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IT 210: Business Systems Analysis

Running head: IT-210 FINAL PROJECT 1 IT-210 Final Project Alexander Yi Southern New Hampshire University IT-210 Final Project Milestone One Gerald von Stoddard Southern New Hampshire University

IT 210: Business Systems Analysis

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Contents Introduction

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Problem Statement

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Two Technologies

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Business Requirements

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Objectives

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Project Description

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Key Technology Requirements

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Competitors and Technology

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Technology One : Business analytics and business intelligence solutions

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Technology Two : Cloud Computing

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Technology Solutions

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Technology One

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Technology Two

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Recommendations

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Technology Solution

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Overall Benefit

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Security Considerations Security Features

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Third-Party Vendors

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Internal Safeguards

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References

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[Footnotes]

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[Tables]

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[Figures title:]

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IT 210: Business Systems Analysis

4 Final Paper

Problem Statement1 Hudson River Fashion is a small business that specializes in designer clothing, shoes, handbags and accessories. Currently, the store only offers a basic website that only offers a minimal list of items that are only purchasable in the store. Customers have no options to make purchases online. The main problem is that HRF is not competitive with other similar business who are already utilizing e-commerce solutions that offer ease of use and constant presence and purchasing ability. This reduces HRF ability to generate revenue outside of store hours. HRF competitors can attract and market to a wider customer base outside of one geographical location and are leading the market share of the fashion product industry. Hudson River Fashion’s owner wants to promote business growth and focus more on its customers. The business owner is looking for a solution based on analysis of current business model and implement technology solutions that will meet the following key requirements to grow the business and become competitive while providing better service and presence for its current and prospective customers: integrate e-commerce options, manage inventory and shipping, provide online payment processing, facilitate collaboration and communication internally amongst employees and management and marketing and communicating with customers, manage customer contact information and utilizing the new technology to manage the current brick-and-mortar processes which includes sales, payments, inventory, and customer database. Currently, the physical location struggles with managing customer information and does not have a reporting tool to help management make informed decisions.

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Two Technologies Cloud computing will allow Hudson River Fashion to store and backup their data to remote servers rather than it stored on an internal server or computer in a static location. Remote servers allow faster processing and communication and cost savings on managing physical storage and maintenance of hardware. Cloud computing also provides more efficient communication with staff and customers and can store a wide variety of data from shopping habits, preferences, CRM solutions that can allow 24/7 access to documents, emails, data, and streamline the ability to integrate all forms of communication used into one system to track its efficiency and store more customer driven data that can be later accessed to provide better marketing and e-commerce solutions. Business analytics and business intelligence solutions allow for discovery of insights quickly. HRF can explore data easily by using conversational language and get meaningful answers to data questions asked in their own words. It can also allow for insights instantly from mobile applications using pre-built data visualization and report templates and provide access anytime of the day. HRF can utilize this technology to prioritize analytics by pinning relevant content, and ensure others see valuable insights by promoting them using administrative tools. Business analytic technology can allow HRF to govern their data securely and help prevent data loss with centrally managed, role-specific data protection and security. This data can be safeguarded and regulated so that it meets the compliance standards and certifications for their industry.

IT 210: Business Systems Analysis

6 Business Requirements

By implementing a thorough e-commerce solution for HRF, the business can develop and grow and online presence and offer products and services to grow revenue, attract and interact with a growing customer base around the world and provide an enjoyable, secure shopping experience that offers customer support and efficient marketing and insights into the shopping habits of its current customer base that can allow for a more developed and streamlined inventory and internal communication with easy access and integrated processes to allow ownership to manage and coordinate more easily. Currently, the only way customers can make purchases is by coming into our brick-and-mortar store. This restricts buying windows to actual store hours and inefficient way to gather and manage customer data. Our competitors provide their customers with the option of shopping online and that is the main advantage over us. Ecommerce will allow us to provide a much better experience for the customer. To satisfy these objectives, Hudson River Fashion needs to begin utilizing cloud computing immediately. As well las updating current website with e-commerce functionality. Cloud computing can allow for use of data storage and CRM capabilities to manage customer data and information provided on the HRF website. Business Analytics and Intelligent systems, such as provided by Microsoft Power Bi can analyze data as it comes in with easy access and understandable quantifications to track, monitor and secure the data as it comes in steadily from a growing customer base. As online shopping becomes a steady facet of the business, the intelligent systems can assist in creating specified marketing plans by analyzing the current data and shopping habits as they arrive. Providing a customer support system and AI chat systems online can allow customers to resolve issues and provide information and a constant presence to

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keep customers and prospects engaged. Implementing this new technology will provide a path to remaining competitive to current companies already using technology to provide ease of use and world class support to customers driving not only revenue but market share, word of mouth and customer satisfaction.

Technology Requirements To effectively solve the current business problem, this technology needs to be capable of providing databases with anytime access, ease of use and able to be used cross platform by staff and management. Lead generation and consistent communication with past and current customers data is needed to provide cost savings and precise marketing plans to continue driving growth and a wider base of customers and to track their satisfaction and provide solutions in a timely manner. The databases must provide security measures that meet current laws and business ethics. There must also be a requirement of the technology to provide collaboration between staff and management. As well as in Telligent analysis generating reports and database storage. There must also be a requirement to manage on going customer interaction and communication.

Competitors and Technology HRF has strong competition from Zappos and Kohls. Zappos is an online retailer that primarily sells shoes, but also expanded into clothing and accessories. The company was founded in 1999 as an online shoe retailer but as they grew more and more successful, they expanded and began offering a wider assortment of products. Zappos was bought by Amazon in 2009. Since Zappos joined Amazon, they use Amazon cloud computing which is number one in cloud

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computing services globally. The use of the cloud has been a success for Zappos. Zappos was already known for their world class customer service and purchasing options but with cloud computing they have grown exponentially from the use of technology and found they had to divide the company into different departments in order to keep up with their consistency in customer service and satisfaction. Another competitor is Kohls. Kohls is an example of a brick-and-mortar store with esolutions and an online presence so that customers can shop for their products anytime and anywhere. The one difference is that they sell everything from clothing to kitchen appliances and electronics. Kohls uses intelligent systems throughout their stores. They integrate cloud computing for the entirety of the business. Kohls states on its website, “We are operating more efficiently, saving costs and opening up opportunities to invest in even better tools to assist our customers and associates.” The integration of business analytics and intelligent systems allows Kohls to be one of the frontrunners when it comes to retail business and ecommerce. This is proven by the fact they maintain second in market share behind Walmart. Utilizing these technologies has allowed Kohl’s to provide better customer experiences and products. It has also allowed them to market and advertise to customers in precise strategies that drive in customer loyalty and new customers. They have also used this technology to streamline their digital presence to integrate with their brick and mortar stores. Zappos and its parent company Amazon have proven to the global business world that cloud computing is the future and has real world practical implications for cost savings and growth. The cost of maintaining a dedicated physical infrastructure, whether small business oriented or a large corporation is extremely high and those dependent on static servers to maintain their digital presence are showing below par performance. It is argued that cloud

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computing is what has kept Zappos not only relevant but growing year after year. This technology offers seamless business processes, especially when aligned with business analytics and intelligent systems. If our company switches to cloud computing, our dedicated hardware can be used for solely increasing security while maintaining databases, applications and communication in the cloud. Thinking of the future of HRF, cloud computing can be changed as the company changes in real time and communicated efficiently and timely with staff and customers. Servers are virtual so no costly and time-consuming changes need to take place. Resource management through virtualization will be improved. Any unforeseen disaster would save our company from lack of continuity and allow the cloud storage to resume business operations without loss of security or data compromise. The cost savings alone is a feature that would allow HRF to put those savings into developing an online presence for customers to shop with us from anywhere in the world at any time and allow for seamless integration with our brick and mortar location.

IT 210: Business Systems Analysis

10 References

Bozicevic, V. (2018). Cloud Computing Benefits: 7 Key Advantages for Your Business. Retrieved from https://www.globaldots.com/blog/cloud-computing-benefits Power BI Pro: Microsoft Power Platform. (2020). Retrieved from https://powerbi.microsoft.com/en-us/landing/power-bi-pro Online shopping trends & global e-commerce - Think with Google. (2020). Retrieved from https://www.thinkwithgoogle.com/feature/online-shopping-trends/values/us/hard-goods? lang=en_US Admin. (2019). The Four Technologies to Know: Kohl's Is Aiming High to Invest in the Cloud. Retrieved from https://corporate.kohls.com/news/archive-/2018/march/four-technologies-toknow--kohl-s-is-aiming-high-to-invest-in-th KSS's Competition by Segment and its Market Share. (2020). Retrieved from https://csimarket.com/stocks/competitionSEG2.php?code=KSS Raineri, S. (2019). How Zappos Became Wildly Successful. Retrieved from https://www.thebalancesmb.com/zappos-uses-technology-and-operations-to-be-successful2533530 Related Business Ideas by IndustryThis: 3 Lessons From The Amazon and Zappos School of Business. (2019) Retrieved from https://www.coolbusinessideas.com/archives/3-lessons-fromthe-amazon-and-zappos-school-of-business/

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Bozicevic, V. (n.d.). Cloud Computing Benefits: 7 Key Advantages for Your Business. Retrieved from https://www.globaldots.com/blog/cloud-computing-benefits

Footnotes 1

[Add footnotes, if any, on their own page following references. For APA formatting

requirements, it’s easy to just type your own footnote references and notes. To format a footnote reference, select the number and then, on the Home tab, in the Styles gallery, click Footnote Reference. The body of a footnote, such as this example, uses the Normal text style. (Note: If you delete this sample footnote, don’t forget to delete its in-text reference as well. That’s at the end of the sample Heading 2 paragraph on the first page of body content in this template.)]

IT 210: Business Systems Analysis

12 Tables

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Head Note: [Place all tables for your paper in a tables section, following references (and, if applicable, footnotes). Start a new page for each table, include a table number and table title for each, as shown on this page. All explanatory text appears in a table note that follows the table, such as this one. Use the Table/Figure style, available on the Home tab, in the Styles gallery, to get the spacing between table and note. Tables in APA format can use single or 1.5 line spacing. Include a heading for every row and column, even if the content seems obvious. A default table style has been setup for this template that fits APA guidelines. To insert a table, on the Insert tab, click Table.]

IT 210: Business Systems Analysis

13 Figures title:

Figure 1. [Include all figures in their own section, following references (and footnotes and tables, if applicable). Include a numbered caption for each figure. Use the Table/Figure style for easy spacing between figure and caption.] For more information about all elements of APA formatting, please consult the APA Style Manual, 6th Edition....