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Ansoff Matrix

Market Penetration: Existing Products in Existing Markets

Market Penetration is about selling more of the company’s existing products to existing markets. A company may cut prices, improve its distribution network, invest more in marketing and increase existing production capacity. Brands such as Coca-Cola try to maximize the use of distribution channels by making attractive deals with a large variety of distributors such as supermarkets, restaurants, bars and football stadiums for example. Product Development: New Products in Existing Markets

A classic example of product development is Apple launching a brand new iPhone every few years. Market Development: Existing Products in New Markets

Market Development is about selling more of the company’s existing products to new markets. Targeting new geographical areas with the same products.This is what for example IKEA has done over the past few decades in order to become one of the biggest furniture retailers in the world. Diversification: New Products in New Markets

Started with Energy, refining, textile, retail and now telecommunications business. Reliance Industries Limited (RIL) is the classic example of Diversification. Example 1: Nestle operates in a multitude of different markets. Keeping each market in mind it develops different strategies. The Ansoff matrix shows four different kinds of strategies that companies can follow in order to achieve their goals.

The first is the market penetration. In this strategy companies lower their prices so that they can enter into the market more quickly. In the case of Pakistan it was seen that when Nestle entered Pakistan, they introduced their existing product Milo at very affordable rates, even in smaller sub sizes so that the market can readily accept the product. In Market development strategy, the company takes an existing product into a new market. This can be seen as when Nestle took Kitkat to foreign markets or when it launched Nescafe coffee in China. Product development is when a company remains in the same market it is presently operating but starts to expand its product line. Nestle was seen using product development when it remained in the European market but started venturing into health and nutritional products and expanding its product line. Nestle also has a diversified portfolio as it invested in the cosmetic company L’Oreal and is also the stakeholder in a number of pharmaceutical companies worldwide (Bonn, I. 2001). Example 2:

Example 3: https://ansoffs.com/ansoff-matrix-of-mcdonalds/ Jitne chahiye uttne examples hai issmai https://www.facebook.com/Ansoff-Matrix-101790104688410/

BCG

MATRIX

( jisko jo eg acha lage daal do) links daale hai eg ka I am unable to get the financial terms so agar kisiko mile toh daaldena mujhe jitna mila daal diya

BCG OF MARUTI - https://images.app.goo.gl/StYXeyrcbnKR2hzJ8 BCG OF HUL - https://images.app.goo.gl/XKUCqGkv5FpD8xhw5 BASICS - https://www.businessnewsdaily.com/5693-bcg-matrix.html

PRODUCT LENGTH & DEPTH Jyothy Labs

Fabric care

Dishwashing

Personal Care

Household Insecticides

Home care

Ujala

14 Exo

15 Margo

Maya 13 Agarbat

Henko

10 Prill

8 FA (Feel Fantastc)

45 T-shine Toilet

20 Maxo 10

Laundry Services 5 Fabric spa

1

Expert

1

Cleaner Mr. White Detergent powder

6

More Light

6

Super Chek

9

Length

5

Neem Actve

Length

2

Length

Product Width = 6 Avg Length = 2.8~3

PORTERS FIVE FORCES

2

3

Length

2

Length

Snoways

1

Click Wash

1

1

Length

4

Rivalry in the banking industry is very high. There are so many private, public, cooperative and non-financial institutions operating in the industry. They are fighting for the same customers. Due to government liberalization and globalization policy, the banking sector became open for everybody. So, newer and newer private and foreign firms are opening their branches in India. This has intensified the competition. The number of factors has contributed to increase rivalry those are: 1. A large number of banks: There are so many banks and non-financial institutions fighting for the same pie, which has intensified competition. 2. High market growth rate: India is seen as one of the biggest marketplaces and growth rate in Indian banking industry is also very high. This has ignited the competition. 3. Low switching cost: Customer switching cost is very low. They can easily switch from one bank to another bank and very little loyalty exists. 4. Undifferentiated services: Almost every bank provides similar services. No differentiation exists. Every bank tries to copy each other's services and technology, which increases the level of competition. 5. High exit barrier: High exit barriers humiliate banks to earn profit and retain customers by providing world-class services. 6. Low government regulations: There are low regulations to start a new

business due LPG policy adopted by India. So, the sector is open for everybody. Bargaining power of suppliers Suppliers of banks are depositors. These are those people who have excess money and prefer regular income and safety. In banking industry Suppliers have low bargaining power. Following are the reasons for low bargaining power of suppliers. 1. Nature of suppliers: Suppliers of banks are generally those people who prefer low risk and those who need regular income and safety as well. Bank is the best place for them to deposit their surplus money. They believe that banks are more safe than other investment alternatives. So, they do not consider other alternatives very seriously, which lower their bargaining power. 2. Few alternatives: Suppliers are risk averters and want regular income. So, they have few alternatives available with them to invest like Treasury bills, government bonds. So, few alternatives lower their bargaining power. 3. RBI Rules and Regulations: Banks are subject to RBI rules and regulations. Banks have to behave in the way that RBI wants. So, RBI takes all decisions relating to interest rates. This reduces suppliers bargaining power. 4. Suppliers are not concentrated: Banking industry suppliers are not concentrated. There are numerous suppliers with negligible portions to offer. So, this reduces their bargaining power. If they were concentrated then they can bargain with banks or can collectively invest in other no-risky projects. 5. Forward integration: Forward integration is possible like mutual funds, but only few people know about this. Only educated people can forwardly integrate where as large no. Suppliers are unaware about these alternatives. Bargaining power of customers Customers of the banks are those who take loans, advances and use services of banks. Customers have high bargaining power. Following are the reasons for high bargaining power of customers. 1. Large number of alternatives: Customers have a very large number of alternatives. There are so many banks, which fight for the same pie. There are many non-financial institutions like ICICI, HDFC, IFCI etc., which have also jumped into this business. There are foreign banks, private banks, cooperative banks and development banks together with the specialized financial companies that provide finance to customers. These all increase preferences for customers. 2. Low switching cost: Cost of switching from one bank to another is low. Banks are also providing zero balance accounts and other types of facilities. They are free to select any bank's service. Switching costs are becoming lower with Internet Banking gaining momentum and as a result consumers loyalties are harder to retain.

3. Undifferentiated service: Banks provide merely similar services. There is not much difference in services provided by different banks. So, bargaining power of customers increases. They cannot be charged for differentiation. 4. Full information about the market: Customers have full information about the market due to globalization and digitization consumers have become advanced and sophisticated. They are aware of each market's conditions. So, banks have to be more competitive and customer friendly to serve them. Threat of new entrant Barriers to an entry in the banking industry no longer exist. So, lots of private and foreign banks are entering the market. Competitors can come from any industry to disintermediate banks. Product differentiation is very difficult for banks and exit is difficult. So, every bank strives to survive in a highly competitive market. So, we see intense competition and mergers and acquisition. Government policies are supportive to start a new bank. There are less statutory requirements needed to start a new venture. Every bank tries to achieve economies of scale through use of technology and selecting and training manpower. Threat of substitutes Competition from the non-banking financial sector is increasing rapidly. Sony and Software giants such as Microsoft are attempting to replace the banks as intermediaries. The threat of substitute products is very high. These new products include credit unions and investment houses. One feature of using an investment house is that the fees that the investment house charges are tax deductible, where as a bank it is considered a personal expense, which is not tax deductible. The rate of return using investment houses is greater than a bank. There are other substitutes as well for banks like mutual funds, stocks (shares), government securities, debentures, gold, real estate etc. so, there is a high threat from substitutes....