Digital and social marketing PDF

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Digitial and social marketing MCQ...

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1. Digital marketing is often referred to as___________. A. online marketing B. internet marketing C. web marketing D. All of the above View Answer Ans : D Explanation: Digital marketing is often referred to as online marketing, internet marketing or web marketing.

2. Which of the following is a type of digital marketing activity? A. Email marketing. B. Social web marketing. C. Viral marketing. D. All of the above View Answer Ans : D Explanation: All of the above is a type of digital marketing activity.

3. Which of the following is not a traditional forms of digital marketing? A. radio B. TV C. billboard D. All of the above View Answer Ans : D Explanation: All of the above is not a traditional forms of digital marketing.

4. What is not true about digital marketing? A. Digital marketing is any form of marketing products or services that involves electronic devices. B. Digital marketing can be done online C. Digital marketing cannot be done online D. Digital marketing is often referred to as online marketing, internet marketing or web marketing. View Answer Ans : C

Explanation: Digital marketing can be done both online and offline.

5. How many main pillars of digital marketing? A. 2 B. 4 C. 3 D. 5 View Answer Ans : A Explanation: The 2 main pillars of digital marketing are online marketing and offline marketing.

6. Marketing that moves away from a transaction-based effort to a conversation (i.e. two-way dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as: A. Direct Marketing B. Eectronic marketing C. Interactive Marketing D. Indirect Marketing View Answer Ans : C Explanation: Marketing that moves away from a transaction-based effort to a conversation (i.e. twoway dialogue) and can be described as a situation or mechanism through which marketers and a customer (e.g. stakeholders) interact usually in real-time is known as:Interactive marketing.

7. In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as: A. Web 2.0. B. Web 3.0. C. Web 1.0. D. Web 3.0. View Answer Ans : C Explanation: The first 10 years of the web was characterized by what we call Web 1.0, wherein the web was heavily used as a static publishing and/or retailing (transactional) channel.

8. Digital marketing includes_____________.

A. voice broadcast B. podcasting C. RSA D. Both A and B View Answer Ans : D Explanation: Digital marketing includes e-mail, RSS, voice broadcast, fax broadcast, blogging, podcasting, video streams, wireless text messaging, and instant messaging.

9. A website`s front - or home page should include_____________ A. A lengthy description of the organization B. Logos depicting awards the site`s designers have received C. Links to other websites D. None of the above View Answer Ans : D Explanation: A website`s front - or home page should include none of the above options.

10. This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems: A. Direct Marketing B. interactive marketing C. Electronic marketing D. internet marketing View Answer Ans : C Explanation: This is the process of marketing accomplished or facilitated through the application of electronic devices, appliances, tools, techniques, technologies and or systems:Electronic marketing

11. The 4Ps of marketing as defined by Philip Kottler are: A. Price, Product, Place, and Promotion B. Price, Performance, Place, and Promotion C. Price, Product, Place, and Positioning D. PR, Product, Place, and Person View Answer Ans : A Explanation: In the 60s, Kotler introduced the 4Ps of marketing: Price, Product, Place, and Promotion.

12. Which one of these statements is correct? A. There is a slow decline in digital budgets with an average reduction of 10% in digital marketing budget. B. 98% of marketers affirm that offline and online marketing are merging C. Online marketing professionals are paid 50% less than marketing professionals. D. Around 25% of the global population is now on the Internet. View Answer Ans : B Explanation: It is true that 98% of marketers affirm that offline and online marketing are merging (Source: Gartner's report in 2016).

13. What are the key considerations for people in sales while they use social media for selling (Social Selling)? A. Check if their clients are on social media and then connect with them on the relevant social networks B. Avoid using social media to sell C. Build their professional brand and then position themselves as subject matter experts in their field to build credibility D. Connect with their clients and prospects on LinkedIn and then start liking/commenting/sharing their posts View Answer Ans : C Explanation: Social selling is the art of using social networks to find, connect, understand, and nurture sales prospects. People in sales should first build their professional brand and then position themselves as subject matter experts in their field to build credibility.

14. Which one of the following statements is true? A. LinkedIn works best for B2B organizations B. Pinterest is great for driving traffic to your product catalog on your website C. Facebook is excellent for businesses that operate in the consumer market D. All of the above View Answer Ans : D Explanation: Each social network has its own specific characteristics. All the statements above are true.

15. How would you describe what multi-channel attribution does? A. Gives the conversion credit to the first click B. Assigns equal percentages for conversions to every step C. Accredits deserving touch points along the conversion journey D. Gives the conversion credit to the last click View Answer Ans : C Explanation: Multi-channel attribution helps to identify the touch points in the path to purchase and clarify which channels contribute to what customer actions

16. Why did Internet Service providers clamp down on personal emails being used for mailing purposes? A. Because it would use excessive server resources B. Because they couldn't check who was opening the email C. Because it would slow down the network D. Because it was against the email user guidelines View Answer Ans : A Explanation: Internet Service Providers clamped down on email volumes and private accounts because emails consumed server resources and some of the emails were old, invalid or bounced.

17. What makes the mobile phone the ultimate brand engagement platform? A. The mobile phone allows for targeted messages, advertising and apps to drive engagement. B. The mobile phone enables businesses to use apps to drive engagement. C. The mobile phone allows SMS, Messaging and Social Media to drive engagement. D. The mobile phone allows for targeted messages, customer engagement, and interactive features to drive engagement. View Answer

18. Location is a unique feature of Mobile Marketing because ____________. A. It enables brands to hyper-target their customers. B. It allows you to customize the marketing messages to suit the needs of users of a particular location. C. It allows you to personalize your marketing messages to the mobile user in a particular location. D. You can run different campaigns based on the location of the mobile user. View Answer Ans : B

Explanation: Location-based services can be an integral part of marketing strategy to track customers of a certain location. Customizing the marketing messages to suit the users of a particular location is a unique feature of mobile marketing.

19. What are the two types of targeting that can be done with PPC advertising? A. Reaching people by demography and reaching people by interest B. Reaching new prospects and reaching prior visitors (Remarketing) C. Reaching people who search and people who visit websites D. Reaching people through Retargeting and reaching people through Remarketing View Answer Ans : B Explanation: PPC is known for its ability to reach users who are actively searching, but it can also be highly targeted. The two types of targeting you can do with PPC advertising is reaching new prospects and reaching prior visitors (Remarketing).

20. What is an ad group? A. An ad group is a collection of related keywords and ads. B. An ad group is a collection of related ads. C. An ad group is a collection of related campaign settings and ads. D. An ad group is a library of your ads grouped by category. View Answer Ans : A Explanation: An ad group is a collection of related keywords and ads. As ad groups are at the bottom of the settings flow, they inherit settings from the account and the campaign.

1. SEO stands for_____________. A. Search Engine Optimization B. Search Engine Optimum C. Search Electronic Optimization D. None of the above View Answer Ans : A Explanation: SEO stands for Search Engine Optimization

2. If a website's search engine saturation with respect to a particular search engine is 20%, what does it mean? A. 20% of the webpages of the website have been indexed by the search engine B. Only 20% of the pages of the website will be indexed by the search engine C. 20% of the websites pages will never be indexed D. None of the above View Answer Ans : A Explanation: It means 20% of the webpages of the website have been indexed by the search engine.

3. Which of the following items search engines don't want? A. keyword stuffing B. buying links C. poor user experience D. All of the above View Answer Ans : D Explanation: The items that the search engines don't want are: keyword stuffing, buying links, and poor user experience (too many ads and high bounce rates).

4. For SEO site content should have? A. meta descriptions B. title tags C. Both A and B D. None of the above View Answer Ans : C Explanation: Content on the site should have title tags and meta descriptions.

5. Which of the following factors have an impact on the Google PageRank? A. The text used to describe the inbound link to a page of a web site B. The total number of inbound links to a page of a web site C. The subject matter of the site providing the inbound link to a page of a web site D. The number of outbound links on the page that contains the inbound link to a page of a web site View Answer Ans : B

Explanation: The total number of inbound links to a page of a web site factors have an impact on the Google PageRank.

6. Which of the following free tools/websites could help you identify which city in the world has the largest search for the keyword : "six sigma"? A. Alexa B. Google Trends C. Google Traker D. WordTracker View Answer Ans : D Explanation: WordTracker free tools/websites could help you identify which city in the world has the largest search for the keyword : "SEO".

7. Which of the following statements is correct with regard to natural links? A. They are two way links B. They are from authority websites C. They are voluntary in nature D. They are from .edu or .gov extension websites View Answer Ans : C Explanation: They are voluntary in nature is correct with regard to natural links.

8. Pages that are linked from other search engine is known as _________. A. crawled pages B. indexed pages C. unindexed pages D. root pages View Answer Ans : B Explanation: Pages that are linked from other search engine is known as indexed pages.

9. What is full form of FFA pages? A. Free for Alternative links B. Free for All Search Engine

C. Free for All links D. Free for Alexa View Answer Ans : C Explanation: FFA is the abbreviation for Free for All links which are basically webpages that allows anyone to submit his/her websites URL in their website for absolutely free of cost.

10. Which of the following search engines offers a popular list of the top 50 most searched keywords? A. Google B. Yahoo C. Bing D. Lycos View Answer Ans : D Explanation: Lycos search engines offers a popular list of the top 50 most searched keywords.

11. How much time period is required to get a Google page ranking? A. 2 week B. 1 week C. 2 months D. More than 3 months View Answer Ans : D Explanation: More than 3 months time period is required to get a Google page ranking.

12. A Hallway Page is used to: A. Attract visitors straight onto the Hallway Page from the search engines B. Organizes the Doorway Pages C. Guides people navigate to different Doorway Pages D. Enables search engine bots to index the Doorway Pages View Answer Ans : D Explanation: A Hallway Page is used to Enables search engine bots to index the Doorway Pages.

13. Which statement from the below options are true when it comes to RSS?

A. It is an XML form B. This is Realtime streamlined syndication C. Displaying static information D. It is a Linux technology View Answer Ans : A Explanation: It is an XML form statement from the below options are true when it comes to RSS.

14. What is the term for Optimization strategies that are in an unknown area of reputability? A. Blue hat techniques B. Orange hat techniques C. Grey hat techniques D. Shady hat techniques View Answer Ans : C Explanation: Grey hat techniques is the term for Optimization strategies that are in an unknown area of reputability.

15. If a website’s search engines get saturated with respect to a particular search engine by 20%, what is it exactly? A. 20% of the web pages of the website have been indexed by the search engine B. 20% of the website’s pages will never be indexed C. Only 20% of the pages of the website will be indexed by the search engine D. The website ranks in the first 20% of all websites indexed by the search engine for its most important search terms View Answer Ans : A Explanation: f a website’s search engines get saturated with respect to a particular search engine by 20%, it is 20% of the web pages of the website have been indexed by the search engine.

16. The number of characters recommended for Title Tag? A. 100 B. 70 C. 150 D. 50 View Answer Ans : B Explanation: The number of characters recommended for Title Tag is 70.

17. Which of the following tactics can harm your search rankings? A. Adding navigation links to your pages template B. Using text that is the same color as your pages background C. Linking to your site from other websites D. None of the above View Answer Ans : B Explanation: Using text that is the same color as your pages background can harm your search rankings.

18. What do the acronyms PA, DA, and PR stand for? A. Personal authority, domain authority, parked rename B. Page authority, domain age, page rank C. Page authority, domain authority, page rank D. None of the above View Answer Ans : C Explanation: Acronyms PA, DA, and PR stand for: Page authority, domain authority, page rank.

19. What does the term ""fat head"" refer to? A. A really mean marketer B. Search phrases over two words in length C. Search phrases equal to or under two words in length D. All of the above View Answer Ans : C Explanation: Fat head refer to : Search phrases equal to or under two words in length.

20. Which form of redirect/meta tag will transfer the most authority to the directed page? A. Canonical B. 301 C. 302 D. 303 View Answer Ans : B

Explanation: 301 form of redirect/meta tag will transfer the most authority to the directed page.

1. Social networks are organized primarily around __________. A. brands B. people C. discussions D. interests View Answer Ans : B Explanation: Social networks are organized primarily around people.

2. Which social network is considered the most popular for social media marketing? A. Twitter B. Facebook C. Linkdin D. Whats App View Answer Ans : B Explanation: Facebook is the biggest social media site around, with more than two billion people using it every month.

3. What is the name for Facebook`s ranking algorithm? A. Like Rank B. Face rank C. Page rank D. Edge rank View Answer Ans : D Explanation: Edge rank is the name for Facebook`s ranking algorithm.

4. Which of the following is an important aspect of creating blogs and posting content? A. Using a witty user name B. Posting at least once a month to the blog C. Social Media Optimization D. All of the above

View Answer Ans : D Explanation: All of the above option is an important aspect of creating blogs and posting content.

5. What is meant by "micro-blogging"? A. Blogs which are posted by companies, not individuals B. Blogs with limited individual posts, limited by character count typically C. Blogging from mobile devices D. All of the above View Answer Ans : B Explanation: micro-blogging means blogs with limited individual posts, limited by character count typically.

6. What is "social media optimization"? A. Creating content which easily creates publicity via social networks B. Writing clear content C. Creating short content which is easily indexed D. Hiring people to create content for social networks View Answer

7. What would the marketing budget section of a marketing plan detail? A. The cost to write the plan B. The marketing personnel job descriptions C. The expected costs for each ad campaign based on the delivery method D. None of the above View Answer Ans : C Explanation: The marketing budget section of a marketing plan detail is the overall marketing budget for a year.

8. What is the name of Facebook's analytic package? A. Princeps B. Viewership C. Discover D. Insights View Answer

Ans : D Explanation: Insights is the name of Facebook`s analytic package.

9. How does creating a social network marketing plan differ from a traditional marketing plan? A. The brand image should be completely different for social marketing B. The staff requirements and skill sets for social marketing are different C. Other than the method of delivery, a marketing plan either way will be similar D. None of the above View Answer Ans : B Explanation: Creating a social network marketing plan differ from a traditional marketing plan because the staff requirements and skill sets for social marketing are different.

10. Which of the following is functions of social media for business? A. Are you participating in the conversation and sharing? B. Are you listening and monitoring what is being said about you? C. Both A and B D. None of the above View Answer Ans : C Explanation: There are two functions of social media for business : Are you participating in the conversation and sharing? and Are you listening and monitoring what is being said about you?

11. What feature does LinkedIn offer for pay accounts? A. Ability to post pictures B. Increased abilities to connect directly and send messages to people C. Ability to post in Groups and create a Group D. Ability to block users View Answer Ans : B Explanation: LinkedIn offer for pay accounts to Increased abilities to connect directly and send messages to people.

12. Why is it important to post to a blog regularly? A. It reduces the cost per blog post B. It gives the social media marketing specialist something to do C. It allows more chances for the company to put down the competition D. Keep readers engaged and also gives search engines content to index View Answer Ans : D Explanation: Keep readers engaged and also gives search engines content to index is important to post to a blog regularly.

13. How can a company use the same material for both traditional and social network marketing? A. Posting a luring comment on Twitter to the company site B. Selling ad space on the company website C. Utilizing a television ad campaign online as well on their site and sites such as YouTube D. Creating a magazine print ad with the company website View Answer Ans : C Explanation: Company use the same material for both traditional and social network marketing for Utilizing a televis...