Daniel Platt Limited PDF

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Daniel Platt Limited business plan...

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DEPARTMENT OF ACCOUNTANCY BUSINESS AND MANAGEMENT SOUTH HILL SCHOOL INC. College, Laguna, 4031 Philippines 63 49 536 5465

“Case Study”

Case No. 1: “Daniel Platt Limited”

Submitted to: Marc Jason Cruz Delomen

In partial fulfillment for the requirements of the subject Entrepreneurship (ENTRE 101)

Submitted by: Anjela Lucylle B. Tan Anne Dominic C. Romano Belinda Ann L. Juliano Ma. Alliah Coleen L. Tolentino Christian Joseph D. Ramilla Louwell Torre

September 5, 2017

“Mt. Pulag (STEM)”

I. Point of View Daniel Platt, as the CEO, has a problem regarding the production of the three kinds of roofs. It is impractical to wait for all the kinds of roofs because it would take a lot of time before work will be done. It is a problem for him that it would take about 8 weeks before they receive the particular pitch they need. If he makes his consumers wait and feel unaccomplished with the availability of roofs, he will lose costumers and his sales will drop. For him, producing only one type of fitting instead of three would reduce stock levels and help costumers be satisfied because of its availability. II. Synopsis The problem was discovered that builders using clay tiles have problems regarding getting the roof tiles on time when they need them. The roofs are constructed with different levels of pitch; the most common are 40, 45, and 50 degree pitches. Each one of these degree pitches requires a different “fitting” which is the term used to describe the angle between the two wings of the valley tile. The task is to design a single tile that would fit all three angles. III.

Analysis of the situation A. Case Facts 

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That they cannot get the roof tiles they need when they need them, especially when working on the valley area of a roof where two pitches meet The introduction of a flexible product design would enable the right products to be available ex –stock. Routinely builders might have to wait for up to eight weeks because a particular specification to fit the pitch of the roof they were working on was not available. The implications in terms of time lost and negative cash flow are significant as jobs cannot be completed within contractual terms. Producing only one type of fitting instead of three would reduce stock levels and improve product availability resulting in more satisfied customers and increases in sale revenue.

B. Assumptions made  It is quicker to produce one specialized or just one type of fitting than 3.  It is easier to mass produce one type of fitting.  The common angles were made for uniformity, which means one of three is potentially the only angle that can represent as the common or for uniformity.  Works are usually no work no pay therefore if they wait for the tiles while doing no progress in the houses they are not payed.  Meeting the deadline of the house is quite impossible, when waiting the 8 weeks of production of the specific type of roof tile.

C. Macro Environment Analysis  Economic factors  Political and social conditions  Natural forces  Changes in cultural tastes  Changes in interests D. Micro Environment Analysis  Supplies  Costumers  Manpower  Marketing Intermediaries E. Company analysis CEO

COO

Finance Team Finance Manager

Technical Team

HR Team

Administration Team

William Wilkes Technical Manager

Human Resources Manager

Administration Manager

Senior Manager Finance Manager Assistant Manager Assistant Manager

Senior Manager

Assistant Manager

Staff

Problem A. Analysis

Assistant Manager

Staff Staff

IV.

Senior Manager

Staff

The architecture of the houses determines the fitting and pitches need for the roof ties. Because of this the availability of tiles will be only known if it is already designed. For most companies their products are made when ordered so after ordering there is time allotted to make the product and more time for a specified product. That means it could be lessened if one design. But the product that fits all 3 pitches hasn’t been engineered. The problem of this case is that the Daniel Platt Limited can produce two types of roof tiles- one is the brick tile, and the other one is the clay roof tile wherein the clay tile is very difficult to be produced by the company. Die to the high demands of the builders, most especially those builders who are working on valley areas, they could experience difficulties in making 2 pitches of the tiles meet and the company is aiming to make another variety of tiles that would fulfill the demands of the consumers. And also due to the demands of the market, the company is having a hard time producing the clay roof tiles for it. B. Problem Flow Diagram Requirement of different fitting

Architecture of the houses

Requirement of different pitches

Loss of jobs and negative Cash flow

Availability of clay roof tiles

One pitch that fits the 3 common pitches

The time it takes to make the tiles

Production of 3 types of pitches

C. Problem statement 

V.

SWOT

How can the company produce the tiles in a shorter amount of time to meet the demands of the market and prevent loss of jobs and negative cash flow?

EXTERNAL ENVIRONMENT ANALYSIS INTERNAL ENVIRONMENT ANALYSIS    

STRENGTHS Experience Engineering capabilities Entrepreneurial skills Support and funds

WEAKNESESS  Limited angles of clay tiles  Financier’s budget restriction  Negative cash flow VI.

OPPORTUNITES  Reduction of stock level  Improvement in product availability  Increased versatility of product 

Engineering skills and experience may improve product availability and versatility.

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Reduction of stock levels could help prevent negative cash flow

THREATS Customers that prefer older models Longer span of time to manufacture the pitch that they need

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Increase number of employees as the budget also increases

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Diversifying the models of the product

Evaluation of alternatives  Aside from giving the market 3 pitches of tiles, the company will provide the market 1 pitch of tile.  The company could save money by producing enough tiles to expand the factory of tiles. A specific pitch could be made in a factory and another pitch could be made in another.  Employ design engineers who really know their markets in order to meet the demands of a wider scale of consumers.

VII.

Decision The company will employ design engineers who know their markets. It will help us meet the demands and the demands in the future even though it could be in a wider scale. This plan is chosen because a vast set of ideas could be connected and errors could be easily detected and improved.

VIII.

Implementation

The company will offer jobs to skilled engineers to have collaborated ideas and enhance the product further. With them, shorter time in production of tile will be consumed.

IX.

Contingency plan The company could save money by producing enough tiles to expand the factory. One specific pitch could be made in each factory. By expanding the factory more employees or engineers could give a thought that could be a part of the new product that will gain the market and increase in sales....