Fashion 218 Chapter 3 Questions PDF

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Fashion 218 Chapter 3 Questions...

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Chapter 3 review questions 1. Describe the theory of fashion cycles and explain why it accelerated in the 20th century? Answer: ● Widespread buying power – more people with the financial means to respond to a fashion change ● Leisure time – since the 1900s, working hours have decreased therefore, increasing purchases in casual, sport, and travel apparel. ● Increased education – more people have broadened their horizons and have new interests and new wants as time progresses. ● Improved status of women – sex discrimination in the job market has steadily decreased, and social acceptance of women who manage both homes and jobs has steadily increased. ● Technological advances – Goods can be sent by land, air, and sea more rapidly than decades ago. ● Sales promotion – promotions have increased tremendously through the use of social media. i.e. TV, direct mail, Internet, mobile ads ● Seasonal Change – even in the 21st century, people will never accept the boredom of a year-round wardrobe. 2. According to leading fashion authorities, what are the three basic rules that govern the fashion game? Answer: ● First – fashion emphasis does not flit from one area to another ● Second – only certain parts of the body can be emphasized at a given time ● Third – fashion attention must always go forward 3. What basic resources are available to the fashion merchant to predict fashion? Answer: ● Identifying trends ● Sources of data ● Interpreting influential factors ● Current events ● Importance of timing 4. Explain the term prophetic style. Answer: ● Prophetic style is new and interesting styles that are coming into the fashion cycle. Usually brought up by celebrities or young people, these styles grow rapidly. The degree of acceptance of these fashion styles gives forecasters a sense of which directions fashion may go.

5. Is the downward-flow theory of fashion adoption as valid today as it was in years past? Explain your answer. Answer: ● Yes, I agree that this theory is still very valid and still plays a big role in styles today especially with celebrities in the upper class paving the way for the lower class. 6. How does the horizontal-flow theory of fashion adoption affect fashion merchants today? How are merchants today affected by the up-ward flow theory? Answer: ● Horizontal-flow theory points out the fallacy of assuming that there is a single, homogeneous fashion public in this country. This helps fashion merchants realize that there are separate markets in fashion goods as in many other types of merchandise. 7. Explain why rich people, famous people, and athletes are such prime candidates for positions of fashion leadership. Answer: ● The rich, famous, and athletes are prime candidates because of their influential and sought after advice. Through the constant eye of television, magazines, newspapers, and blogs, the average person is able to find fashion leadership in a whole new stratum of society. 8. Give four reasons why most people follow, rather than lead, in regard to fashion. Explain Answer: ● Feelings of Insecurity – often wears a style that others have already done to not stand out. ● Admiration – because it a human impulse to imitate those around you. ● Lack of interest – insensitive to fashion, likes to do their own thing ● Varying rates of response – some followers need time to adjust to new ideas. 9. How can fashion be used as a means of expressing individuality? Answer: ● Today’s young person seeks to create an individual effect through the way he or she combines various fashion components....