Complete Marketing plan of Unilever DOC

Title	Complete Marketing plan of Unilever
Author	Sumon Kumar Biswas
Pages	28
File Size	546 KB
File Type	DOC
Total Downloads	340
Total Views	379

Summary

Description

Marketing Plan for WhiteLight Chapter 1 Introduction: In this competitive business world, marketing is an essential part of any company. The main two ideas of marketing are to attract the market and do the activities to retain them. In order to do the jobs of marketing a proper marketing plan is very important. Without having a complete plan the job of marketing will left with many excuses and even it could create a disturbing consequence for the company. So, to have an appropriate marketing plan for every product of the company is very necessary. There are many companies in Bangladesh serving to people. All the leading companies have a strong marketing department where the marketing strategies and marketing mix are made. Unilever is the leading company in Bangladesh, which is serving the people of Bangladesh over four decades. Unilever has many brands to serve with. Those are – Wheel, Lux, Lifebuoy, Fair & Lovely, Ponds, Close-Up, Taaza, Sunsilk, Pepsodent, Clear, Vim, SurfExel, Dove, Vaseline, Lakme & Axe. In addition to those brands, we have created the marketing plan a new product for Unilever which we named as 'WhiteLight - Tooth Whitening System'....