Group 5 ; MGT Report ; Bashundhara Group PDF

Preview

Summary

This is an MGT212 course assignment which is about Bashundhara group, the largest Bangladeshi company among countryside....

Description

Contents Acknowledgement ................................................................................................................................ 4 Letter of transmittal ............................................................................................................................. 5 Why we select Bashundhara: ............................................................................................................... 6 Introduction .......................................................................................................................................... 7 Mission statement ................................................................................................................................8 Vision statement ................................................................................................................................... 9 Corporate Social Responsibility (CSR) ............................................................................................... 9 Bashundhara Group stands by families of three Covid-19 victim journalists: ........................... 10 Bashundhara Group donates safety equipment to BGB: ............................................................. 10 Bashundhara Group gives police 25 thousand masks:..................................................................11 Bashundhara offers to make 5,000-bed coronavirus hospital: ................................................... 12 Bashundhara extends support to Army’s Jolshiri project: .......................................................... 12 Bashundhara Group’s Tree Plantation Programme : ................................................................... 13 Bashundhara Foundation: ............................................................................................................. 14 Organogram ........................................................................................................................................ 16 Pestal Analysis ................................................................................................................................... 17 Political Factors: ............................................................................................................................. 17 Economic Factors: .......................................................................................................................... 17 Social Factors: ................................................................................................................................. 17 Technological Factors:.................................................................................................................... 18 Environmental Factors:.................................................................................................................. 18 Legal Factors: .................................................................................................................................. 18 Hoftede’s Cultural Dimension ........................................................................................................... 19 Power Distance: .............................................................................................................................. 19 Individualism versus Collectivism ................................................................................................. 19 Masculinity versus Femininity ....................................................................................................... 19 Uncertainty Avoidance: .................................................................................................................. 19 SWOT Analysis .................................................................................................................................. 20 Strength: .......................................................................................................................................... 21 Weakness:........................................................................................................................................ 21 Opportunities: ................................................................................................................................. 21 Threats ............................................................................................................................................. 21

Findings of SWOT analysis ............................................................................................................ 21 Goals formulation: ..........................................................................................................................22 1.

Quantities objectives: ..........................................................................................................22

2.

Arranged hierarchically: ..................................................................................................... 22

3.

Objectives must be consistent: ...........................................................................................22

4.

Roles should be realistic: ....................................................................................................22

Strategic formulation......................................................................................................................22 Program formulation:..................................................................................................................... 22 Feedback and control: ....................................................................................................................22 Concept ............................................................................................................................................22 BCG-Matrix analysis model ............................................................................................................... 23 Star ...................................................................................................................................................23 Cash cows ........................................................................................................................................ 23 Questions marks .............................................................................................................................23 Dogs: ................................................................................................................................................23 Porter’s Five Forces model .................................................................................................................23 Threat of New Entrants: .................................................................................................................24 Threat of Substitutes: ..................................................................................................................... 24 Bargaining Power of Buyer: ........................................................................................................... 24 Bargaining Power of Supplier: ....................................................................................................... 25 Competitive Rivalry: ....................................................................................................................... 25 Leadership...........................................................................................................................................26 Controlling ..........................................................................................................................................26 Management issues ............................................................................................................................ 27 Conclusion ........................................................................................................................................... 27 Reference............................................................................................................................................ 28 Appendix .............................................................................................................................................29

Acknowledg Acknowledgeme eme ement nt

` At the beginning, I would like to express my sincere gratitude to Almighty Allah for His mercy. And for the fact that we have been able to fully implement this report in return for His mercy. Secondly, I would like to thank Mr. Shabab Absarul Islam for trusting us all the time and always encouraging us to do it with confidence. His dynamism and collaborative attitude have helped us a lot to do our project. It was very honorable and instructive for us to study with his friendly demeanor as well as to do the work under his guidance. Finally, we would like to thank from the bottom of our hearts our group members who were directly motivated to complete this project with great enthusiasm.

Letter of tr transmit ansmit ansmittal tal 14th January, 2021

Shabab Absarul Islam [SAI2] Lecturer, School of business and economics. North South University Dhaka-1229, Bangladesh.

Subject: Assignment submission on "Bashundhara Group".

Dear Sir, With due respect and humble submission, we would like to state that we are very honored and fortunate to be your student and had this opportunity to present the assignment on "Bashundhara group". While preparing the report we gave our best to focus thoroughly on the topic regarding the business. We tried to provide all the relevant information regarding the business and we hope and believe that our report will provide a clear concept about the business.

Please note that this group project has been prepared under your supervision and under no circumstances will this report be produced for any other management course as such. No part of this group project will be shared or republished without your authorization.

Sincerely yours, Sumaiya Shabnam ID: 2013010630 Waiza Md. Zawad ID: 2011322630 Faria Ahmed Ridi ID: 2011996630 Minhazur Rahman ID: 2021157630 Md. Ashik Khan

ID: 2013546630

Why we sele select ct B Bashu ashu ashundhara: ndhara:

Purpose of our research: To have an outline on current administration hones of Bashundhara group as undertaking and as one of the most excellent retail industries in Bangladesh. To assess the Boston counseling gather, demonstrate of Bashundhara group. To recognize the HRM techniques of Bashundhara group. To distinguish the key victory components by administration of Bashundhara group being social enterprise. To distinguish SWOT analysis of Bashundhara group. Impact of PESTEL on development and openings of Bashundhara group. To know organization standing on Porter’s five forces analysis. To know around organogram of Bashundhara group. To know the employee’s fulfillment pointers on Inspiration and its result. To know how to control Bashundhara group do. To recognize communication framework with group administration of Bashundhara group. To know administration issues of Bashundhara group. To discover Hofstede’s social measurement of Bashundhara group.

N.B. The contribution of Bashundhara Group by constructing the largest corona treatment hospital, providing armed forces, law enforcers and coast guards with personal protective equipment and distributing food items among insolvent people have earned a good name at home and abroad.

Introd Introduction uction

Bashundhara Group is one in every of the foremost important industrial conglomerates of Bangladesh. It began in 1987 as a true estate company venture under the name East West Property Development Ltd (EWPD). the primary project of EWPD clad to be very successful. After then, the corporate grew very quickly. It presently owns quite 50 major concerns located throughout Bangladesh. Bashundhara Group is one all told the foremost prestigious and experienced commercial and industrial conglomerates in Bangladesh today. The Group took far from the incipient period after establishment of East West Property Development (Pvt.) Ltd. a true estate concern, popularly said as “Bashundhara” which happened to be its first venture during this sector.

Keeping the pace with rapid economic and technological changes followed by the policy of Globalization, Bashundhara Group has outspread their business activities within a fast period of an extended time and are able to emerge as a promoter of international standard of business houses and industrial enterprises founded on the principles of engineering and financial integrity with a bunch of highly capable technical personnel and professionals. Since inception, Bashundhara Group has been actively contributing to the national moreover as global economy by way of effective utilization of resources, using raw materials, production and marketing top quality products at the foremost competitive prices and creating employment opportunities. Bashundhara is now operating with fourteen vital enterprises of highly esteemed commercial and technological superiority having profound degree of specialization within the sphere of realty, industrial ventures and commercial enterprises. Current value of the whole assets of the enterprises of

Bashundhara Group would be about Tk. 15000 million like approximately US$ 300 million. The Total turnover of this business amounts is to around Tk. 16000 million like US$ 325million. Presently 8100 people are working in various enterprises of this group. through its multidirectional economic activities, Bashundhara has already created the employment opportunities to over the 30,000 people. The linkages to employment and better standard of living are immediate. By providing employment opportunities to an oversized number of individuals, Bashundhara helps in generation of income which, in turn, would assist in improvement of the standard of lifetime of people in terms of nutrition, literacy, standard of living and physical and social environment. With its expertise in numerous fields and extensive human resources, Bashundhara has undertaken various projects.

Mission sta stateme teme tement nt Bashundhara Group believes in serving the people and the country; not only in doing business and making profit. It had come into existence with that belief and adopted ‘For the People, For the Country’ as its core theme.

All the Bashundhara Group concerns always try to offer best possible services and products to customers for attaining their full satisfaction, as the group endorses the notion that customers are the ultimate determining factor in success of any organization. It always strives to introduce new products and services to the customers.

According to Bashundhara Group, they believe that no organization can grow without an able and dedicated workforce behind it. It values and nurtures its officials, employees and other members of the staff accordingly. Through various acts and measures, the group tries to create a sense of belonging among the workforce so that they explore their full potential and give full dedication to the organization and get evaluated accordingly. The group has reached out to many poor and underprivileged people through different philanthropic services and it wants to expand them across the country for the welfare of the people and development of the country.

Vision stat stateme eme ement nt The motto of the Group is “For the People, for the Country”. – to serve people with maximum satisfaction and persevere working for the greater welfare of the those who the country. Vision To become the world's best business conglomerate company.

Bashundhara Group has already become one altogether the foremost important conglomerates and thus the leader in many areas of business and industry in Bangladesh. It wishes to travel far ahead from where it's now. The group wants to be the foremost important business house of the country and also the foremost important contributor, from the private sector, to the economic and social development. It also wishes to bring more and more people under job and thus become the foremost important employer within the private sector.

To accomplish the vision, the group has already ventured into many business and industrial areas, including some as pioneer, and has plans to be engaged in additional areas. The group has started works for going global and hopes to announce its global presence in an exceedingly number of years.

Doing business isn't a simple task anywhere, particularly within the fast- changing global scenario, which invites many new challenges. However, Bashundhara Group is confident of continuous its march forward even at a faster pace in any situation – favorable and unfavorable – within the times to return and always uphold its core theme – For the People, For the Country.

Corpora Corporate te Social R Resp esp esponsibility onsibility (CSR)

The contribution of Bashundhara Group by constructing the biggest corona treatment hospital, providing soldiers, law enforcers and coast guards with personal protective equipment and distributing food items among insolvent people have earned a decent name reception and abroad.

Bashundhara Group stands by families of three Covid-19 victim journalists: Bashundhara Group, one in every of the leading business conglomerates within the country, has extended an aid of Tk15 lakh to the families of three journalists who died from Covid-19 infection, reads a promulgation.

Bashundhara Group director, Sayem Sobhan Anvir handed over three cheques, each worth Tk5 lakh, to the families, it says.

The three journalists who died for Covid-19 infections are Humayun Kabir Khokon, newspaper editor of Somoyer Alo; Mahmudul Hakim Apu, senior sub editor of Somoyer Alo; and Aslam Rahman, crime reporter of Bhorer Kagoj.Humayun Kabir Khokon's wife Sharmin Sultana Rina, Mahmudul Hakim Apu's wife Arifa Sultana and Aslam Rahman's wife Fatema Rahman received the support at Bashundhara Industrial Headquarters-2 within the capital.Expressing gratitude to Bashundhara Group, Sharmin Sultana Rina said that the family was really grateful to the corporate for the resource during this situation. Briefing journalists, News24 Chief Executive Naem Nizam said Bashundhara Group again proved that the corporate was beside the people.

"Bashundhara Group director Sayem Sobhan Anvir extended support to the families of coronavirus victim journalists on humanitarian ground," he added. Kaler Katnho Editor Imdadul Hoq Milan, also a noted writer, mentioned that Bashundhara Group showed its excellence by standing beside people additionally as by contributing for society.

Earlier, Bashundhara Group donated Tk100 million to the Prime Minister's relief fund to battle Covid-19, and also constructed country's largest hospital for coronavirus patient at ICCB, a trade centre of the conglomerate within the capital.

Bashundhara Group donates safety equipment to BGB: The Bashundhara Group has continued its supports for various government agencies during the outbreak of the novel coronavirus.

To this respect, the country's leading business conglomerate donated 25,000 face masks and 1000 personal protective equipment (PPE) to the Border Guard Bangladesh (BGB). Bashundhara Group decision maker Sayem Sobhan Anvir handed over the protection kits to BGB Director General Major General Md Shafeenul Islam at the BGB headquarters within the capital.As a part of the company social responsibility, the group also founded the country's largest 2013-bed hospital just for the corona-infected patients.Apart from this, the group also donated Tk100 million to the Prime Minister's Relief Fund to fight against the virus.

Earlier, the Bashundhara Group provided 50,000 face ma (DMP), 50,000 masks and 1,400 packets of food items for Rapid A 500 PPE...