History of Nike DOCX

Title	History of Nike
Author	Wiwie Aieyaiey
Pages	17
File Size	156.3 KB
File Type	DOCX
Total Downloads	161
Total Views	699

Summary

Description

History of Nike Nike, Inc. (NYSE: NKE), headquartered in Beaverton, Oregon, is the largest and most successful brand of shoes, sports equipment, clothing, and controlling more than 60% of the market and becoming a pop culture icon. One might say that the Greek Goddess of Victory for which Nike was named is actually the Goddess of Shoes. Nike may be one of the youngest of the major brands, but it is the dominant brand around the world.In 1963-1964 when University of Portland track coach, Bill Bowerman, and Phil Knight, a mid-distance runner joined forces to import and provide low-cost, high tech running shoes from Japan in order to provide alternatives to the German-dominated athletic shoe market. Operating under the name Blue Ribbon Sports, Bowerman and Knight began to sell the Japanese Onitsuke Tiger (now known as ASICS) running shoes. Jef Johnson, a former rival of Knight, joins the company in 1965 as their first full-time salesperson and sells shoes from the back of his van at local and regional track meets until opening Blue Ribbon Sports' first retail outlet at 3107 Pico Blvd, Santa Monica California. Click here to see a picture of the Blue Ribbon Sports location in the present day. This store is no longer in existence, but the address remains. Blue Ribbon Sports oficially incorporates in 1967 and does business under this name until approximately 1970 when Bowerman's desire to improve on the shoe designs of Onitsuke...