GM PDF

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Situation Analysis Internal Factors: Mission & Vision: Every company has their own mission for their business and on that basis of their mission, they create one specific vision which helps them to do business successfully in the market. Here, GM( General Motors) had one mission to change their total market and wanted to become a leader in electric and autonomous vehicles and zero carbon emissions cars along with it,they had to close many plants for new business. They want to have self-driving cars in the future(“GM Plans”,2018).

External Factors (CREST): Competitive: Every company has their own competitor, Here in our case one of the most competitive was growing technology and other car industries. It's globally known that Tesla,Inc. has got success in the market of electric vehicles and Ford Motor , Daimler, Toyota, Fiat Chrysler,Honda Motor are big competitors of GMand also their revenues are almost similar and some have more revenue than GM(Narrative Science, 2011). Regulatory: There are several legislations over business for running smooth business without any conflict. The first law is “Federal Legislation” which is based on three things: Competition Act , Consumer packaging and labelling Act and Privacy Act and here Competition Act and Privacy Act are most followed by these types of companies. Economic:

In Terms of the economy sector, GM contributes huge in North America mostly any thodends of canadian families have relied on the car industry and it can be said that in 2009 afloat governments gave $13.7 billion to automobile companies to keep their business (Beeby, 2018). It contributed the most to the economy of country and at that time in recession period it was needed to sustain business otherwise it could break the economy of North America.

Social: Every business is rely on customers without customers business can not get success so it's most important to understand social needs of customers in 2008 recession GM was getting loss in business because they were in dilemma of sales then they started new business and changed their mind towards electric cars and will contribute in environment by manufacturing zero carbon emissions cars by this they won consumers support(GM plans 10,000 job cuts, five plant shutdowns in North America, 2018). Technology: Customers are always want best technology in their devices and GM also working over self drive cars which is everyone’s drive to have auto working cars and there are many movies which we can see complete future of dream cars and It also predicted that the growth $54.23 billion in 2019 increase to $556.67 billion by 2026 so almost 39.47% growth in this market(Garsten, 2018). SWOT: Strengths:

According to the case report the company had strong financial power and had a good management they did good marketing in past and made their name in canadian marketing(GM plans 10,000 job cuts, five plant shutdowns in North America, 2018). Weaknesses: In 2009, in the global meltdown the financial condition of General Motor was too bad and they had to take $13.7 billion from government to sustain their business from this aflot(Beeby, 2018). Opportunities: Due to competition they can work very effectively to compete with their competitors and stay ahead in the business so they can grow their business worldwide and improve their productivity and profitability and by their business they can enter other country for business. Threat: All company wants to stay forward and ahead of their competitors so chances are same profit they used to earn before new technical adaptation in their product and also customers choices are changing day by day so it's hard to sustain their business and in new country they might change their method of working and technology may not working as they work in North side of world. Strategic opportunity for growth There are four main strategies which can lead our business towards growth like Market Penetration, Market Development, Product Development and Diversification. I have chosen Diversification for new market...