: HTC, compiled by MIC, November 2013
1.4.3 Revenue Share by Application, 2012 Table 5
Revenue Share by Application, 2012 2012
Smartphone
100.0%
Source: HTC, compiled by MIC, November 2013
November 2013
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HTC Corporation _____________________________________________________________________________________________ 5
1.5 Investments 1.5.1 Business Investment Profile, 4Q 2012 Table 6
Business Investment Profile, 4Q 2012
Company H.T.C (B.V.I) Corp. HTC Tech Computer Corp. (Suzhou)
Location British Virgin Islands China
Communication Global Taiwan Certification Inc.
Main Business Shareholding Shareholding 100.00% Manufacturing and sale of smart handheld devices and electronic components Import of controlled telecommunications radio frequency devices and information software services
HTC
Global investing activities, market development, repair and after-sales services
100.00%
HTC
100.00%
HTC
Singapore
HTC Investment Corporation
Taiwan
General investment
Yoda Co., Ltd
Taiwan
PT. High Tech Computer Indonesia
Indonesia
Cleaning Services for restaurants, parking lots, and buildings Market development, repair and after-sales services
HTC I Investment Corporation HTC Holding Cooperatief U.A. HTC Investment One (BVI) Corporation
Taiwan
100.00% HTC Investment Corporation 1.00%
HTC
General investment
100.00%
HTC
Shareholding
1.00%
HTC
Holding S3 Graphics Co., Ltd. and general investment
100.00%
HTC
100.00%
HTC
The Netherlands
Fun Stream Studio, Inc Taiwan Source: HTC, compiled by MIC, November 2013
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
100.00% H.T.C(B.V.I)Corp . 100.00%
High Tech Computer Asia Pacific Pte. Ltd.
British Virgin Islands
Investor HTC
R&D of 3D technology
November 2013
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1.6 R&D Resources & Patents 1.6.1 R&D Expenses, 2008 – 2012 Table 7
R&D Expenses, 2008 – 2012
Unit: NT$ Million 2008
2009
2010
2011
2012
R&D Expenses
9,351
8,373
12,940
16,295
15,490
Share of Sales
6.1%
5.8%
4.6%
3.4%
5.4%
Source: HTC, compiled by MIC, November 2013
Figure 3
R&D Expenses and Share of Sales, 2008 – 2012
Source: HTC, compiled by MIC, November 2013
1.6.2 R&D Employees, 2008 – 2012 Table 8
Employee Education Levels, 2008 – 2012
PhD Master Bachelor College/High School Others
2008 0.51% 18.71% 24.53% 9.26% 46.99%
2009 0.69% 22.00% 26.97% 9.46% 40.87%
2010 0.53% 17.43% 31.11% 10.01% 40.89%
2011 0.54% 20.18% 32.55% 8.46% 38.27%
2012 0.53% 18.80% 29.60% 9.92% 41.15%
Source: HTC, compiled by MIC, November 2013
November 2013
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
HTC Corporation _____________________________________________________________________________________________ 7
Figure 4
Employee Education Levels, 2008 – 2012
Source: HTC, compiled by MIC, November 2013
1.6.3 Number of Patents and Effective Regions, 2009 – 2013.9 Table 9
Number of Patents and Effective Regions, 2009 – 2013.9
Taiwan United States China
2009
2010
2011
2012
2013.09
224 576 423
279 639 723
351 703 1,019
486 836 1,342
641 955 1,679
Source: HTC, compiled by MIC, November 2013
Figure 5
R&D Resources & Patents
Source: HTC, compiled by MIC, November 2013
©2013 Market Intelligence & Consulting Institute MCRPT12111132394
November 2013
8 _____________________________________________________________________________________________ Company Profile
2. SWOT Analysis 2.1 Strengths 1.
Noticeable R&D Capabilities Founded in 1997, HTC recruited a group of computer software and hardware designers from Digital, which was acquired by Compaq, in 1998. In the early years, HTC was mainly a contract manufacturer for international PDA (Personal Digital Assistant) branded vendors, establishing a solid relationship with OS (Operating System) developer Microsoft while building up considerable technology strength on the Windows CE platform. In 2002, with high market potential expected from PDA phones also known as Smartphones - HTC launched the world's first Smartphone that runs on Microsoft Pocket PC Phone Edition. Taking the advantage of being a forerunner, HTC obtained numerous orders from European telecom operators, thereby helping the company build up technology innovation strength through production scale expansion. In addition to its hardware development capabilities, HTC also has set foot in software applications such that the design of UI (User Interface) - including TouchFLO in 2007, TouchFLO 3D in 2008, and Sense in 2010 - all received good market acceptance. In particular, HTC's Hero, which was unveiled in 2009, was awarded by GSMA as the mobile phone of the year in the 2010 MWC (Mobile World Congress). Currently HTC has up to 4,000 staff in its R&D team. HTC's production has extended from PDAs, PDA phones to Smartphones and has grasped several key component technologies such as application processors, panels, and compact cameras. Compared to its competitors, HTC has capabilities in hardware architecture design and component integration, giving HTC a great advantage to develop slim and lightweight products with smooth user experience.
2.
Close Tie-up with IC Chipmakers and Leading OS Developers Being one of the few contract manufacturers to first enter the Smartphone segment, HTC has been considered as a prioritized partner by leading IC chipmakers such as Qualcomm and Texas Instruments as well as OS developers like Microsoft and Google. For example, HTC is the world's first vendor to launch Smartphones equipped with Microsoft Windows Mobile. In addition, when Google launched Android OS in 2007, HTC was also the first to join hands with Google to unveil corresponding products. Owing to its close tie-up with upst...