Digital and Social Media Marketing MCQ PDF

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A test sheet for th DSMM subject of 8th sem
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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

DIGITAL AND SOCIAL MEDIA MARKETING Digital and Social Media Marketing DETAILED SYLLABUS Unit

Topic Introduction to Digital Marketing: The new digital world - trends that are driving shifts from traditional marketing practices to digital marketing practices, the modern digital consumer and new consumer’s

I

digital journey. Marketing strategies for the digital world-latest practices Social Media Marketing -Introduction to Blogging, Create a blog post for your project. Include headline,

II

imagery, links and post, Content Planning and writing. Introduction to Face book, Twitter, Google +, LinkedIn, YouTube, Instagram and Pinterest; their channel advertising and campaigns Acquiring & Engaging Users through Digital Channels: Understanding the relationship between content

III

and branding and its impact on sales, search engine marketing, mobile marketing, video marketing, and social-media marketing. Marketing gamification, Online campaign management; using marketing analytic tools to segment, target and position; overview of search engine optimization (SEO) Designing Organization for Digital Success: Digital transformation, digital leadership principles, online P.R. and reputation management. ROI of digital strategies, how digital marketing is adding value to

IV

business, and evaluating cost effectiveness of digital strategies Digital Innovation and Trends: The contemporary digital revolution, digital transformation framework;

V

security and privatization issues with digital marketing Understanding trends in digital marketing – Indian and global context, online communities and co-creation,

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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

DIGITAL AND SOCIAL MEDIA MARKETING Solved MCQ Content

Page No.

1. Unit-I………………………................................................................................…….3 2. Unit-II……………………………………………….……………………..…...…….8 3. Unit-III …………………………………………………..….............................…... 13 4. Unit-IV …………………………..…….…………………………………………….21 5. Unit-V ………………………………………………………….........................……25

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DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

Unit-I 1.

d. Electronic marketing

Digital marketing is often referred to as___________. a.

Online marketing

b.

Internet marketing

c.

Web marketing

Correct option is d 6.

business next step to be taken is

d. All of the above

2.

a.

Test marketing

Correct option is d

b.

Penetration marketing

Which of the following is/are traditional forms

c.

Individual marketing

of digital marketing?

d.

None of above

a.

Radio

b.

TV

c.

Billboard

Correct option is a 7.

a.

Which of the following is a type of digital marketing activity?

c.

Laggards

d.

Middle majority customers

Correct option is b

a.

Viral marketing

b.

Email Marketing

c.

Social web marketing

a.

Voice broadcast

d.

All of above

b.

RSA

c.

Both A and B

d.

None of these

8.

Correct option is d How many main pillars of digital marketing? a.

1

b.

2

c.

3

d. 4

Digital marketing includes

Correct option is c

9.

In the first 10 years, the web was heavily used as a static publishing and/or retailing (transactional) channel. This was known as:

Correct option is d 5.

Innovators

b. Early adopters

Correct option is d

4.

Customers in growth stage of life cycle of products are classified as

d. All of the above

3.

Product development process after analysis of

a.

Web 2.0

b.

Web 3.0

This is the process of marketing accomplished

c.

Web 4.0

or facilitated through the application of

d. Web 1.0

electronic devices, appliances, tools, techniques, technologies and or systems:

Correct option is d 10. Which marketing techniques are most likely to

a.

Direct marketing

b.

Electronic marketing

a.

Viral marketing

c.

Internet marketing

b.

Email Marketing

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pay you?

DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

c.

Social web marketing

c.

d. Article marketing Correct option is d

Evaluating each page of a website for design

d.

All of the above

Correct option is a 11. SEO stand for? a.

Site engine optimization

b. Search engine optimization c.

Site efficiency optimization

d.

None of above

Correct option is b

16. The best way to promote a business with social media is

a.

To advertise your company, services and products

b. To collect as many contacts as possible c.

Offer a lot of helpful and free information

12. ________ is the new content management tool

d. Invite potential clients to visit your

for SWEET? a.

CMs

b.

HP

c.

Sitecore

d.

None of above

Correct option is c

website Ans: c 17. A longer decision making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______.

13. The tendency of difficult understanding related

a.

to the use of market offering is called

content referencing the needs of companies of different sizes

a.

Relative advantage

b.

Compatibility

status of the business in the purchase

c.

Complexity

decision process

d.

None of above

b. questions on a form enquiring about the

c.

Correct option is c

different feature stories appealing to different members of the audience

d. different navigation options appealing to 14. The best way to improve search engine ranking is with a.

different members of the audience Ans: b

Video

b. A blog

18. The ______ goal of a business-to-business

c.

Graphics

website involves an interactive dialogue with a

d.

None of above

virtual sales person.

Correct option is b

a. sell

15. On page search engine optimization refers to a.

Programming keywords into a website

b. sizzle

b.

The amount of links coming into your

c.

website

d. save Ans: a

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speak

DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

d. Google AdWords pay per click sponsored link advertising

19. The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels.

a.

serve

Ans: a 23. A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a:

b. speak

a.

c.

b. buyer-oriented marketplace.

sell

d. save

c.

B2B independent e-marketplace.

supplier-oriented marketplace.

d. vertical and horizontal e-marketplace.

Ans: b

Ans: b 20. Business-to business (B2B) ecommerce involves commercial transactions between an

24. A portal which is an online platform operated

organisation and other organisations (inter-

by a third party and is open to buyers or sellers

organisational marketing).

in a particular industry is a:

a. True

a.

b. False

b. supplier-oriented marketplace. c.

Ans: a

vertical and horizontal e-marketplace.

buyer-oriented marketplace.

d. B2B independent e-marketplace. Ans: d

21. ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos.

a.

savings by bulk buying of items:

a. of the right quantity.

Google AdWords pay per click sponsored

b. from the right source.

link advertising

c.

b. Google Apps Business Application Suite c.

25. One aim of e-procurement is to increase

YouTube Brand Channel

of the right quality.

d. at the right price. Ans: a

d. Google Search application providing online website services for website owners Ans: c

26. What of the following is production related procurement?

22. ______ is an example of business-to-business services offered by Google where revenue is

a.

Office supplies.

b. Raw materials.

generated through the application running as part of a customer’s website.

a. Google Search application providing online website search services for

c.

Information systems.

d. Furniture. Ans: b

website owners

b. Google Apps Business Application Suite c.

YouTube Brand Channel

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27. In a market where companies build close connective relationships where Internet

DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

technology will not feature strongly in the

c.

development of these relationships, this is known as a ______ relationship.

different navigation options appealing to different members of the audience

d. questions on a form enquiring about the

a. Low Tech, High Touch, Personal

status of the business in the purchase

b. Low Tech, High Touch Transactional

decision process

c.

High Tech/Low Touch, Automated

Ans: c

d. High Tech/Low Touch, Personal 31. On page search engine optimization refers to

Ans: a

a. Programming keywords into a website 28. In a market where there are transactional

b. Evaluating each page of a website for design

relationships where technology will not feature in the development of these relationships, this is

c.

website

known as a ______ relationship.

a.

Low Tech, High Touch, Personal

d. The number of search engine sites a website is submitted to

b. Low Tech, High Touch Transactional c.

High Tech/Low Touch, Personal

d. High Tech/Low Touch, Automated

The amount of links coming into your

Ans: a 32. The best way to improve search engine ranking is with

a.

Ans: b

Video

b. A blog 29. Of the following website functions, which is the most important?

a.

Having free reports, downloads, etc

c.

Having at least 500 words of text per page

d. Using a lot of graphics per page Ans: b

b. Describing the services your company provides

c.

Capturing email addresses of visitors

d. Having contact information on every page

33. The main objective to branding is which of the following?

a.

To have potential customers recognize your logo and marketing materials

Ans: c

b. To earn trust from your customers 30. Delivering different messages to members of a

c.

coordinate

business decision making unit is a key difference between B2C and B2B marketing

Promotional materials that match and

d. Having a unique tag line

which is reflected in web design through ______.

a.

Ans: b

different feature stories appealing to different members of the audience

b. content referencing the needs of companies of different sizes

34. Which of the following marketing techniques are most likely to pay you?

a.

Pay per click advertising

b. Using social media marketing strategies

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c.

Posting press releases

d. Pack a lot of graphics, photos, and text onto each page

d. Article marketing Ans: d

Ans: a

35. When is it most ideal to send a press release?

a.

Only when there is “big news” happening

39. What does SEO stand for ?

a.

Site Engine Optimization

b. Only around the holidays

b. Search Engine Optimization

c.

c.

When news seems to be slow

Site Efficiency Optimization

d. Tuesday through Thursday for anything newsworthy

Ans: b

Ans: d 40. What is the name of the latest major change in 36. What is the best way to make money “while you sleep”?

a.

By dreaming up good marketing ideas

b. Selling stuff on eBay c.

Having products on your website

functionality added to Facebook ?

a.

Farmville

b. Timeline c.

Newsfeed

Ans: b

d. Having a spouse who works the night shift 41. What is the name of the Hosting Company that is used for all external consumer facing sites ?

Ans: c

a. 37. The best way to increase the possibility of website visitors following through on contacting you is

a.

Offer a freebie “take away” with your contact information

d. Offer testimonials

c.

Rackspace

Ans: c

42. What is the new content management tool for SWEET ? A. Sitecore B. CMS Lite C. Sharepoint

Ans: b 38. What is a great way to improve your website’s “stickiness”, which is keeping someone on your website and encouraging them to come back?

a. Make your website interactive with things to do such as quizzes, downloads, video to watch and audio to listen to

b. Have a lot of text to read c.

b. HP

Offer a 1-800-#

b. Tell them to call you today c.

Verizon

Make it difficult to locate the contact information

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Ans: a

DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

Unit-II (C) LinkedIn 1.

Social networks are organized primarily

(D) Facebook

around ____.

Correct option is C

(A) Brands

6.

(B) People

What is the term adopted for updates by Twitter users?

(C) Discussion

(A) Tweets

(D) All of the above

(B) Twoots

Correct option is B

(C) Twinks (D) None of above

2.

Correct option is A

Which social network is considered the most popular for social media marketing? (A) Twitter

7.

(A) Using resources such as time, energy and

(B) Whatsapp (C) LinkedIn

imagination rather than money to market (B) Using advertising spots which utilize

(D) Facebook Correct option is D

What is meant by “guerilla marketing”?

gorillas to capture the audience (C) Having a large scale marketing budget

3.

What is the name for Facebook`s ranking

(D) All of above

algorithm?

Correct option is D

(A) Like Rank (B) Face Rank

8.

media for business?

(C) Page Rank

(A) Are you participating in the conversation

(D) Edge Rank Correct option is D

Which of the following is functions of social

and sharing? (B) Are you listening and monitoring what is

4.

Social networks have an enormous

being said about you?

information sharing capacity. As such, they

(C) Both

are a great distribution channel for

(D) None of these Correct option is C

(A) Customer feedbac (B) Viral content (C) Exclusive coupon (D) Marketing message Correct option is D

9.

What is the name of Facebook's analytic package? (A) Princeps (B) Viewership

5.

Which social network is considered the most

(C) Insights

popular for business to business marketing?

(D) None of these

(A) Twitter (B) Whatsapp

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Correct option is C

DIGITAL AND SOCIAL MEDIA MARKETING 2020-21

(A) Using a witty user name 10. What would the marketing budget section of a marketing plan detail? (A) The expected costs for each ad campaign based on the delivery method

(B) Posting at least once a month to the blog (C) Social Media Optimization (D) All of the above Correct option is D

(B) The cost of the right plan (C) The marketing personal job discription

15. What is a “vlog”?

(D) None of above

(A) Video log

Correct option is A

(B) Video blog (C) Log of blog activity

11. What is "social media optimization"? (A) Writing clear content

(D) None of the above Correct option is B

(B) Creating short content (C) Creating content which easily creates publicity via social networks

16. In a company who should own the social marketing plan?

(D) None of above

(A) Head of marketing

Correct option is C

(B) CFO (C) Both A and B

12. What is meant by "micro-blogging"? (A) Blogs with limited individual posts,

(D) None of the above Correct option is C

limited by character count typically (B) Blogs which are posted by companies, not individuals

17. Which of the following is valuable in increasing a page rank?

(C) Blogging from mobile device

(A) Quantity of links from other highly

(D) None of abo...