Evidencia 1: Summary Approach to diagnostics of marketing complex of industrial enterprise PDF

Preview

Summary

Download Evidencia 1: Summary Approach to diagnostics of marketing complex of industrial enterprise PDF

Description

APPROACH TO DIAGNOSTICS OF MARKETING COMPLEX OF INDUSTRIAL ENTERPRISE

The development of Ukraine's economic system and the competitive relationship between its subjects determine the decision of the task, among which the diagnosis of the company's marketing activities occupies a special place. He basic content this and estimate the status of economic entities under the condition of incomplete information, reveal the problem and direction of his views in decision-making, and accept the consequences of the administrative decisions in force. Few people in these surveys talk about exclusive access to the company's diagnostic activities. Currently, the following facts also confirm this problem: determining the current status of the active subject depends on the operation of the planning package, recommendations and procedures, aimed at improving the situation or warning of the occurrence of unfortunate events. Especially problems related to the diagnosis of the company's market complex, the specific content of which is in particular the verification of the true state of the market entity and the attributes of the analyzable object. Expose changes in the composition of objects measured by the outpost; establish the basic factors that cause these changes and explain their impact; make suggestions to improve the situation....