Flowchart - Girard Draper MAR345 Media Planning and Buying M 6:10pm-9pm PDF

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Summary

Girard Draper MAR345 Media Planning and Buying M 6:10pm-9pm...

Description

The Sucker Media Flow Chart 2020 4/20/2020 NOTES Media National Media

Ad Size

SEPTEMBER 3 10 17

PRINT Real Simple Kiplinger's Personal Finance American Hunter American Legion Family Handyman PRINT TOTAL

1/2 PG / 4C 1/2 PG / 4C 1/2 PG / 4C 1/2 PG / 4C 1/2 PG / 4C

New York Radio CBSNetwork

:30 Sec

Digital Yahoo News Groupon New York Total

Targeted Ads :60 Sec

SOCIAL MEDIA Buzzfeed Sponsored Posts Zillow Sponsored Posts Overstock Sponsored Posts SOCIAL MEDIA TOTAL Events Host field marketing NYC & Chicago Home Improvement Trade Show Events Total TOTAL

5

5

5

R OCTOBER NOVEMBER DECEMBER JANUARY 24 1 8 15 22 29 5 12 19 26 3 10 17 24 31 7 14 21 28

3 5

4

4

4

10

3

3 10

3

3 10 4

4

10 4

3 4 4

4

# of Units

Circulation (000)

Total Circ (000)

2 2 1 3 2 10

2,038.0 818.0 892.2 1,766.3 1,183.4

4,076 1,636 892 5,299 2,367 14,270

$207,176 $66,604 $37,547 $48,441 $62,835

$176,100 $56,613 $31,915 $41,175 $53,410

$414,353 $133,207 $37,547 $145,324 $125,671 $856,101

15

53.0

795.0

$138,685

$117,882

$2,080,271

80 20 95

200.0 53.0

200.0 53.0 1,048

$1,471 $1,250 $2,661,388 $2,262,180

$1,471 $2,661,388 $2,081,741

5 5 5 20

10 10 10

50 50 50 150

3 3 6 131

15,468

Gross Unit Cost

Net Unit Cost

Total Gross

$11,765 $11,765 $11,765

$10,000 $10,000 $10,000

$58,825 $58,824 $58,824 $235,300

$8,235 $8,235

$7,000 $7,000

$24,706 $24,706 $49,412 $3,222,554

Total Net

$352,200 $113,226 $31,915 $123,525 $106,820 $727,686

$1,768,230 $1,250 $2,262,180 $4,031,660

$50,000 $50,000 $50,000 $200,000

$21,000 $21,000 $42,000 $5,001,346...