Customer Relationship Management: Concepts and Cases DOCX

Title Customer Relationship Management: Concepts and Cases
Author Dr Alok Kumar Rai
Pages 4
File Size 15.7 KB
File Type DOCX
Total Downloads 514
Total Views 904
Summary

CUSTOMER RELATIONSHIP MANAGEMENT Concepts and Cases Dr Alok Kumar Rai Professor Faculty of Management Studies Banaras Hindu University, Varanasi INDIA Preface Till recently, marketing has been understood as an advancement of sales that could add a little of marketing research, advertising and after-...

Description

CUSTOMER RELATIONSHIP MANAGEMENT Concepts and Cases DrAlokKumarRai Professor FacultyofManagementStudies BanarasHinduUniversity, VaranasiINDIA...

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