ENT 436 RS T4 Target Market Worksheet PDF

Preview

Summary

ENT 436 RS T4 Target Market Worksheet...

Description

Target Market Worksheet Part 1: Description of Target Market Write a 250-500-word description of your target customer (i.e., your customer persona). Describe the key demographics of your target market, including customer description, location, behaviors, psychological profile, and other population attributes. My customers are a low-pay family that prerequisites speedy home web access. The web offers some different option from relationship with school and resources for homework. High speed network access is crucial for the economy and occupation improvement, similarly, concerning simple and auxiliary school understudies. Especially now that during pandemic, far off electronic learning has exacerbated the high-level hole in tutoring. The somewhat long implications of the mechanized parcel in preparing are completely serious and pass on understudies without quick web understanding to have confined open positions and lower income. Most understudies without high-speed web understudies are in low-pay families in underserved districts, metropolitan and commonplace who can't deal with the expense of the expense of month-to-month web get to or even give a PC, tablet, or another mechanized contraption with the solidarity to download/move progressed records. At present, the use of phones is transcendent even in low-pay families. The possibility of the use of phones in far off online tutoring is consistently creating. It is at present better contrasted with having no device using all means. In any case, it's everything except a substitute for enlightening organization using a PC or workspace, since it has a colossal obstruction concerning interference, aggravation, little screen and control center, and unacceptability for local area instructing and learning. That is the explanation we've considered conveying remote signs to give web access in homes that bright lights on rural locales and low-pay families.

© 2021. Grand Canyon University. All Rights Reserved.

Part 2: Table Consider how you would expand into other markets. These may include other demographic groups, other regions, other countries, etc. Then, select a second and third target market to focus on. Customers in alternative markets will likely have similar attributes to the initial target market with some major differences. Complete the table below comparing similarities and differences between the primary, secondary, and tertiary target markets. Segmentation Basis Demographic

Segmentation Attributes Age

15-20 M-F

M-F

School or attending college

College

$15,000 to $25,000

$30,000 to $40,000

Single or married

Single or married

Income Family Status Other Demographic Attributes

School or work School or work

Country Region Environment (Rural/Urban) Other Geographic Attributes

Psychographic

Secondary Target Market 20-30

Gender Education

Geography

Primary Target Market Persona Description

Social environment Personality

USA

USA

Country

Country Metropolitan

Metropolitan

Low income

Low income

Focus on needs

Focus on needs

Lifestyle

Saving money on purchases

Lifestyle Changes Other Psychographic Attributes

Wanting to better themselves

Saving money on purchases Wanting to better themselves

2

Tertiary Target Market

Segmentation Basis Behavioral

Segmentation Attributes Purchase Drivers Purchasing Behavior Other Behavioral Attributes

Primary Target Market Persona Description

Shipping habits

Secondary Target Market Online loyalty shopping Shopping habits

Benefits to online shopping

Benefits to online shopping

Online loyalty shopping

Tertiary Target Market

Part 3: Graphic Design and create a one-page graphic (advertisement, brochure, or flyer) about your product or service created in the Topic 3 assignment to appeal to customers. The goal is to generate customer awareness and interest in your product or service. You may paste it in this worksheet or attach it as a separate document. Part 4: User Journey Map This portion of the assignment is to document the process by which a customer engages with your business, purchases, and utilizes your product or service. You may refer to the topic Resources for more information about journey maps. Create a journey map of how your customer interacts with your business to purchase and use your product or service. This should be submitted as a bulleted list of all steps in the purchase and use processes. Be sure to include the entire process (i.e., every step the customer takes from first considering purchase [location, product, etc.] until product is used or service delivery is completed).

Continuously, accessibility is of fundamental importance for school, work, and family. In any case, the essential parts of desperation and social irrelevance decide likely impact on web access. Factors like geological varieties, benefit-based detachment, advancement association cost, region, rehearses, and monetary components expected a section in the modernized parcel. This is especially clear in low-pay areas inside the city since they have altogether lower broadband gathering rates. The customer for this remote sign that will give quick web will help a wide range of individuals especially understudies between ages 15 and 30 whose family procures some place in the scope of $25,000 and $35,000 every year who are residing in underserved metropolitan and nation locales. They are presumably going to use broadband access especially in a particular situation, for instance, dealing with far off online finding that requirements web access.

3

References: Bauer, J., Brooks, C., Hampton, K. (2020) Poor Internet connection leaves rural students behind. MSU TODAY. Michigan State University. Retrieved from: https://msutoday.msu.edu/news/2020/poor-internet-connectionleaves-rural-students-behind Hampton, K. N., Robertson, C. T., Fernandez, L., Shin, I., Bauer, J. M. (2021). How variation in internet access, digital skills, and media use are related to rural student outcomes: GPA, SAT, and educational aspirations. Retrieved from https://reader.elsevier.com/reader/sd/pii/S0736585321001052? token=671889FA8E87973AF7D11603C68A27A5393DE9F79B94C6C66B8053E61A265869DCB165FA9AA4EDF3E 5F849A124A0B793&originRegion=us-east-1&originCreation=20211129065524

4...