Consumer behavior business report PDF

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Consumer behavior business report Name: Anh Minh Tran Student id: 19626377 Today, our group is going to write the report of a current video advertisement selected. The advertisement names “ Ford Ranger Australia (TV ad) “ shows the car brand name Ford and the type of car is pickup truck ranger. The length of video is in 30 seconds, which is advertised by Ford Australia to Australian. By the video, it can be seen clearly that the product is not a truck, it is a pickup truck and it is a more powerful car and smarter when driving. Because of the modern technology and powerful car, a driver can drive easily and safely. In this video, to be successful, an American brand has to act step by step including discovery, think it, build it to push it and test it. Therefore, a product can work efficiency and smarter. According to this video, Ford said” because when we work smarter, we go further.” The quote is a meaningful thing to encourage people to be succeed so when customers buy the product, they will achieve that expectation. In the ad, the types of advertising skill to attract customers are adventure appeal and quote appeal. When a brand uses the adventure appeal, customers can only see the strong positives of the product so they might buy products if it reaches their expectation. For the quote, it can influence customers through feelings, emotions so customers can get the encouragement and push. In conclusion, a report shows information about target segmentations, qualification, goods and services. The Ford Ranger advertisement focuses on personality, lifestyles and demographics are shown by narration to identify the consumer’s live, lifestyle, thinkers and achieve its experience. The brand relates to warranty, which means their qualification of product is good and not easy to damage so customers don’t need to worry if they purchase the vehicle. On the other hand, the American brand shows the market segmentations. The first segment is the labor-intensive job shows the construction of the factory to build up a brand and assemble the vehicle. The second thing is the smart worker segment is the important thing to encourage workers work more efficiency and smart worker to achieve the expectation and a smart worker will choose a smart vehicle. Also, the ad contexts the hedonic value to mention that although many other cars can help you in workday, this is not your average car. This idea concludes that when driving the average car, a worker is experiencing the advantages of smart technology....