Consumer Behavior quiz PDF

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Consumer Behavior quiz
Consumer Behavior quiz...

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Question 1: What is product knowledge? Briefly discuss different ways consumers may structure their knowledge for a product or brand.

1. Product knowledge is a skill where your employees fully understand and can effectively communicate with customers about your product, its features, benefits, uses, and support needs. Product knowledge can be at four levels: Product class; Product form; Brands; Model/features

Consumers think about products and brands in terms of consequences.

Functional consequences are tangible outcomes of using a product that consumers experience rather directly. Psychosocial consequences refer to the psychological and social outcomes of product use Consumers think about products and brands as bundles of benefits. Benefits are the desirable consequences consumers seek when buying and using products and brands Perceived risks concern the undesirable consequences that consumers want to avoid when they buy and use products Question 2: What is the relationship between product knowledge and product involvement? 2. Product knowledge and involvement concern the various types of knowledge, meanings, and beliefs about products that are stored in consumers’ memories. ---Cau 1: Product knowledge is a skill where you fully understand customer cognition and can effectively communicate with customers about your product, its features, benefits, uses, and support needs. Consumers can have product knowledge at four levels—the product class, product form, brand, and model/feature Consumers can have three types of product knowledge: knowledge about the attributes or characteristics of products, the positive consequences or benefits of using products, and the values the product helps consumers satisfy or achieve...