Goodwill Understanding Consumer and Business Buyer Behavior PDF

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Goodwill Understanding Consumer and Business Buyer Behavior

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1) According to the video, Goodwill has often had to cut prices due to poor ______ conditions.

a

political

b

cultural

c

technological

e

social

2) According to the video, Goodwill adjusts its merchandising and store formats in Northern California to better match the __________ of individuals living within those neighborhoods, as expressed by their respective daily activities, interests, and opinions.

a

reference group

b

personality

d

culture

e

social class

3) According to the video, some individuals living in trendy neighborhoods choose to shop at Goodwill boutiques in order to nd fashionable clothing and “shabby chic” furniture. According to Maslow’s theory of __________, such shoppers are likely seeking to satisfy social or esteem needs.

a

perception

b

attitude change

c

learning

d

personality

4) The video suggests that a key challenge for Goodwill’s marketers is to change the view of many consumers that secondhand stores are musty, low-class operations with poor-quality merchandise. This exemplies the psychological concept of __________, which is the process by which people select, organize, and interpret information to form a meaningful picture of the world.

b

beliefs

c

motivation

d

personality

e

attitudes

5) Goodwill adapts its store formats and merchandise plans to match the innovativeness and disposable income of shoppers in nearby neighborhoods. For instance, customers of its boutique store in the Haight-Ashbury neighborhood of San Francisco are more likely to demonstrate greater __________ for trendy fashions.

b

cognitive dissonance

c

motivation

d

an evaluation of alternatives

e

extensive information search

Question 5 of 5 (5 completed)...