Digital marketing QUIZ PDF

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in this document you may find some questions with the answer about digital marketing....

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QUIZ 1. What does CTR stand for: Click through rate. 2. CPM is used to: Indicate the cost to show 1,000 impressions. 3. What is right order of the marketing funnel? Awareness -> consideration -> conversion. 4. A persona is: A representation of the profile and behaviors of a type of users. 5. Instagram is owned by: Facebook. 6. Which platform enables advertisers to buy ads across multiple publishers and ad networks? DSP. 7. RTB stands for: Real time bidding. 8. On Facebook, the reach of a post published by a page is: The percentage of the fans of this page who were exposed to this post. 9. A landing page is: A page of a website whose objective is to convert a prospect. 10. Inbound marketing: Consist in attracting qualified prospects with specifically designed content. 11. CTA stands for: Call to action. 12. Retargeting consists in: Showing an ad to a user who has already visited your site. 13. In 2019, digital media spendings: Are for the first time above 50% of total media spendings in the world. 14. The top 2 digital advertising companies in the US and Europe are: Google and facebook. 15. Community management is in charge of: Monitoring and managing interactions with your bran on social media. 16. The main driver for digital transformation is:

Evolving customer behavior/preferences. 17. Percentage of travel companies saying they are confident of having a clear digital marketing strategy? 50% 18. In 2019, how many companies in travel have a loyalty programme in place? 50% 19. What do we call KOLs: Influencers with many followers. 20. A digital marketing campaign should differentiate generations/age groups in: All the time, communicate differently according to the age group....