EFE Matrix for McDonald's DOCX

Title	EFE Matrix for McDonald's
Author	Camila Estrabao
Pages	4
File Size	15.1 KB
File Type	DOCX
Total Downloads	596
Total Views	700

Summary

EFE Matrix for McDonald’s Key External Factors Opportunities Weight Rating Weighted Score 1. Economy forcing people to trade down; .15 3 .45 i.e., choose less expensive options. 2. Demand for healthier options for children & .05 3 .15 Happy Meal fruit/vegetable based themes 3. Competitors (BK &a...

Description

EFE Matrix for McDonald's Key External Factors Opportunities Weight Rating Weighted Score 1. Economy forcing people to trade down; .15 3 .45 i.e., choose less expensive options. 2. Demand for healthier options for children & .05 3 .15 Happy Meal fruit/vegetable based themes 3. Competitors (BK & Wendy's) lack McCafe like options .15 4 .60 4. More than 57% McDonald's outside U.S. absorb U.S. losses .07 2 .14 5. More US and Global markets welcome McDonalds .09 3 .27 6. Economics and competitors inspire brand loyalty and return customers .05 2 .10 7. Demand for free wifi versus competitor charges .09 3 .27 8. Demand for more 'natural' choices on menu .09 3 .27 Subtotal 2.25 Threats 9. Healthy eating demands eroding some sales .06 3 .18 10. Media attention to fast food & negative effects. .04 2 .08 11. Price wars .03 2 .16 12. Steady U.S. Unemployment .03 2 .06 13. Rising costs .03 2 .06 14. Calorie counts & nutritional value posted .09 2 .18 1.00 2.97 total...