Final Presentation Guidelines PDF

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FINAL PRESENTATION GUIDELINES The CEO has been so impressed with your team’s performance you have been promoted to the corporate headquarters. Now you must provide a presentation to your successors. In addition to the new management team, you're in a room in front of an important audience (e.g. board members, C-Suite, etc.). Your objective is to demonstrate how you and your team would effectively sell your chosen product into the new foreign market you identified as the next “best” strategy for the company. You have 10 minutes (only). To do so, your team will create a presentation linking your first-hand experience in MarkStrat and the concepts and strategies you learned in class. The content of this presentation should be concise, cogent, and coherent. The best teams deliver key insights and effective strategies supported by research and experience gained from MarkStrat.

FINAL PRESENTATION GRADING CRITERIA Max Points: 100 A) 10 Points: International “Driving Ambition”  State the desired goal in SMART goal format  Use multiple points if necessary B) 10 Points: Today’s Situation  Summary of the current Markstrat situation  Use brief bullets, discuss details verbally  Top business strengths company has developed  Top business obstacles company has encountered C) 10 Points: How Did We Get Here?  Domestic business-level strategy used  Any relevant historical information  Key inflection points  Original assumptions that are no longer valid D) 20 Points: International Sandbox  State the chosen international market (country or region)  Identify international market segment (relate to Markstrat segment)  List advantages & disadvantages of each  Top 3 opportunities associated with the chosen market  Top 3 business threats associated with the chosen market E) 10 Points: Cooperative Strategy  Mode of market entry  Collaboration partner o Role of partner (why you chose them) o Structure of the partnership

o WIIFM (What’s In It For Me) if I’m the partner (why they choose you) F) 20 Points: Recommended Strategy  Recommend one of the strategies discussed in class to move forward in the chosen international market  Summarize the results if things go as proposed G) 10 Points: Lessons Learned  Advice to the incoming management team  What you wish you knew when you started that you can pass along H) 10 Points: Visual aids are clear, readable and attractive as well relevant to the content. Presented in clear, concise, and logical and/or sequential form. Team conveys confidence and professionalism. Each team member must present. Presentation stays within time limit of 10 minutes.

NOTE With any presentation, it is important to focus on the big picture and how it is communicated to the audience. Details and evidence matter only so long as they are relevant to supporting the main objective of your presentation. Translate periods into years, and include them only when it is significant, such as when a change in strategy led to a dramatic shift in results. Supplement your presentation with consumer and production statistics as well as performance graphs if it strengthens your overarching strategy and/or market circumstance. In short, integrate the virtual experience gained from using MarkStrat into tangible knowledge that your team aspires to apply to succeed in executing your company’s next big move. Finally, do not be laborious and difficult (read BORING!) in your presentation. Quality work is easily differentiated....