MGT 420 Group Assignment PDF

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PRINCIPLES AND PRACTICE OF MANAGEMENT(MGT 420)GROUP ASSIGNMENTPRINCIPLES CHALLENGES FOR MANAGEMENT IN A GLOBAL ENVIRONMENT(MALAYSIA AIRLINES)PREPARED BY :NAME STUDENT ID GROUPNURUL SYAHNIZA BINTI JUNAIDI 2021822796 BA2351ANAZATUL NUHA BINTI HAIDI 2021871206 BA2351AIZZAURA IRDINA BALQIS BINTI A AZIZ ...

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PRINCIPLES AND PRACTICE OF MANAGEMENT (MGT 420) GROUP ASSIGNMENT PRINCIPLES CHALLENGES FOR MANAGEMENT IN A GLOBAL ENVIRONMENT (MALAYSIA AIRLINES) PREPARED BY :

NAME

STUDENT ID

GROUP

NURUL SYAHNIZA BINTI JUNAIDI

2021822796

BA2351A

NAZATUL NUHA BINTI HAIDI

2021871206

BA2351A

IZZAURA IRDINA BALQIS BINTI A AZIZ

2021617774

BA2351A

NURSHAHIRA HANANI BINTI MOHD KHAIRI

2021617264

BA2351A

NUR AIN BINTI AB WAHAB

2021601014

BA2351A

PREPARED FOR : MADAM NOR ZAIHAN BINTI MAT HASAN @ MAT HUSSIN

SUBMISSION DATE : 19 JANUARY 2022

TABLE OF CONTENT

1.0 INTRODUCTION

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2.0 CHALLENGES IN MANAGEMENT DURING COVID-19 (MALAYSIA AIRLINES)

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2.1 DIFFICULTIES IN PLANNING

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2.2 DIFFICULTIES IN ORGANIZING

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2.3 DIFFICULTIES IN LEADING

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2.4 DIFFICULTIES IN CONTROLLING

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3.0 RECOMMENDATIONS AND CONCLUSION

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4.0 REFERENCES

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1.0 INTRODUCTION The outbreak of covid-19, which occurred at the end of 2019, has caused chaos in the global economy, social structure, and ecology. The major impact of the deadly virus recently was that it affected numerous small and large businesses, resulting in massive losses. Furthermore, restrictive policies and the stumbling of the economy in developed countries has contributed to the severe economic crisis. Additionally, the endemic created by the outbreak caused the company's framework need to be modified to fit the current situation. This is one type of solution and practice guidelines that the corporate administration should approve. The Airline industry can be considered as an industry which is having a tremendous bad effect from the pandemic. One example that can be highlighted is Malaysia Airlines Berhad. Malaysia Airlines was significantly impacted by Covid-19, and had difficulty in managing all aspects of the company, including planning, organizing, leading, and controlling the entire organization. The corporation suffered considerable losses , particularly in financial areas and customer engagement due to temporary flight restrictions.

2.0 CHALLENGES IN MANAGEMENT DURING COVID-19 (MALAYSIA AIRLINES) 2.1 DIFFICULTIES IN PLANNING The prior year, the World Health Organization decided that the spread of coronavirus infections should be classified as a deadly virus. Malaysia Airlines (MAS) can be one example of the airline industry which was severely affected by the pandemic. One of the troubles is the massive amount of flight cancellations. Malaysia Airlines faced significant challenges as a result of the flight cancellations, as the company scrambled to restructure its finances and business strategy. They must do so in order to prosper and survive in a market that is expected to stay poor for years. It requires them to attempt to take bold steps to cut costs and refocus on long-term goals in order to stay afloat in the crisis. However, considering consumer demand and satisfaction is critical when formulating plans to increase customer involvement. As the situation can be under control nowadays, Malaysia Airlines is managing a plan in which they will expand the date of flight cancellation for their clients that book during a pandemic. Due to the continuous effect of the COVID-19 pandemic, the airline is permitting passengers to make a flight reservation again in order to

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avoid any loss during the extended MCO and travel restrictions. With the open ticket elasticity, passengers are entitled to limitless date adjustment and the flexibility to change their place to travel. However, a charge difference may apply if the new travel date's fee is more than the original ticket fare bought.

2.2 DIFFICULTIES IN ORGANIZING The appearance of COVID-19 has created a lot of challenges for Malaysia Airlines in order to manage an organizational function. Since the MCO began, Malaysia Airlines had no intention of laying off their employees, but due to the company having suffered a loss of approximately RM10.9 billion, MAS has agreed to minimize its operations, announced salary reductions, and decided to offer leave without pay to roughly 13,000 of its employees. The decision made by Malaysia Airlines has successfully made the level of staff performance lower than usual, and it has subsequently affected the organization's ability to complete the task assigned. This is due to the fact that most organization in the Malaysia Airlines department suffered a huge amount of pressure in performing their functions well. Having a fear of being affected by the virus is also the main reason that makes them feel more pressure. In increasing organizational performance, senior management in Malaysia Airlines should take effective actions with regard to the whole business in order to keep all of the organization eager to accomplish shared goals. Generally, when the World Health Organization declared the coronavirus had spread around the globe, the management of Malaysia Airlines Berhad took action to ensure the safety and well-being of its employees and customers. In order to avoid the risk, Malaysia Airlines implements a practical approach by following local and international aviation agencies' flight safety procedures, such as the International Civil Aviation Organization (ICAO). Malaysia Airlines, for example, mandates all passengers to wear protective masks in accordance with current public health norms.

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2.3 DIFFICULTIES IN LEADING

Captain Izham Ismail, the current CEO of Malaysia Airlines Berhad, is in charge of leading his team during the pandemic. Considering Malaysia Airlines is under a huge amount of pressure due to the COVID-19 outbreak, he finds it challenging to carry out his responsibilities as a leader. Malaysia Airlines, for example, is experiencing poor demand for air travel during the pandemic. The factor tremendously affects the concentration of the leader in making a decision since the decision made by them will actually have a profound impact on the corporation as a whole. According to the circumstances at the time, the senior management became easily distracted while guiding the team in finding great solutions.

Even though Malaysia Airlines was determined not to lay off staff, the corporation still had a plan to reduce workforce capacity due to having a problem regarding finances. In fact, they are still hesitant to implement it because if this decision is confirmed, a large number of employees will be impacted. Malaysia Airlines also lost nearly all of its capacity to operate normally since Malaysia blocked the borders during the Movement Control Order (MCO). At that moment, Captain Izham has set his own motives that drive the teams to meet the organization's goals, where he wants the workforce to be prepared with a fresh set of skills. Malaysia Airlines subsequently initiated a campaign to train and develop employees' skills, where the majority of them consist of staff members who have been tremendously affected by the temporary cessation of flights. The programme is intended to prepare the corporation for the next step toward healing.

2.4 DIFFICULTIES IN CONTROLLING Controlling includes analysing how well an organisation is reaching its targets and taking responsibility to ensure improvement. So, how do Malaysia Airlines managers know how to manage the organisation? For example, they evaluate the performance of individuals, departments, and the organisation as an entire to establish whether or not they are achieving performance requirements. In fact, the covid-19 situation made challenges to Malaysia Airlines to control the system following the Malaysian Movement Control Order (MCO).

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Based on this situation, practicing global crisis management is under challenges for management in a global environment. Malaysia Airlines took the challenge by reducing flights and extending bookings. Manager is aware that covid-19 is still active and did not want anyone to receive the covid. Thus, the employees and passengers are safe and feel grateful without concern due to efficient management. Moreover, individuals need to give more information and advice to passengers such as sanitizing their hands, always wearing masks and maintaining their distance movement. Hence, the passengers feel confident to use Malaysia Airlines in the future as their flight has a good performance to control the situation.

3.0 RECOMMENDATIONS AND CONCLUSION In adopting new norms, there are a lot of things which Malaysia Airlines should improve. Here are a few managerial recommendations that will help MAS survive during pandemic. Malaysia Airlines, for example, is advised to develop flexible plans when developing a strategy, as flexible plans can be easily changed in response to changing conditions, especially since the economy has recently fluctuated significantly. Apart from that, as a leader, managers should allow their employees to participate in the decision making process, as every decision will have a significant impact on them. As a result, with the help of an employee's voice, the senior manager will be able to determine the most successful course of action. Finally, during a pandemic, employees are always willing to put their lives on the line to ensure the company's viability. In order to prevent burnout, MAS can recognize the employee's sacrifice by rewarding them for their hard work and dedication.

In conclusion, in spite of the continued unfolding of covid-19 vaccines worldwide, the calamity originated by the pandemic does not appear to be ending in the foreseeable future. However, Malaysian Airlines stand still assured about this industry’s endurance post-pandemic. For example, FOD management at airports also resumed to be dominant to the increasing number of cargo flights, regardless of the cynical effect of the coronavirus on the airline industry. Moreover, Malaysia Airlines is regarded as a fortunate business with a great brand as they can overcome the crisis with successful solutions in every aspect and confidence in the performance to survive gratefully in this covid-19 pandemic.

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4.0 REFERENCES

Ranosa, R. (2020, October 15). Malaysia Airlines helps employees to upskill in new roles. Retrieved January 11, 2022, from https://www.hcamag.com/asia/specialisation/learning-development/malaysia-ai rlines-helps-employees-to-upskill-in-new-roles/236324 The impact of COVID-19 on Malaysia's airline industry. (2020, October 21). Astro Awani. https://www.astroawani.com/berita-malaysia/impact-covid19-malaysias-airlineindustry-264574 Izham Ismail: Preparing for a sustainable future | Airlines. (2021, January 1). Airlines.iata.org. Retrieved January 11, 2022, from https://www.airlines.iata.org/ceo-interviews/izham-ismail-preparing-for-a-sustai nable-future Malaysia Airlines asks staff to take months of unpaid leave as Covid-19 bites. (2020, March 12). Today Online. https://www.todayonline.com/world/malaysia-airlines-asks-staff-take-months-u npaid-leave-covid-19-bites

COVID-19. (n.d.). Malaysia Airlines. Retrieved January 12, 2022, from https://www.malaysiaairlines.com/nz/en/advisory/preventive-measures-and-tra vel-recommendations.html

TheStar. (2021, June 04). Malaysia Airlines reduces flights during MCO, extends booking flexibility. Retrieved January 12, 2022, from https://www.thestar.com.my/business/business-news/2021/06/04/malaysia-airli nes-reduces-flights-during-mco-extends-booking-flexibility

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Malay Mail. (2021, April 16). Malaysia Airlines extends flexibility for passengers to change travel dates: Malay mail. Life | Malay Mail. Retrieved January 15, 2022, from https://www.malaymail.com/news/life/2021/04/16/malaysia-airlines-extends-fle xibility-for-passengers-to-change-travel-dates/1966998

Malaysia Airlines extends booking and travel flexibility. Malaysia Airlines. (n.d.). Retrieved January 15, 2022, from https://www.malaysiaairlines.com/my/en/advisory/booking-and-travel-flexibility. html

Airlines and covid-19 . KPMG international. Retrieved Mei 18, 2020, from https://home.kpmg/xx/en/home/insights/2020/04/airlines-and-covid-19.html

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