Title | EAPP Part 9 of the Performance Task for 2nd Sem |
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Author | Kent Esma |
Course | Financial Accounting 1 |
Institution | University of Cebu |
Pages | 1 |
File Size | 42 KB |
File Type | |
Total Downloads | 22 |
Total Views | 131 |
This study is a qualitative applied research using the case study method. This qualitative data was
gathered in the form of semi-structured interview. The sampling was done randomly through an online
randomizer and thirteen (13) participants were interviewed using a researcher-made inter...
Proposed Methods/Procedures This study is a qualitative applied research using the case study method. This qualitative data was gathered in the form of semi-structured interview. The sampling was done randomly through an online randomizer and thirteen (13) participants were interviewed using a researchermade interview guide. These were recorded, transcribed, and carefully analyzed using researches and concepts. References
(2016). Marketing mix 4 p’s. Retrieved on September 8, 2017, from http://marketingmix.co.uk/marketing-mix-4ps/ Marketing theories - Pestel analysis . (2017) . Retrieved September 8, 2017, from https://www.professionalacademy.com/blogs-and-advice/marketing-theories---pestelanalysis Brinkmann, S. (2008). InterViews: Learning the craft of qualitative research interviewing. Thousand Oaks, California: SAGE Publications. Craig, W. (2015). Why location doesn’t matter . Retrieved September 8, 2017, from https://www.forbes.com/sites/williamcraig/2015/01/16/why-location--doesnt-matterfor-entrepreneurial-s uccess/#2ee3eebd4bf6 Goyat, S. (2011). European journal of business and management . Kurukshetra, Haryana: IISTE. Dibb, S. & Simkin, L. (2007). Targeting, segments, and positioning . Retrieved September 8, 2017, from https://eclass.uoa.gr/modules/document/file.php/D344/%CE%A3%CE%B7%CE%BC %CE%B5%CE%B 9%CF%8E%CF%83%CE%B5%CE%B9%CF%82/TARGETING%2C%20SEGMENTS %20AND%20P OSITIONING.pdf...