The profile of a struggling company PDF

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The struggling company I choose to profile is Motorola. Motorola created the mobile communications industry. They invented technologies that make mobile communications possible, including the first mobile phone, the first base station, and most everything in between.

Management Planning: Motorola has failed in their overall management plan. In the beginning their first CEO Bob Galvin had a clear vision that excited the world. This soon fell apart when he had left the company. With Galvin gone Motorola seem to have lost its direction. This was made clear when its competitor came at them fast with the expanding 3G market. This making 2G along with most of Motorola’s technology at the time obsolete. Human capital was nearly impossible to find spanning across 60 companies that Motorola had under their belt. This was because turnover was so high. This made it extremely difficult to find a leader within a company with such high turnover. The high turnover explains the lack of leadership, the leadership that would lead the company into the right direction. With no one to lead them into the right direction they had no urgency in technology and a lock of control in performance standards.

Employees Perception and Organizational Culture: The employees perception has changed one Chris Galvin the son of Bob Galvin left the company. As Chris took his last walk through the cafeteria an employee by the name Phil Cerney stated “This is going to go down as the worst day in company history.” Once Chris left Motorola CEO Ed Zander came into the picture. Ed Zander tasked himself to try to repair the warring tribes. This was where leaders were stirring up internal competition. At the time top management believed that sector leaders could run the business their way and if their employees didn't like it they were pretty much told “well this is how it is.” Once Google sold Motorola to its competitors they stopped innovating new products and ideas.this

really hurt the company's culture as it was impossible for the employees to reach their career goals.

Communication: One of Motorola’s biggest barriers was a lack of communication. This was a lack of cummunication on a vision. This lead to imperfect company culture which lead to low employee morale. Low employee morale lead to low performance. The management perception was to build partnerships that would lead to better things. They should have been taking inventory in personal instead. This lead to the breakdown in communication between leaders and the employees.

References:

Anderson, H. (2008, April 9). 10 reasons why Motorola failed. Retrieved February 2020, from https://www.networkworld.com/article/2277903/10-reasons-why-motorola-failed.html

Fishman, T. C. (2014, August). What Happened to Motorola. Retrieved February 2020, from https://www.chicagomag.com/Chicago-Magazine/September-2014/What-Happened-to-Motorola/...