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Faculty of Engineering and Information Sciences School of Mechanical, Materials, Mechatronic and Biomedical Engineering Subject Outline ENGG440 Strategic Management of Engineering Autumn Session 2019 Wollongong Delivery Mode: On Campus Lectures, Tutorials, Assigned Readings prior to each tutorial as per Moodle Schedule

Credit Points:

6

Pre-requisites:

Nil

Co-requisites:

Nil

Table of Contents

Section A: Subject Information .............................................................................................................................................................. 2 Subject Contacts ................................................................................................................................................................................. 3 Subject Details.................................................................................................................................................................................... 4 Subject Description......................................................................................................................................................................... 4 Subject Overview ........................................................................................................................................................................... 4 Subject Learning Outcomes ............................................................................................................................................................ 4 ELearning, Readings, References and Materials ................................................................................................................................ 5 Required Readings and Tutorial Prework ....................................................................................................................................... 5 Lectures and other learning activities ................................................................................................................................................. 7 Lecture and Contact Hours ............................................................................................................................................................. 7 Minimum Attendance Requirements .............................................................................................................................................. 7 Lecture Schedule ............................................................................................................................................................................ 7 Tutorial/Workshop/Lab/Practical Schedule .................................................................................................................................. 10 Section B: Assessment ......................................................................................................................................................................... 14 Assessment Tasks ............................................................................................................................................................................. 14 Assessment 1 ................................................................................................................................................................................ 15 Assessment 2 ................................................................................................................................................................................ 15 Assessment 3 ................................................................................................................................................................................ 17 Examinations ................................................................................................................................................................................ 19 Submission and Return of Assessments ........................................................................................................................................... 20 General Assessment Information ...................................................................................................................................................... 21 Section C: General Advice for Students ............................................................................................................................................... 24 Student Support ................................................................................................................................................................................ 24 Policies and Guidelines .................................................................................................................................................................... 26

Copyright Commonwealth of Australia Copyright Regulations 1969 © 2017 University of Wollongong The original material prepared for this guide is covered by copyright. Apart from fair dealing for the purposes of private study, research, criticism or review, as permitted under the Copyright Act, no part may be reproduced by any process without written permission.

Section A: Subject Information SUBJECT CONTACTS Subject Coordinator Name

Dr Azucena Cabello

Telephone

4221 3138

Email

[email protected]

Room

8.G13

Consultation Times

Tues 10:30 -12:30 Wed 14:30 -16:30

Lecturer/s Name

Dr Azucena Cabello

Telephone

4221 3138

Email

[email protected]

Room

8.G13

Consultation Times

Tues 10:30 -12:30 Wed 14:30 -16:30

Tutors Title

Name

Mr

Satyen Vyas

Mr

Horacio Rodrigues

Ms

Leanne Brereton

Consultation Times

Appointments must be made with individual tutors for consultations. These consultations can only take place on the day the tutorial is scheduled.

3 | ENGG440 SUBJECT OUTLINE AUTUMN SESSION 2019

SUBJECT DETAILS Subject Description The subject introduces engineers to strategic management. This includes basic strategic planning principles. The aim is to create awareness of strategic issues which engineering and technology based organisations face and how an organisation goes about developing a strategic plan to address them. This includes an appreciation of the nature of competition and competitive leverage that can be achieved from effective technology decisions. A need for consciousness of these issues amongst engineers is crucial to their function and development as professionals in both commercial and not for profit organisations.

Subject Overview The approach taken will challenge the simple sequential traditional methodology for developing an organisational strategy by applying a framework which recognizes the overlapping nature of; establishing an organisations strategic position, the choices which must be made to gain competitive advantage and finally the issues associated with the implementation of a successful strategy Subject Learning Outcomes On successful completion of this subject, students will be able to: 1. Understand and critically discuss the role of strategic management in engineering business. 2. Understand and demonstrate some proficiency in the application of the strategy development process and use of strategic analysis tools. 3. Demonstrate the ability to think strategically. 4. Demonstrate an understanding of the importance in considering the economic, technological and people side of managing strategy for an engineering business. 5. Understand and demonstrate the importance of effective teamwork in developing a strategic plan and persuasive lobbying in winning key stakeholder support for the acceptance and implementation of a strategic plan. 6. Understand that in the real world strategy rarely offers obvious answers but that gathering the right information and using this to persuade powerful stakeholders of the value of a specific course of action is integral to successful strategy acceptance and subsequent implementation in an organisation. Student Workload Students should note that UOW policy equates 1 credit point with 2 hours of study per week, including lectures and tutorials/workshops/practicals, self-directed study and work on assessment tasks. For example, in a 6 credit point subject, a total of 12 hours of study per week is expected. Subject Changes and Response to Student Feedback The School is committed to continual improvement in teaching and learning and takes into consideration student feedback from many sources. These sources include direct student feedback to tutors and lecturers, feedback through Student Services and the Faculty Central, and responses to the Subject Evaluation Surveys. This information is also used to inform comprehensive reviews of subjects and courses. Extraordinary Changes to the Subject Outline In extraordinary circumstances the provisions stipulated in this Subject Outline may require amendment after the Subject Outline has been distributed. All students enrolled in the subject must be notified and have the opportunity to provide feedback in relation to the proposed amendment, prior to the amendment being finalised.

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Learning Analytics “Where Learning Analytics data (such as student engagement with Moodle, access to recorded lectures, University Library usage, task marks, and use of SOLS) is available to the Subject Coordinator, this may be used to assist in analysing student engagement, and to identify and recommend support to students who may be at risk of failure. If you have questions about the kinds of data the University uses, how we collect it, and how we protect your privacy in the use of this data, please refer to https://www.uow.edu.au/about/privacy/index.html”. ELEARNING, READINGS, REFERENCES AND MATE RIALS Major Text Exploring Strategy Text and Cases, Gerry Johnson, Richard Whittington, Kevin Scholes, Duncan Angwin, Patrick Regner, 11th Edition 2017. Please note that prior editions of this text are NOT suitable for this course as they do not contain many of the case studies required for tutorials. Available in electronic form from: http://www.pearson.com.au/9781292145136 Required Readings and Tutorial Prework Readings required to support lecture material are listed on the moodle site for this subject. Reading and preparation of answers for case studies will be required in preparation for each tutorial. Any changes to this list will be advised via the subject Moodle Site. Recommended Readings Additional reading to supplement the material provided by the text and which will assist students to broaden their understanding of specific concepts will be made available each week prior to the relevant lecture as appropriate. These will be advised as required via the subject Moodle site. This is not an exhaustive list. Students are encouraged to use the UOW Library catalogue and databases to locate additional resources. Subject eLearning The University uses the eLearning system Moodle to support all coursework subjects. The subject Moodle site can be accessed via: You can find the subject Moodle site here: https://moodle.uowplatform.edu.au/course/view.php?id=17993

To access eLearning you must have a UOW user account name and password, and be enrolled in the subject. eLearning is accessed via SOLS ( Student Online Service). Log on to SOLS and then click on the eLearning link in the menu column. You can find guidelines to eLearning here http://www.uow.edu.au/student/elearning/guide You can find guidelines to ‘Netiquette’ here http://www.uow.edu.au/student/elearning/netiquette

Other Resources Nil

5 | ENGG440 SUBJECT OUTLINE AUTUMN SESSION 2019

Additional Requirements / Materials to be Purchased Nil

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LECTURES AND OTHER LEARNING ACTIVITIES Lecture and Contact Hours Current timetable information is located at http://www.uow.edu.au/student/timetables Minimum Attendance Requirements The University Student Charter states that it is the responsibility of students to attend all lectures, tutorials, seminars and practical work as stipulated in the subject outline. Attendance at lectures will be recorded. Participation in lectures contributes to assessment grades. Attendance at practical work exercises is compulsory. Participation in tutorials contributes to assessment grades. Attendance records are kept for all tutorials and students are required to attend a minimum of 80% of all tutorials. Where attendance is affected due to illness or misadventure an application for academic consideration should be lodged. Failure to comply with mandatory minimum attendance requirements may constitute grounds for the award of a grade of Technical Fail (TF) in this subject.

(in accordance with General Course Rule 9.7 - https://www.uow.edu.au/about/policy/UOW058680.html) Lecture Schedule This is a guide to the weekly lecture topics however the delivery date of these topics may on occasion vary due to unforeseen circumstances, such as the availability of a guest lecturer or access to other resources. Week Beginning (Monday) Week 1 4 March

Week 2 11 March

Topics covered

Readings

Introduction to Strategy, Course Framework and Text Book: Ch1, Ch 7 p210-211 Assessment Structure Subject Outline In this introductory lecture we will explore the nature of competition and discuss why this is an important aspect for a strategist and engineer to consider. You will be introduced to the concept of business strategy. The course framework for exploring strategy will be reviewed and assessment structure and expectations will be discussed. PART 1: Understanding the STRATEGIC POSITION of an Organisation Part 1a: Analysing the External Environment The first step in developing a strategy is to understand the environment in which an organisation operates. This lecture focuses on tools for analysing the macro environment and industry, environmental forecasting and relative competitor analysis. Ultimately leading to a position where you can recognise threats and opportunities in the market.

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Text Book: Ch 2 and 3 Recommended Readings as per Moodle

Week 3 18 March

Part 1b: Determining an Organisations strategic Capability

Text Book: Ch 4

Week 4 25 March

Part 1c: Stakeholders, Governance and Ethics

Text Book: Ch 5

Week 5 1 April

Recommended Readings as per This lecture is focused on internal analysis, which when Moodle coupled with an analysis of the company’s external environment, gives managers the information they need to choose the strategy that will enable their company to attain a sustained competitive advantage. Internal analysis is concerned with a particular industry or market, why do some companies outperform others? What is the basis of their sustained competitive advantage? This analysis will assist us to draw out an organisations strengths and weaknesses.

Ultimately the purpose of a strategy is to achieve an Recommended Readings as per organisational ambition. In this lecture we examine Moodle organisational ambition in terms of stakeholder objectives and the governance mechanisms to ensure their delivery.

Part 1d: History and Culture

Text Book: Ch6 + Ch7 to page 219

If an organisations strategy is to be understood then so Recommended Readings as per too the history and culture which influenced it, as this Moodle will have a profound effect on the future strategic direction of an organisation. This lecture will focus on how history and culture can be analysed and their impacts on strategy.

PART 2: Making STRATEGIC CHOICES Part 2a: Business Strategy This lecture will introduce students to the fundamental choice of what business strategy an organisation might choose in order to compete in a given market space.

Week 6 8 April

Part 2a Continued: Business Models

Text Book: Ch7 from p220 + Ch8

We continue the discussion in relation to business Recommended Readings as per strategy and consider the key elements of a business Moodle model which an organisation should incorporate to derive value. Part 2b: Corporate Strategy and Diversification We introduce the concept of corporate strategy and discuss issues related to the allocation of resources across multiple business units.

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Week 7 15 April

Part 2c: Entrepreneurship and Innovation

Text Book: Ch10

Organisations need to make strategic choices which will "future proof" their organisations. This lecture will focus on how organisations might go about identifying opportunities and creating new products, services and technologies and developing their own resources and capabilities.

Recommended Readings as per Moodle

22-26 April

Mid Session Recess

Week 8 29 April

Part 2d: Mergers, Acquisitions and Alliances

Week 9 6 May

PART 3: Strategy in Action

Text Book: Ch11

Mergers, acquisitions and alliances are all methods a Recommended Readings as per company might choose but each has major implications Moodle for successful business growth.

Text Book: Ch12 Part 3a: Evaluating Strategies Managers and strategists need to be able to judge how existing strategies are performing and be able to evaluate proposed future strategies.

Recommended Readings as per Moodle

Week 10 13 May

Part 3b: The Strategy Development Process

Text Book: Ch13

This lecture considers different perspectives of how organisational strategies actually develop.

Recommended Readings as per Moodle

Week 11 20 May

Part 3c: Organising for Success

Text Book: Ch14

Week 12 27 May

Part 3d. Leadership and Strategic change

Week 13 3 June

No face to face lecture.

This lecture focuses on organising for successful Recommended Readings as per strategic implementation. However, we also consider an Moodle alternative to the classic approach to organisational culture - is there an alternative to bosses and controls?. Text Book: Ch15

A key task of leadership is strategic change. This week Recommended Readings as per we will examine different leadership styles and how a Moodle variety of leadership styles may be required to implement strategic change.

Considerations for final Quiz will be published in week 12.

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Tutorial/Workshop/Lab/Practical Schedule Week Beginning (Monday) Week 1 4 March

Topics covered

Activities/Readings

Tasks Due Prior to this week’s tutorial ie Prework

No tutorials Administration Assessment Requirements

Peer Review Process

Case Studies See Moodle “Tutorial” file for this week’s case studies.

Assessment 3 Prework Apply Porters 5 Forces

Revisit Key Concepts from Chapter 1.

Read subject Outline Read Case Studies and prepare responses to questions.

Industry Level Analysis Assessment 3 Prework Identify 3 Engineering companies you would like to focus on for Assessment 3.

Week 2 11 March

List must be submitted to tutor in writing at start of tutorial. Organisations chosen must be unique to each student. No s...