IFE Internal Factor Evaluation (IFE) Crocs PDF

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Summary

Internal Factor Evaluation (IFE) for crocs a case from strategic management concepts and cases. By Fred r. David-16th ed-2017...

Description

ASSIGNMENT NO: 6 IFE MATRIX OF CROCS Name: Sana Ali Akber ID: 20171-23227 Strengths

Weights

Ratings

Weighted Score

Loyal customers Copyrights for Croslite Positioned as comfortable shoes Eco-friendly Linking the brand to professionals (Nurses) Variety in styles and designs Vast distributional channels Many outlets in Asia and USA Increased in house production

0.07 0.05

3 3

0.21 0.15

0.07

4

0.28

0.07 0.05

4 4

0.28 0.2

0.07

4

0.28

0.06

4

0.24

0.08

4

0.32

0.05

3

0.15

0.03

2

0.06

0.08 0.05

1 2

0.08 0.1

0.07 0.03

2 2

0.14 0.06

0.06

1

0.06

0.05

1

0.05

Weaknesses Unattractive shoes for some people Lack of franchises Lack of diversity in the top management Low marketing Online stores are less than other brands Most of the revenue is from footwear (needs diversification) Only linked with Nurses (needs to link with more

professionals) Profitability

Total

0.06

1

0.06 2.72

Recommendations:  The weighted average score is just above average i.e. 2.72 which means that the

  

company is doing fairly well as compared to the competitors but if it works on its weaknesses and tries to strengthen them then it may perform more better than the competitor. Crocs should work on making more franchises in Europe and Australia as its presence is needed in those markets. It should open more online stores as well because people prefer to buy shoes from genuine online stores. It should link up with more professionals so that it shows a positive image of the brand to the customers....