In-depth Look at Adidas PDF

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discussion post on Adidas' environmental stewardship...

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For this week’s post, I decided to look at Adidas. Adidas claims to manage environmental impacts at their own sites and along the value chain. They have developed an approach to address water efficiency and quality and are committed to steadily increasing the use of more sustainable materials in production, products, and stores. Adidas aims to reach a circular business model and to reduce absolute energy consumption and CO2 emissions. The company is transitioning to clean energy and looking into energy harvesting opportunities. Adidas also supports global initiatives that aim to drive change by singing the Fashion Pact presents at the G7 Summit in 2019. In 2018, Adidas signed the UN Fashion Industry Charter for Climate Action which commited the company to a 30% reduction of CO2 emissions by 2030. Adidias is currently using energy efficiency initiatives, carbon offsetting for key locations, a company wide energy monitoring system, and photovoltaic panels to stay eco-friendly. Adidas is generating green electricity that accounts for 5% of the electricity usage at a large distribution center in Rieste and 13% of the electricity usage at headquarters in Germany. Between 2008 and 2019, Adidas accumulated water savings of 37% per employee. Adidas stays environmentally aware by measuring their environmental footprint of their own operations and across the supply chain. The company has created an internal tool to calculate their organizational footprint along the entire value chain and simulate reduction options on a more regular basis, using as much primary data as possible and breaking down results. In 2008, Adidas introduced the “Green Company” program to drive continuous improvement and savings in water, waste and energy at its global sites. Adidas is using an Integrated Management System that helps them gain certification for key locations for their environmental management (ISO 14001), energy management (ISO 50001), and health and safety management (ISO 45001). By the end of 2019, 37 sites globally held ISO 14001 certifications. In 2019, Adidas achieved an accumulated reduction of more than half of all emissions (52%) compared to 2015 in combined net emissions. Adidas seems to be setting reasonable goals and implementing plans to reach them. One project I found really cool is the Futurecraft Loop, which strengthens adidas’ commitment to tackling plastic waste. The first generation of Futurecraft Loop shoes was released in 2019. The shoe is a 100% recyclable performance running shoe which can be returned to Adidas. Adidas then breaks down the shoe and reuses the materials to create new running shoes. Adidas also pairs with Parley for the Oceans to create shoes that have material made from recycled ocean debris. Adidas also holds events to raise money for Parley, which is used to develop educational projects for children in developing countries which educate on the environmental importance of the oceans or practical advice on waste avoidance. Overall, I was really impressed and happy with the information I found regarding Adidas’ environmentality. I knew Adidas was interested in being a “green” company because I have been aware of their collaboration with Parley for a while now. I had no idea that the company was focused on reducing emissions and water use in their factories and supply chains. I do not believe that Adidas is “greenwashing”. All of the company's concerns and efforts seem genuine and they have been steadily reaching their goals as they set them. https://report.adidas-group.com/2019/en/group-management-report-ourcompany/sustainability/our-progress/environmental-impacts.html

https://report.adidas-group.com/2019/en/at-a-glance/2019-stories/eco-innovation-consumerengagement.html...