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Sunveil Presentation Company Info: Sunveil Sunwear, founded in 1986, in Oakville ON. Manufactured and designed in Ontario to provide the best sun protection in clothing. The idea for Sunveil clothing originated from a need expressed by sun and heat sensitive golfers wanting to protect themselves from UV radiation while also enjoying their favourite outdoor activity, and without the need for constant re-application of sunscreen lotions. Sunveil was on the original ASTM D13.65 committee the program responsible for recommending industry standards for sun-protection clothes—with an interest toward regulating the sun-protective clothing industry and consumer safety. Sunveil is still an enthusiastic advocate of sun safety and awareness, representing a lifestyle that fuses a funin-the-sun attitude with a sun-smart approach to fashion. Endorsed by the Melanoma foundation, as well as a partnership with the Lupus Foundation as we have always been concerned about sun safety for our customers. 1. Started in 1986 2. Handmade in Canada 3. Lupus discount 10% 4. Product Info: 1. 2. 3. 4. 5. ●

All product tested by ASTM International Globally leader FABRICS: Polyester-based Protects from UVA and UVB rays Moisture wicking feature to control dryness in humid climate 2 Fabrics used; Solinea:

Can be worn overtop or summer clothes Can be worn swimming Gauze Appearance Highest UPF coverage when double layer Dark colours UPF 50+ If light colours are single layer = UPF: 24 If double layer = UPF: 40 ● Suvant Can be worn alone as a lightweight summer sportswear

Featherweight and soft Developed in 2010. Light colours and Accessories = UPF: 30 Yellow and red colours = UPF 50+

Shipping Cost: 1. Shipped by Canada post 2. Canada: 0-$30 : $4.95 | 30-$300 : $15.95 to $21.95 | Over $300 FREE 3. USA: 0-$30 : $5.95 | 30-$300 and $300+ : $24.95 to $28.95 | Over &400 FREE

Prices: 1. Men’s: Pants: $78-87 Hats: $48-69 Jackets: $125-160 2. Women’s Pants: $78-87 Jackets: $125-155 3. Children From $27-64

Needs Linked with Product Features Imagine an example of each of the 5 Needs or Buying Motives or Problem of the customer in your case and then present the appropriate Features/Benefits Give an example of each Which Features are you Write the words you would use to explain the NEED your customer might going to use to satisfy the benefits of your chosen Feature using one of have. Write down something need indicated. You will the following devices: they might say to give an pair the Features of your Anecdote/Comparison/Analogy example of the five different product with the NEEDS covered in this course reasonable need. Situational The customer has a sun allergy (Photosensitive)

Functional Must protect consumer from

Uv-clothing made with Suntex fabric and suvant fabric. Suntex fabric: Comfortable, protects skin from sun 24/7, breathable. Sunvant fabric: Ideal for sensitive skins.

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Suntex fabric Subang fabric

Explain your product’s benefit by using an Anecdote Our products are amazing for sun sensitivity people, we have helped multiple people around the world. 50,000 Canadians are suffering from lupus and 70% of them are photosensitive. Some of these people have written to us that Sunveil Sunwear is the best thing to come along for lupus people since sunscreen became available in the 1970s. Explain your product’s benefi km t by using a Comparison

sunlight because she is photosensitive.

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UPF 50+ clothing.

Social Must be fashionable and ontrend but still provide sun protection

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Our assortment of colours and styles

Psychological Worried about sun safety, product eliminates stress

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Replaces sunscreen, no need to reapply can go out for longer periods of time

Explain your product’s benefit by using an Analogy Think of the continuing advancement in battery technology; back in the day, you had to bring spare batteries or be close to a plug for your electronic devices. Going to the beach, on a hike, a road trip, etc, meant that you might lose power at any time. Nowadays, you have batteries that last much longer, as well as the ability to charge your device in a car, with a portable battery, or even in a phone case with charging capabilities. SunVeil Sunwear is to sunscreen what portable chargers are to AA batteries; you have less things to carry around, and it alleviates the stress of worrying about your device.

Endorsed by the Melanoma Foundation The company was on the board that created the regulations

Which are you using Circle it, then write it: Anecdote/Comparison/Analogy Sunveil was founded in 1985 and has been providing top quality sun protection clothing for nearly 40 years. Being the first company to manufacture this product, and our top quality design has allowed us to be endorsed by organizations like the Melanoma Foundation.

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Knowledge Consumer wants to know more about the product, and receive information to show it is a reliable product

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Sunscreen has been effective for years. However, for sunscreen to be effective, it has to be applied 15 to 30 minutes before sun exposure. As well as, an ounce should be applied to all exposed areas properly and it should be reapplied every two hours or after swimming. On the other hand, our UV clothing provides instant coverage. The fabric will never fade and it can result in being cheaper in the long run. The clothing is a physical blocker of the rays and sunscreen is applied to the bare skin. There's also less chance for missed spots needed to be covered and it applies for UVA and UVB rays versus sunscreen only applies to UVB rays only. Which are you using Circle it, then write it: Anecdote/Comparison/Analogy UV clothing blocks 98% of the sun's rays and i only allows 2% to penetrate reducing exposure risk significantly.

This shows you can trust our product, compared to brands that may try to copy us.

John Black, Purchasing Director for TERRA. In addition to the information below, John indicated that their overall objective is to be viewed as a retail garden centre that provides a shopping experience that is focused on providing everything the gardening community needs TERRA’s products must have a very high level of quality to maintain consistency with their brand TERRA is the premier destination for everything for the garden and beyond. They are located in Burlington, Waterdown and Milton. They have 5 main product lines including: Tropical & Exotic Plants, Retail Greenhouses, Gifts & Décor and Outdoor Living. TERRA was built on the vision of its owner, Jim Pepetone....