Evidencia 1 Summary Approach to diagnostics of marketing complex of industrial enterprise PDF

Title Evidencia 1 Summary Approach to diagnostics of marketing complex of industrial enterprise
Author Joha Rodríguez
Course Negocios Internacionales
Institution Universidad de los Andes Colombia
Pages 1
File Size 42.4 KB
File Type PDF
Total Downloads 97
Total Views 132

Summary

negocios internacionales...


Description

APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE

According to the reading according to the author, marketing is essential for any company since it allows promoting the successful launch of any product, however, the diagnosis is an essential part of marketing itself, since it provides a broader visual regarding what that you want to achieve, where it requires and to which people the product is focused.

Many of the companies, according to the reading developed in Ukraine, ignore the importance of diagnosis when implementing marketing, this changes in many aspects the objective of the same which is to know the market and potential clients to develop and create new business opportunities, Likewise, the diagnosis combines and potentiates the most important or relevant information for attracting customers. Due to the above, the importance of a diagnosis in business marketing that determines the parameters for a successful entry into the market with any product should be highlighted.

The diagnosis itself is a weapon in the market of large industries since although marketing is complex, a diagnosis is the key to a successful launch or, on the contrary, a commercial blunder since it becomes the eyes of the market in Yes, it allows to identify needs and aspirations or expectations of the main consumers or clients....


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