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Thewor l dhass eenadr amat i cs hi f tt omobi l ei nr ec enty ear s .Peopl ear eusi ngt hei r dev i cest oconnectwi t hf r i ends ,f ami l i es ,andt hi ngst hatmat t ert ot hem –i ncl udi ng di s c ov er i ngandengagi ngwi t hbus i nes s es .Thi si swhyi t ’ smor ei mpor t antt hanev er t obui l dapr es enc eonmobi l eandc onnec twi t hy ourc us t omer swher et heys pend t hemos tt i me. 1 Ther ear enow70mi l l i onact i vebus i nes sPagesonFac ebook . T os t andoutand r eal l yengagebot hy ourc ur r entandpot ent i al c us t omer s ,usey ourPaget oc onnec t , c ommuni c at e,andpr ov i dec us t omer swi t hwhatt hey ’ r el ook i ngf or .

Compl et ed

Lear ni ngobj ect i v es I nt hi sc our s e,y ou’ l l :

Under s t andt hei mpor t anc eofc r eat i ngamobi l epr esenc ef ory ourbus i nes s . Rec ogni z et hedi ffer entway st ocommuni cat ewi t hc us t omer sf r om y ourPage, whet heri t ' soneononeort hr oughav ar i et yofpost s . Under s t andt het ool sav ai l abl et omanageandmeas ur ehowwel l y ourPagei s doi ng.

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YourPagei sy ourbus i nes s ’i dent i t yonFacebook .Pagesar eeas yt os etupand pr ov i dey ouwi t haf r ee,mobi l ef r i endl ypr es enc e. Her ear eaf ewt hi ngsy ous houl daddt oy ourPaget omak ei thel pf ul :

Us ef ul det ai l sabouty ourbus i nes s Al i s tofy ourpr oduc t s ,s er v i ces ,orav ai l abl ej obs Ac al l t oact i onbut t ont oenc our agepeopl et ot ak eas pec i fi cac t i on

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I fy ouhav en' tc r eat edaFac ebookPagef ory ourbusi ness ,wer ecommendt he c our s eCr eat i ngaFac ebookPage.

Pr ovi deusef ul i nf or mat i onabouty our busi ness 1.Showy ourbr andi dent i t ywi t hacoverphot oorvi deo. 2.Pr ovi dei nf or mat i onf ort heAboutsect i ont omak ei teas i erf orc us t omer st o di s c ov ery ouonFacebook .I tc anal soenhanc ey ourpr es enceons ear c hengi nes . * 3.Enabl er at i ngsandr evi ewsbyc us t omer st oappearony ourPage

I fy ous el ec tt heLoc al Busi nes sc at egor ywheny oucr eat ey ourPage,c us t omer s

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c anr at ey ourbus i nessandwr i t er ev i ews .Her e' showy ouc anc hangey ourPage’ s c at egor yandhowy oucanenabl er ev i ews.

Pr omot ey ourpr oduct s ,ser vi ces ,or j obs Sec t i onsl ety ouhi ghl i ghtwhaty ourbus i nessoffer s.Dependi ngont hePage c at egor yy ouc hos e,y ouc anadddi ffer entsect i ons :

1. 2. 3.

Pr omot epr oduc t swi t hashops ect i on Di s pl ays er v i c eswi t haser vi cess ec t i on Communi c at ej obopeni ngswi t haj obss ec t i on

Pr omot ey ourpr oduct s ,ser v i c es ,orj obsCompl et ed

Shop * TheShops ec t i oni swher ey ouc ans howcaseandsel l y ourpr oduct s— whet heri t ' s c l ot hi ngandac ces s or i esorhandmadef ur ni t ur e— di r ec t l yonFac ebook .Your c us t omer scans ubsc r i bet oy ourShop,orc al l y our i ghtf r om y ourPage.We des i gnedt hi sf eat ur es oy oucoul dc r eat eandmanageShopswi t houtneedi ngt o wor kwi t hat hi r dpar t ypar t ner .

Al s o,Shopsar ef r eet ous e,andFac ebookdoesn' tt ak eaper cent ageofear ni ngs. Youc anl ear nmor eaboutShopsi nourHel pCent er . I fy ouhav eaUSPagewi t has hopt hatl et speopl echeckoutonFacebook,y oucanuseSt r i peorPayPal t ocol l ectpaymentf r om cus t omer s .I fy ouhav eadi ffer entki ndofshop( Ex .ashopt hatsendspeopl et o y ourwebsi t et oc ompl et eapur chase) ,y ou' l l bepai daccor di ngt ot hepay mentmet hodoft hatwebsi t e. *

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Ser vi c es TheSer v i c essec t i onl et sy oul i s tal l oft hes er v i cesy ouoffer .I fy ou' r eas pa,f or ex ampl e,y ouc anaddamenuoft r eat ment s— s uc hasmas s agesandf aci al s— and i nc l udehowl ongeac ht r eat menti s,t hepr i ci ng,andmor e . Whendec i di ngwhati nf or mat i ont oi nc l udei nt hi ssec t i on,al way sk eept hec us t omer i nmi nd.Thebet t ert heyunder s t andy ouroffer i ngs ,t hemor el i k el yt heyar et ogeti n c ont ac twi t hy ou. Lear nhowt os etupas er v i c ess ec t i ononourHel pCent er . Compl et ed

J obs

I fy ou’ vepos t edaj obsl i s t i ngal r eady ,y ourPagewi l ls howt heJ obssect i on.That s ec t i oni spl ac ewher eal ly ourj obpos t sar ef eat ur ed,andt heyi nc l udedet ai l sl i k ej ob t i t l e,t y pe,ands al ar y . We' l l goov erJobsabi tmor ei nt henex tsect i on— s t ayt uned!

Sel ectaPagecal lt oact i on( CTA) T ohel pcust omer sdi s c ov ery ourpr oduc t sands er v i ces ,t hes es ec t i onsdi s pl ay pr omi nent l yony ourPage,andi nc l udeac al l t oact i on( CTA)but t ons oy ouc anbe c l earaboutt heac t i ony ouwantc us t omer st ot ak e.Forex ampl e,as al ont hatus esa Ser v i cess ec t i oncanf eat ur ea“ BookNow”but t on,enc our agi ngcust omer st ot ak e ac t i ondi r ec t l yont hei rPage. Youc anc hoos eaCTAbut t onf r om oneoft hef ol l owi ngcat egor i es : BookSer vi ces  

BookNow St ar tOr der

Geti nTouch       

Cal l Now Si gnUp Appl yNow Cont ac tUs GetQuot e SendMes s age SendEmai l

Lear nMor e  Wat c hVi deo  Lear nMor e MakeaPur chaseorDonat i on  ShopNow  SeeOffer s Downl oadApporGame  

Us eApp Pl ayGame

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Not e:TheSt ar tOr dercal l t oac t i onbut t oni sonl yav ai l abl ef orc er t ai nbusi nes ses whopar t nerwi t happr ov edf ooddel i v er yappsands er v i ces.Lear nmor eand appl yher et os eei fy ou' r eel i gi bl e

Getmor epeopl et oseey ourcont ent Getmor epeopl et os eey ourcont entCompl et ed Pos t i ngf r om y ourPagei seas yandwor k sj us tl i k epos t i ngc ont entt oaper sonal pr ofi l e.Wheny oucr eat eapos t— l i k eav i deo,anoffer ,oraj obl i s t i ng— i tc an appeari nmul t i pl epl aces ,i nc l udi ng:    

FacebookNewsFeed FacebookSear ch Mar ket pl ace*:apl ac ef orus er st ofi ndl ocalj obs ,buyt i ck et s ,andpur c has e pr oduc t sf r om bus i nes ses LocalApp**:amobi l eappwher epeopl ec andi s c ov erev ent s,bus i nes ses ,and mor et hat ' spower edbyr ecommendat i onsf r om f r i endsandt hei rl oc al communi t y

T obr i ngs omeex t r aat t ent i ont oi mpor t anti nf or mat i on,y ouc an:   

Pi napos tt ot het opofy ourPage. Boos tapos t( i . e.c r eat eanad) . Cr osspos t .

Pi napos t Wheny oupi napos t ,i t ' l l mov et ot het opofy ourPage' st i mel i ne.Thi sc ani nc r eas e t henumberofpeopl ewhos eei t . Cl i c kon. . .i nt het opr i ghtc or neroft hepos ty ouwantt opi n.Thenc hoos e“ Pi nt o T opofPage”f r om t hedr opdownmenu.Youc anunpi ni tatanyt i me.

Boos tapost Youc anboos tpos t sbypay i ngf ort hos epos t sy ouwantt ohi ghl i ght .Boos t edpos t s hel pengagemor ec ust omer si nt hei rNewsFeedsout s i deofy ourownPaget i mel i ne. Whens houl dy ouboos tpos t s ?Let ’ ss ayy ou’ r ei nr et ai landy ouj us tr ec ei v ednew s t ocki ny ours t or e.Or ,y ou’ r ehav i ngas al e.Hi ghl i ght i ngt hes ei mpor t antev ent si sa gr eatwayt ous et heboostpostf eat ur e .

Cr oss pos t Addembeddedpos t st oy ourwebs i t es ot hatwhenv i s i t or scl i c konapos tony our websi t e,t heywi l l bet ak endi r ect l yt oy ourFacebookPage. Choos eEmbedf r om t hes amedr opdownmenuasabov e.Thencopyandpas t et he c odeandi ns er ti tony ourwebs i t e. Compl et ed

Engagey ourl ocal communi t y Asy oubui l douty ourc ommuni t y ,t her ear edi ffer entway st oengagewi t ht hem t hr oughy ourPage.Youc an:

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Cr eat eFacebookEv ent s . FacebookEv ent shel psy our eachy ourcommuni t y ,br i ngc us t omer st oget her ,and bui l danengagedaudi enc e. Pr omot eagat her i ngbyc r eat i nganev ent .Mostcust omer sfi ndoutaboutev ent st hr ough post st heyseei nNewsFeed.So,i fy oupr ov i debas i ci nf or mat i on,l i k et hename,l ocat i on, f r equenc y ,anddet ai l s ,aswel l ascompel l i ngi magesorvi deos,c us t omer sar emor el i k el y t oshar eandt al kabouty ourev entwi t hf r i endsandi ncr easet her eac hofy ourev ent . pCent er . Lear nmor eaboutEv ent sonourHel

 Cr eat eaGr oupandl i nki tt oy ourPage FacebookGr oupsf orPagesar eas pec i alpl ac ewher ec us t omer sc ans har eand di s c us s ,andf or m ac ommuni t yar oundcommoni nt er es t s ,c aus es ,i ss ues ,or ac t i v i t i es .Mor et han100mi l l i onpeopl eonFac ebookar emember sofgr oups . Gr oupsar ees pec i al l ypower f ulf orbus i nes s est hatwantt oex pandt hei raudi enc eor c r eat edeeperengagement— t omor eeffect i v el yc onnectwi t hcust omer s . I fy ou’ r et hi nk i ngabouts t ar t i ngaGr oupf ory ourPage,definey ourgoal s ,andt hi nkof way sy ouc andeepenengagementbypr ov i di ngamor emeani ngf ul exper i enc ef or t hec us t omer swhoj oi ny ourGr oup.Cons i dert hes ei deas :

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Enhanceanemot i onalconnect i onwi t hyouraudi ence:Forex ampl e,i fy ou wor ki nent er t ai nment ,ori nt hemus i cbus i nes s ,f oc usont heper s onals t or i es ofac t or sormus i c i ans ,s uc hast hei rc har i t ywor k . Fost ermeani ngf ulconver sat i onsamongstcust omer swhoshar ea passi onr el evantt oyourbusi ness:Cr eat eaGr oupwher ec us t omer sc an ex pl or eapas s i onpoi ntr el at edt oy ourbus i nes s .Spar kc onv er s at i onswi t h t hought pr ov oki ngques t i onsorpr of es s i onal opi ni onst oex i s t i ngt hr eads . Pr ovi deeducat i onalorbestpr act i cest i psar oundyourser vi cesor pr oduct s:Ex pl or et opi c st hatar edes i gnedt oeduc at eorenhanc ec ust omer ex per i enc ear ounds ay ,goi ngt oy ours al on,ort hemor eper s onal t ouc hy ou

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pr ov i dei ny ourac count anc ys er v i ces .Gi v ef r eet i pswheny ou’ r eanex per ti n as pec i fi cs ubj ec tar ea. Under st andyourcust omer sandt hei rneeds:Gr oupsar eal s oagr eat pl acet or ec ei v ef eedback .As kmember saboutar ec entnews er v i c e,pr es ent s omeear l ys k et c hest ogett hei rr eac t i ons ;al t er nat i v el ygi v et hem as pacet o as ky ouopenques t i onsabouty ourbus i nes s . Suppor tyourcust omer sbet t erbyencour agi ngcommuni t ydr i ven Q&A:Empowermember st os har et i psandbes tpr ac t i ceswi t hnew c us t omer s .

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Pos tJobs ,whi c hwebr i eflywentov erear l i eri nt hec our s e. Facebookmak esi teas yt oconnectj obseek er swi t hbus i ness es .Youcanpostj ob openi ngsr i ghtony ourPage.Thi sgi v esj obseek er st hec hancet oexpl or ey ourPaget o l ear nmor eabouty ourbusi nessbef or eappl yi ng. Tocr eat eaj obpost ,y ou' l l needt opr ovi deaf ewdet ai l saboutt her ol e,l i k et i t l eand r espons i bi l i t i es .I nt er est edj obs eek er sc ant henappl yr i ghtonFac ebook .I fy oucr eat ean Appl yNowCTAbut t on,af or m openst hat ' spr epopul at edwi t hi nf or mat i onf r om t hei r per sonal pr ofil e.Jobs eek er scanfindj obpos t satf acebook . com/ j obsorbyvi si t i ngt he j obsbook mar kondes kt opormobi l e.

Cl i c koneac h+t ol ear nmor e.

Communi cat ewi t hpeopl eoneonone Wheni tc omest ochat t i ngwi t hbus i nes s es ,c us t omer swantaneas ywayt or eac h outandandt heywantr eal t i mer es pons es .I nf ac t ,t her ear e2bi l l i onmes s agess ent 1 bet weenpeopl eandbus i nes s esev er ymont honMes s enger . Asabus i nes s ,i tc an behar dt or epl yi mmedi at el y ,whi c hi swhyFac ebookc r eat edt hes ec ommuni cat i on c ont r ol s . Cl i c koneac h+t ol ear nmor e. Aways t at us TheAwaySt at usl et scust omer swhov i s i ty ourPageknowwheny ou’ r enotav ai l abl et or epl y . Thi si sus ef uli fy ourcompanyonl yr es pondst omess agesdur i ngcer t ai nhour soft heday .

AwayMes s ages Youcans endaut omat i cmess agest ol etc us t omer sknowwhent heycanexpec tar espons e orwher et ofindot heri nf or mat i on.

I ns t antr epl i es Cust omer swhomes sagey ourPagef ort hefir s tt i mear esenti nst antr epl i es— aut omat i cal l y .Thi si sagr eatwayt ol etpot ent i al cust omer sk nowt hatt hei rmes sagehas beenr ecei v edandt ot hankt hem f orr eac hi ngout .

Sav edr epl i es

I fy ougett hes amequest i onsov erandov eragai n,y oucanc r eat es av edr epl i esf ort hem. Forex ampl e,i fy ounot i c et hatal otofcust omer sar easki ngf orpr i ci ngf orapar t i c ul ar s er vi ceorpr oduct ,y ouc ancr eat ear espons et ous el at erwhenev ery ougetanewmes sage wi t ht hesamequest i on. Tomak emess agesmor eper sonal ,y ou' r eabl et or eadandedi ts av edr epl i esbef or esendi ng t hem.

Usepr i v at eMes s agesf ors ensi t i v ei nf or mat i on Forc omment st hatmaybemor es ensi t i v e,ori fy ou’ r eas k i ngt hec us t omert opr ovi de pr i v at ei nf or mat i on,y ouc anr epl ypr i v at el yt hr oughmes s agi ngr at hert hanpubl i c l yon y ourPage.

Res pons er at es I fy ourbus i nes sr ec ei v esdi r ectmes sages ,andans wer squi c k l y ,Fac ebookwi l l hi ghl i ghty ourPagesasbei ng“ v er yr es pons i v et omess ages , ”andagr een mess agi ngi c onwi l ldi s pl aybel owt hePage’ spr ofil epi ct ur e.Thi shel psc us t omer s findbus i nes sesonFac ebookt hatt heymaywantt omes s age.I fy ouv ar yi ny our r es pons et i mes ,y oucanei t herc hoos et heopt i ont haty out hi nkbes tr epr esent show qui c k l yy our espond,ory oucanhav eFacebookupdat ey ourr es pons et i me aut omat i c al l yf r om oneoft hef ol l owi ngdes c r i pt i ons :

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Ty pi c al l yr epl i esi nmi nut es Ty pi c al l yr epl i esi nanhour Ty pi c al l yr epl i esi naf ewhour s Ty pi c al l yr epl i esi naf ewday s Yourr es ponset i mewi l l onl ybev i si bl eony our Pagei fy ouv i s i ti tatl eas tonc eaweek ,andans wer90% ormor eofy our mes sages .

ManageandMeas ur e Res ul t s Asy ouc r eat epos t sandbui l dy ourc ommuni t y ,y oumaywonderwhatpost speopl e ar emos ti nt er est edaswel last hedemogr aphi csofpeopl ewhoar ei nt er es t edi ny our bus i nes s.Youcanuseaf ewf r eet ool swehav et odoal loft hat :

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FacebookPagesManagerapp I nbox PageI ns i ght s

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FacebookPagesManagerApp Thi sf r eemobi l eappl et sv i ewnot i fic at i ons ,pos tupdat es,upl oadphot osandvi deos , r es pondt oc omment sandmes s ages ,andv i ewPageI ns i ght s( whi c hwe' l lgoov eri n j us tabi t ) . Youc anv i ewnot i fi c at i ons,pos tupdat es ,upl oadphot osandv i deos ,r es pondt o c omment sandmes s ages ,andvi ewPageI ns i ght s . Downl oadt hel at es tAndr oi dv er s i onofFac ebookPagesManagerf r om t heGoogl e Pl aySt or e,ordownl oadt hel at es ti OSv er s i onf r om i Tunes . FacebookPagesManagerAppCompl et ed

I nbox I nboxl et sy ouv i ewandr espondt oc omment sandmessagesacr os sy ourFac ebook , Mess enger ,andI ns t agr am account s .Thi sc anmak ei teas i ert ok eept r ac kof c us t omerc ommuni c at i onsac r os sal lt hr eec hannel sf r om as i ngl epl ace. T or epl yt oFac ebookandI ns t agr am c omment s ,v i s i t orpos t s ,andmes s ages ,j us tt ap ont hec ont enty ouwantt oans wer ,r i ghtf r om t heI nbox . Lear nmor eaboutus i ngI nbox— andmes sagi ngt i ps— i nourc our s e,Mess enger : Connec tandCommuni cat ewi t hCus t omer s . Compl et ed

PageI nsi ght s Unl i k eper s onal pr ofi l es ,wi t hPagesy ouc anac t ual l ymeas ur ehowc us t omer sar e engagi ngwi t hy ourbr andorbus i nes s .PageI ns i ght spr ov i dest hati nf or mat i onabout Pageper f or manc e— s uc hasdemogr aphi cdat aabouty ouraudi ence— aswel las howc us t omer sar er es pondi ngt oy ourpos t s .Youcanal s os eewheny ouraudi enc e i sonFac ebookandhowboos t edpos t sorpr omot i onsar edoi ng. Youcanuset hi si nf or mat i ont obet t ert ar gety ouraudi enc e,byc r eat i ngt het y pesofpost s t hey ’ r ei nt er es t edi nseei ngandt henpubl i s hi ngt hem att hebestt i mes . Al l t hi sdat ai sav ai l abl et oy ouondes kt opbycl i cki ngont heI nsi ght st abatt het opofy our Page.Youcanexpor ty ouri ns i ght si nt oaCSVfi l et oor gani z eort r ackdat aony our comput er .Youcanal soc hecky ourPagest at sonmobi l ewi t ht hePageManager sapp....